Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What in the world is happening?



Student mobility trends



Competitor country analysis



ICEF i-graduate Agent Baro...
Global Student Mobility (Tertiary)
Long term growth in the number of students enrolled outside
their country of citizenshi...
Global Student Mobility (Tertiary)










In 2010, 4.2 million tertiary students enrolled abroad
42% enrolled in...
MESDC – visa grant trends (top 3
sources)

Proportion of top three source countries:
MESDC – overall trends

Enrolments
Visa grants
MESDC - Domestic vs Int’l tertiary enrolments
Australia

Australia - AEI data for YTD August 2013
Nb: only inc. student visa holders so underestimates ELICOS





...
Australia

ELICOS sector YTD August 2013
 +19.6% ELICOS sector growth, 59,022 commencements
 Growth on YTD 2012, YTD 201...
Australia - enrolment trends by sector
USA













IIE's 2013 Open Doors Report - just released
More international students in USA than ever befo...
USA





Of the top 25 countries, 16 sent more than last year
Brazil, Canada, China, Colombia, France, Germany, Indo
In...
USA - ICEF clients 2006-2012

Higher Education
Secondary/Boarding
Language

www.icef.com
Canada









For the first time in 2012, the number of newly arrived
international students in Canada exceeded 10...
Canada - ICEF clients 2006-2012

Higher Education
Secondary/Boarding
Language

www.icef.com
UK








UK govt growth strategy targeting “realistic” 15-20%
growth in international HE student no's in next 5 year...
New Zealand













Int'l enrolment for 1st 4 months 2013 down 3% on 2012
Total of 60,590 int'l students r...
Germany and France

Germany
 2012 foreign students reached new peak of 265,292
 Eased pathway to residency for highly sk...
The ICEF i-graduate Agent Barometer

Online survey developed by i-graduate & ICEF
In its 7th consecutive year
Since 2007, ...
Placements
By destination
Where agents are placing and expecting to place students
How many students do you expect to place in the next 12
months? TRADITIONAL MARKETS

The traditional markets are largely e...
How many students do you expect to place in the next 12
months? EMERGING MARKETS

The emerging markets are also expected t...
Expected placements by study level, in the coming 12 months
Attractiveness of study destinations
Overall attractiveness of Study Destinations in 2013

Note: Excludes respondents that indicated they ‘Do not know’

Tradit...
Year-on-Year Attractiveness: MESDC markets

• Canada’s growth stagnated in 2013 levelling off at 64%.
• Australia jumped 5...
Overall attractiveness of Study Destinations (MESDC markets)
by agent region, year on year

Europe
Aus
Can
NZ
UK
USA

Cana...
Placements
By programme and destination
Which study destinations is best for the following programme levels?

Language courses (n=703)

% of
Total

Rank
2013

Ran...
Which study destinations is best for the following programme levels?

Vocational diploma/Further education (n=537)
Austral...
Which study destinations is best for the following programme levels?

Secondary and High School (n=567)
Rank
% of
Total
Un...
Which study destinations is best for the following programme levels?

University: Undergraduate (n=654)

% of
Total

Rank
...
Which study destinations is best for the following programme levels?

Work and Travel (393)

USA
Australia
United 
Kingdom...
Student mobility concerns / difficulties in 2013
Main concerns/questions/complaints
students and parents have:

n=817
Student mobility concerns year-on-year 2009-2013

The majority of the agents think that study visa are an increasing conce...
In which countries did you encounter concerns / difficulties with visa
regulations?

The majority of the agents have felt ...
Marketing - what matters most for agents
Effective marketing for institutions : Services
Services
Effective marketing for institutions : Packages and Offers
Packages and offers
Main ingredients in a successful school / agent partnership
Conclusions from the Agent Barometer 2013
Australia

has gained ground in the overall attractiveness of study destination...
Recommendations for StudyGoldCoast
Perceptions

drive student / parent choices & agent preferences. StudyGoldCoast

needs...
ICEF Workshops and Agent
Roadshows - 12 annually
4 event types ->> Global - Regional - Destination - Roadshow
Thank you
For more details contact: Rod Hearps
5545 2912 / 0403 090 023
www.icef.com

rhearps@icef.com

ICEF Monitor - for...
Upcoming SlideShare
Loading in …5
×

What in the world is happening?

331 views

Published on

This far reaching presentation given by ICEF's VP of the Asia Pacific region offers an overview of recent international education updates and developments from major study destinations, including:

- Student mobility trends
- Competitor country analysis
- ICEF i-graduate Agent Barometer 2013 results
- Recommendations for StudyGoldCoast Australia

For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

What in the world is happening?

