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These slides are from Wade & Co, a management consultancy specialising in future scenario planning. Founder Woody Wade is frequently invited to speak on the methodology and conduct workshops at events and conferences in Europe, Asia and North America. These slides followed his mini-workshop aimed at generating four plausible future scenarios for Asian student recruitment given at the 2013 EAIE Conference in Istanbul.
More and more, educational institutions, associations, and recruitment agencies are turning to a technique called scenario planning to help them visualise how their future recruiting landscape could change over time. By using this creative yet structured process to envisage alternative future terrains, they can craft more flexible marketing strategies today.
Read our accompanying article ''Beyond forecasting: how to use scenario planning to map the future'' to learn how you can use this technique to understand the critical uncertainties that have the greatest potential to change your future landscape – and thus affect your long-term success: http://bit.ly/1rqzP1j.