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South Asia – Best Entry and Recruitment 
Strategies for North American Universities 
By : Abhijit Zaveri 
Managing Directo...
Focus points: 
Recruitment strategies for North American Universities entering 
the 
South Asian Market: 
 India 
 Sri L...
USA - The International 
Pie 
Source : Institute of International education
USA – Most popular states for foreign 
students 
Source = 2013 CBSNEWS 
 California remains the biggest draw for foreigne...
USA : Most popular Universities for foreign 
students 
The most popular U.S. universities for foreign 
students are locate...
Canada 
Source : .cbie-bcei.ca 2012/13 
 Canada ranks as the world’s 7th most popular 
destination for international stud...
Canada
Canada - Top Sending Countries 
 International students come from all over the world – 173 different 
countries – however...
Homework & 
Research 
 Market Size & Type 
 Setting realistic goals & budgeting 
 Fellow University experience 
 Educa...
continued… 
 Agency information questionnaire 
 Background of Agency Director / Counsellors 
 Institutional Membership ...
INDIA 
 Big Market , 2nd to China. US F1 Visa Approx: 23500 
(2012) 
 Rise in number of Indian students going overseas t...
INDIA…continued 
 Key cities: Mumbai/ Delhi/ Hyderabad/ Chennai/ 
Bangalore/ Ahmedabad 
 General Promotional Activities ...
TOP 7 – India
INDIA – SWOT 
• US is top choice, 2nd 
Canada at this point. 
• Established Grad 
Market 
• Qualified students 
• Establis...
Sri Lanka 
 Small Market (US F1 approximately 750 in 2012) 
 Travel while in South India 
 Preferred countries: AUS / U...
Sri Lanka – SWOT 
• A growing market 
for 
higher studies in 
USA 
• Undergrad market 
• Proximity to India 
• English spe...
Nepal 
 US - F1 Approximately 1100 (2012) 
 Studying overseas for higher education is a 
popular choice 
 Preferred cou...
Nepal – SWOT 
• US is top choice 
• 55% of Nepal’s total 
population is under 
25 years of age. 
Hence big number of 
stud...
Vietnam 
 BIG Market for USA. F1 Approximately 10,000 (2012) 
 Ranks 8th up from 20th, 5 years ago for student recruitme...
Vietnam – SWOT 
• US is top choice 
along 
with Australia 
(combined 
40% of students 
studying abroad) 
• Booming economy...
Thailand 
 Ranks 15th for international admissions to USA 
 F1 Approximately 4000 (2012) 
 Preferred countries: UK/ Chi...
Thailand – SWOT 
• US is amongst the 
preferred 
destinations to 
study abroad 
• Stable economy 
• Large Middle Class 
• ...
Bangladesh 
 USA is a popular choice. F1 Approximately 1300 
(2012) 
 Poor domestic educational system means 
students c...
Bangladesh – SWOT 
•Strong community of 
Bangladesh 
nationals in 
USA 
• US is a popular 
choice to 
study abroad 
• Lack...
Thank You 
Abhijit Zaveri 
Managing Director 
Career Mosaic Pvt Ltd. 
Student Recruitment Agency for South Asia, Middle 
E...
South Asia - Best Entry and Recruitment Strategies for North American Institutions
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South Asia - Best Entry and Recruitment Strategies for North American Institutions

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What are some successful recruitment strategies for North American universities entering the South Asian market? Abhijit Zaveri, Managing Director of Career Mosaic Pvt Ltd, shares his presentation from the ICEF North America Workshop held recently in Vancouver, Canada.

Topics covered include country dynamics, student interests in terms of study abroad preferences, agent networks, setting realistic goals, success stories, and what to avoid. Mr Zaveri also presents a SWOT analysis for the following source markets: India, Sri Lanka, Nepal, Bangladesh, Thailand and Vietnam.

For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

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South Asia - Best Entry and Recruitment Strategies for North American Institutions