  1. 1. What in the world is happening?  Student mobility trends  Competitor country analysis  ICEF i-graduate Agent Barometer 2013 results  Recommendations for StudyGoldCoast
  2. 2. Global Student Mobility (Tertiary) Long term growth in the number of students enrolled outside their country of citizenship 2010 4.2 m 2025 7.0 m
  3. 3. Global Student Mobility (Tertiary)        In 2010, 4.2 million tertiary students enrolled abroad 42% enrolled in 1 of the 5 Main English Speaking Destination Countries (MESDC’s): USA, UK, Australia, Canada & New Zealand Share of the 5 MESDC's has been declining since 2001 2001 - 46.8% ... Down to 42% in 2010 Share of the non-ESDC's has been increasing since 2001 Top 3 Source countries (China, India & South Korea) as a %age of all int’l students is increasing in most MESDC’s MESDC’s are showing increasing reliance upon 3 markets for a diminishing piece of the global student pie
  4. 4. MESDC – visa grant trends (top 3 sources) Proportion of top three source countries:
  5. 5. MESDC – overall trends Enrolments Visa grants
  6. 6. MESDC - Domestic vs Int’l tertiary enrolments
  7. 7. Australia Australia - AEI data for YTD August 2013 Nb: only inc. student visa holders so underestimates ELICOS         Commencements grew for all sectors except VET +7.4% overall growth across all sectors Up from +3.4% for YTD June to +7.4% for YTD Aug 1st growth in commencements over this period since 2009 VET decline slowed to -1.9% Indian students still #1 in VET @ 21.8% HE growth of +6.9% driven by post-grad growth +17.2% HE enrolments from China and India grew at 40.2% and 6.8% respectively
  8. 8. Australia ELICOS sector YTD August 2013  +19.6% ELICOS sector growth, 59,022 commencements  Growth on YTD 2012, YTD 2011 and YTD 2010 figures  vs 2009 peak = still a decline of -23%  12 consecutive months of growth, across diverse sources  Growth is accelerating ... July +28% and August +40%  Strongest growth in Victoria, NSW, QLD then WA  Vietnam (2,053), Colombia (1,159), Thailand (1,084), Brazil (1,036) and China (1,016) showed the strongest growth  China, Brazil, Colombia, Thailand, South Korea, Vietnam, Japan & Saudi Arabia are Australia’s top ELICOS sources  In 2010 & 2011 all top 10 source countries declined  2012 only 4 in top 10 down: China, Korea, Brazil & Saudi  Only Saudi Arabia kept declining in 1st 8 months 2013
  9. 9. Australia - enrolment trends by sector
  10. 10. USA            IIE's 2013 Open Doors Report - just released More international students in USA than ever before 2012/13 academic year, 819,644 international students Increase of 7.2% & the 7th year of consecutive growth Int'l students only 3.9% of total in undergrad & grad levels Most growth China - up by 21.4% (25.9% at undergrad) 235,597 Chinese students studying in the US Now more int'l undergrads than int'l graduate students Students from top 3 senders - China, India, & South Korea - now account for 49% China dominates, sending almost as many as the other top nations combined Followed by India, South Korea, Saudi Arabia & Canada
  11. 11. USA    Of the top 25 countries, 16 sent more than last year Brazil, Canada, China, Colombia, France, Germany, Indo India and South Korea declined by 3.5% and 2.3% US institutions - what’s driving growth?  IIE “Fall 2013 Snapshot Survey” of 380 institutions  72% said their int’l student enrolment trends were up  When asked why, 68% cited "Active recruitment efforts"  70% had “launched new efforts to increase int'l enrolments.”
  12. 12. USA - ICEF clients 2006-2012 Higher Education Secondary/Boarding Language www.icef.com
  13. 13. Canada       For the first time in 2012, the number of newly arrived international students in Canada exceeded 100,000 In August 2012, a Government panel recommended Canada double its international students by 2022 In April 2013 strike action by Canadian visa officers expanded to 15 biggest markets Longest-running public service workers’ strike in Canadian history, affecting almost 100,000 students & forced students to consider other destinations Estimated to have cost almost CDN $1 billion, with tourism & higher education hit hardest By early July 2013 one major Russian agency had already lost 50 students due to visa delays
  14. 14. Canada - ICEF clients 2006-2012 Higher Education Secondary/Boarding Language www.icef.com
  15. 15. UK     UK govt growth strategy targeting “realistic” 15-20% growth in international HE student no's in next 5 years UK Home Office has warned UK HE sector to expect further policy changes that could impact int'l student recruitment in run up to 2015 election Are these targets at odds with recently more restrictive UK immigration policy & with continuing debate over UK immigration targets? Challenges: negative perceptions of visa changes + unfavourable post-study work rights compared to competitor destinations
