The key to working with Asian agents is the ability to take a long term view, develop relationships based on loyalty and trust as well as ensuring that you provide real support to your agent partners. This is not just as simple as signing a contract, offering commission and sending some brochures or posters. The key to a real relationship is actually involving your team in relationship building with the marketing and counselling staff of your agents and providing real training to them. This cannot be stressed enough – training is the key.
What makes your institution different or special?
How does a counsellor convince a student to attend your institution?
Why should students study with you?
Successful institutions understand that basically this is a people business that is strongly influenced by personal relationships. Agents in Asia value partnerships and are fiercely loyal to institutions that support and back them. This presentation from Mark Lucas of iAE Global runs you through these tips and more.