  16. 16. New Zealand            Int'l enrolment for 1st 4 months 2013 down 3% on 2012 Total of 60,590 int'l students registered - Jan - April 2013 Growth in ITP & Uni sectors - 3% and 2% respectively 10% decline in Private Training Establishments (PTE’s) China accounted for 30% of enrolments YTD April 2013 Streamlined visa processing pilot scheme - 25 institutions Unlimited work rights for PhD and Masters students Full-time work rights (holidays only) for HE int'l students Part time work rights for ESL learners, who can work with min. 14 weeks duration of study (was 6 months) English proficiency requirements for work will cease Supported by government NZ$40 million over next 4 years
  17. 17. Germany and France Germany  2012 foreign students reached new peak of 265,292  Eased pathway to residency for highly skilled international students  Offering part time & post study work rights  Plans to phase out (already low) student fees, while Sweden & UK have introduced or raised fees  Germany offers large & growing number of courses in English language France  French government (and others) want to emulate this  France has announced long-stay visas for up to 5 years  Foreign students no longer need to renew visas annually  Graduates can stay for 1 year to seek work
  18. 18. The ICEF i-graduate Agent Barometer Online survey developed by i-graduate & ICEF In its 7th consecutive year Since 2007, data collected from over 6,500 responses 2013 study ran for 6 weeks in September and October 1,194 responses collected from 117 agent nationalities Copyright © IGI Services 2012
  19. 19. Placements By destination Where agents are placing and expecting to place students
  20. 20. How many students do you expect to place in the next 12 months? TRADITIONAL MARKETS The traditional markets are largely expected to see more placements in the next 12 months – particularly for the US.
  21. 21. How many students do you expect to place in the next 12 months? EMERGING MARKETS The emerging markets are also expected to see more placements in the next 12 months (particularly in Singapore and India), however a large proportion of respondents expect stability, not growth (particularly in Japan and China).
  22. 22. Expected placements by study level, in the coming 12 months
  23. 23. Attractiveness of study destinations
  24. 24. Overall attractiveness of Study Destinations in 2013 Note: Excludes respondents that indicated they ‘Do not know’ Traditional markets remain top of ‘attractive’ list
  25. 25. Year-on-Year Attractiveness: MESDC markets • Canada’s growth stagnated in 2013 levelling off at 64%. • Australia jumped 5% in attractiveness. • USA remains most attractive country overall.
  26. 26. Overall attractiveness of Study Destinations (MESDC markets) by agent region, year on year Europe Aus Can NZ UK USA Canada constantly grew to be  the most attractive destination  for South American agents.  South America Aus Can NZ UK USA 2013 3.29 3.81 3.02 3.58 3.73 2012 2011 3.58 3.63 3.34 3.66 3.62 2012 3.28 3.44 3.06 3.66 3.6 2011 3.19 3.4 2.99 3.76 3.71 2010 3.46 3.7 3.17 3.63 3.72 2013 3.26 3.51 2.98 3.73 3.74 3.63 3.67 3.33 3.79 3.7 The UK and the US are equally  attractive to Africa-based  respondents.  Africa Aus Can NZ UK USA 2010 3.25 3.15 3.08 3.59 3.52 Asia Aus Can NZ UK USA 2013 3.55 3.7 3.29 3.73 3.73 2012 3.09 3.63 2.88 3.52 3.62 2011   3.24   3.18 3.52 2010 3 3.62 2.87 3.7 3.68 UK and US remain the most  attractive markets for  European agents. 2013 3.4 3.42 3.19 3.29 3.49 2012 3.46 3.7 3.17 3.63 3.72 2011 3.32 3.48 3.23 3.32 3.62 2010 3.1 3.38 3.17 3.49 3.57 The attractiveness of Canada, the UK  and the US decreased amongst Asian  agents compared to 2012. Table shows the mean scores calculated from a 4 point scale (4 = very attractive, 1 = very unattractive) Image sourced from: http://www.flickr.com/photos/blatantworld/5052373414/sizes/m/in/photostream/
  27. 27. Placements By programme and destination
  28. 28. Which study destinations is best for the following programme levels? Language courses (n=703) % of Total Rank 2013 Rank 2012 Rank 2011 Rank 2010 Rank 2009 United  Kingdom 44% 1 1 1 1 1 Australia Canada USA 18% 13% 11% 2 3 4 2 3 4 2 4 3 3 4 2 2 4 3 Germany 4% 5 5 6 7 5 New Zealand 1% 8 5 5 5 9 The UK remains the most popular destination for language courses (44%) and rankings remain  relatively fixed across the years – especially for 1st  place suggesting an established reputation of the  UK. 
  29. 29. Which study destinations is best for the following programme levels? Vocational diploma/Further education (n=537) Australia Canada United  Kingdom USA New Zealand % of Total 36% 21% Rank 2013 1 2 Rank 2012 1 3 Rank 2011 1 3 Rank 2010 1 4 Rank 2009 2 4 18% 10% 3 4 2 4 2 4 2 3 1 3 5% 5 5 5 5 5 Australia has a strong reputation for  vocational diploma/further education and is  15% ahead of the 2nd best study destination  (Canada).
  30. 30. Which study destinations is best for the following programme levels? Secondary and High School (n=567) Rank % of Total United  Kingdom USA Canada Australia New  Zealand Rank 2013 27% 26% 24% 12% 5% 2012 Rank 2011 Rank 2010 Rank 2009 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 5 5 5 5 5 The UK and the US remains the most popular destination for Secondary and  High School placements – ranking positions  have not changed since 2009.
  31. 31. Which study destinations is best for the following programme levels? University: Undergraduate (n=654) % of Total Rank 2013 Rank 2012 Rank 2011 Rank 2010 Rank 2009 USA United  Kingdom 28% 1 1 1 1 1 24% 2 2 2 2 2 Australia 19% 3 4 3 4 3 Canada 19% 4 3 4 3 4 Australia and Canada are interchangeable  over the years in 3rd and 4th position, whilst  the US and the UK remain fixed in 1st place  and 2nd place respectively.
  32. 32. Which study destinations is best for the following programme levels? Work and Travel (393) USA Australia United  Kingdom Canada New  Zealand % of Total 38% Rank 2013 1 Rank 2012 1 Rank 2011 1 Rank 2010 1 Rank 2009 1 Rank 2008 1 23% 2 3 3 2 3 2 5% 16% 4 3 4 2 4 2 3 4 2 4 3 4 4% 5 5 5 5 5 6
  33. 33. Student mobility concerns / difficulties in 2013
  34. 34. Main concerns/questions/complaints students and parents have: n=817
  35. 35. Student mobility concerns year-on-year 2009-2013 The majority of the agents think that study visa are an increasing concern in 2013.
  36. 36. In which countries did you encounter concerns / difficulties with visa regulations? The majority of the agents have felt the impact of changing visa regulations particularly in the UK.
  37. 37. Marketing - what matters most for agents
  38. 38. Effective marketing for institutions : Services Services
  39. 39. Effective marketing for institutions : Packages and Offers Packages and offers
  40. 40. Main ingredients in a successful school / agent partnership
  41. 41. Conclusions from the Agent Barometer 2013 Australia has gained ground in the overall attractiveness of study destinations while Canada inched ahead of the UK to be ranked 2nd USA is the most attractive study destination (73%), Canada 2nd (64%), UK 3rd (63%), Australia 4th (53%) and New Zealand is 5th (33%) ahead of Germany (28%) US is perceived to be the best in terms of UG, Graduate, MBA and Work & Travel, UK for ESL, secondary schools and foundation courses, Australia for vocational Canada has gained significant ground, overtaking the UK for second place (up 15% on 2008 -> US +5%, UK -8%, Australia +4%, NZ +4% on 2008 figures) HE is growing in popularity, with Undergraduate and Graduate figures up considerably and 8 out of 10 agents expecting further growth in 2014 Location & cost remain most important drivers, but access to visas and int´l student support have risen - 78% of agents said they are increasingly concerned about study visas especially in the UK, Canada and Australia.
  42. 42. Recommendations for StudyGoldCoast Perceptions drive student / parent choices & agent preferences. StudyGoldCoast needs to change student & agent perceptions to secure a larger market share 1st language communications & personal interactions via seminars, training at agent workshops & during agent FAM tours can be effective ways to achieve this Market Australia first, then the Gold Coast, then your institution Receiving students is one thing. Graduating brand advocates is another. High quality student support services are critical, via schools + the wider community. Institutions should not get on the starting blocks until they are ready. You won’t get a second chance to make a good first impression with agents. Australia The is a very agent dependent market. Engage with more agents. Gold Coast is a world class study destination. Go out and tell the world !!
  43. 43. ICEF Workshops and Agent Roadshows - 12 annually 4 event types ->> Global - Regional - Destination - Roadshow
  44. 44. Thank you For more details contact: Rod Hearps 5545 2912 / 0403 090 023 www.icef.com rhearps@icef.com ICEF Monitor - for market intelligence and the latest industry updates. Subscribe for free at www.icefmonitor.com

×