  1. 1. South Asia – Best Entry and Recruitment Strategies for North American Universities By : Abhijit Zaveri Managing Director Career Mosaic Pvt Ltd ( An AIRC Certified Company )
  2. 2. Focus points: Recruitment strategies for North American Universities entering the South Asian Market:  India  Sri Lanka  Nepal  Thailand  Vietnam  Bangladesh Discussion:  Country dynamics  Students’ interests  Agent Networks  Setting Goals  Do’s and Don’ts
  3. 3. USA - The International Pie Source : Institute of International education
  4. 4. USA – Most popular states for foreign students Source = 2013 CBSNEWS  California remains the biggest draw for foreigners, with roughly 103,000 students studying there. Here are the 10 most popular states for international students: 1. California (102,789) 2. New York (82,436) 3. Texas (61,511) 4. Massachusetts (41,258) 5. Illinois (35,920) 6. Pennsylvania (33,398) 7. Florida (32,567) 8. Ohio (26,427) 9. Michigan (25,551) 10. Indiana (22,194)
  5. 5. USA : Most popular Universities for foreign students The most popular U.S. universities for foreign students are located on the coasts and in the Midwest. Here are the top 10 destinations for international students, along with their enrollment numbers. 1. University of Southern California (9,269) 2. University of Illinois (8,997) 3. New York University (8,660) 4. Purdue University (8,563) 5. Columbia University (8,024) 6. UCLA (6,703) 7. Northeastern University (6,486) 8. University of Michigan (6,382) 9. Michigan State University (6,209) 10. Ohio State University (6,142)
  6. 6. Canada Source : .cbie-bcei.ca 2012/13  Canada ranks as the world’s 7th most popular destination for international students.  International student enrollment grew from 136,000 in 2001 to over 265,000 in 2012 – a 94% increase!  International students comprise 6.5% of the student population in post-secondary education.  Canada derives $8B annually from international student expenditures including tuition and living expenses.
  7. 7. Canada
  8. 8. Canada - Top Sending Countries  International students come from all over the world – 173 different countries – however, the top five countries of origin – China, India, Korea, Saudi Arabia and the United States – represent almost 60% of total international enrollment in Canada.
  9. 9. Homework & Research  Market Size & Type  Setting realistic goals & budgeting  Fellow University experience  Education Fairs  Student Recruitment Agencies  Alumni connection  Education USA Offices  Contact International schools  Key Cities to target the recruitment efforts  Establishing relationship with the Embassies
  10. 10. continued…  Agency information questionnaire  Background of Agency Director / Counsellors  Institutional Membership of Agents ( AIRC, ICEF, NAFSA, CIEC )  Agencies that specialize in US/ Canada Admissions  Allocate Agents – region wise, use their network & expertise  Inviting agencies to visit the campus / FAM Tours  Outsourcing activities, logistics and promotions  Managing printing & shipping of promotional material
  11. 11. INDIA  Big Market , 2nd to China. US F1 Visa Approx: 23500 (2012)  Rise in number of Indian students going overseas to study: 256% From 53,266 to 189,629 (2000 - 2009)  Country preference: USA / CAN / AUS / UK  Other preferences: Germany, France, NZ, Spain, Ireland  GRAD Market 80 %. UNDERGRAD market is also big and growing  STEM Students go to USA  Students are qualified and genuine  USA : Students are career focused: F1 >> H1 >> C d SPP d N U i iti
  12. 12. INDIA…continued  Key cities: Mumbai/ Delhi/ Hyderabad/ Chennai/ Bangalore/ Ahmedabad  General Promotional Activities are expensive  Partner with genuine, certified, experienced Agents.  University Country Office in India  Ranking & Accreditation are important factor for qualified students  Popular destinations: North East USA, California , Illinois, Texas  Canada – Toronto and vicinity, Vancouver, Edmonton, Calgary, Winnipeg
  13. 13. TOP 7 – India
  14. 14. INDIA – SWOT • US is top choice, 2nd Canada at this point. • Established Grad Market • Qualified students • Established agent network • English speaking • Strong finances • Bank loans • Alumni network • Small UG market • Crowded Grad market • By 2020, China & India combined will produce 40% of global graduates. • By 2030, the number of Indian of College- Age is estimated to be 400 million. • Quality conscious market • Visa Denials • Students transfer out • US Dollar VS. Indian Rupee
  15. 15. Sri Lanka  Small Market (US F1 approximately 750 in 2012)  Travel while in South India  Preferred countries: AUS / UK / USA  Most Agents only focus on AUS or UK  Relatively new market for Canadian schools  Undergrad market for study abroad is a good size: 60%  Popular degree choices: Business, I.T, Aerospace  Scholarship is a big draw for students  Poor agent network (Recommendation to work via India)  International Schools in Colombo  Education US Office is quite active
  16. 16. Sri Lanka – SWOT • A growing market for higher studies in USA • Undergrad market • Proximity to India • English speaking • Canada is a fairly new choice for studies abroad • AUS / UK have established pathway programs • Financing education can be a problem • Offering Scholarship or Tuition Waivers is a big draw for students • Hospitality sector is on verge of big boom and high potential demand for graduates of business and hospitality with international education. • Stiff competition from other countries • Colombo is the only airport • Travel time between cities of interest
  17. 17. Nepal  US - F1 Approximately 1100 (2012)  Studying overseas for higher education is a popular choice  Preferred countries: USA/ UK/EUROPE  Potentially high Undergrad market  Key cities: Kathmandu, Pokhara  Choose students carefully  Schools with low Tuition & Living cost have been successful  Scholarship is very important to all  Crowded network of small agencies  Plan with India
  18. 18. Nepal – SWOT • US is top choice • 55% of Nepal’s total population is under 25 years of age. Hence big number of students seeking university and higher education opportunities will continue to grow. • Proximity to India • Finance can be dubious • Student loans are difficult • Only cheaper universities would be preferred • International Educational Exchange’s (IIE) 2012 Open Doors report, Nepal ranked 11th as a place of origin for international students to the US, with the majority of them studying at the undergraduate level. • Student transfer out to cheaper tuition schools • VISA denials • Fake documents
  19. 19. Vietnam  BIG Market for USA. F1 Approximately 10,000 (2012)  Ranks 8th up from 20th, 5 years ago for student recruitment numbers to USA  Vietnam leads South East Asian countries in the number of students studying in the US, with Thailand a distant second, followed by Indonesia, Malaysia and Singapore  Preferred countries: USA/ AUS/ UK  Grad Market is 30 % , Under Grad 50 % and ESL is 20 %  Education is a high investment priority. Scholarship is a big draw  Preferred programs: Business, Finance, English  Community Colleges & High School Completion programs are also popular  Key cities: HCM and Hanoi  Quebec is popular with Hanoi Students  Crowded agent network. Partner with certified and experienced
  20. 20. Vietnam – SWOT • US is top choice along with Australia (combined 40% of students studying abroad) • Booming economy • Growing Middle Class • Self-Financed students • English • Very few certified Agents. • Students tend to go by referrals instead of personal research • Schools with low tuition & living cost are preferred • International Educational Exchange’s (IIE) 2012 Open Doors report, Vietnam ranked 5th in international under grad enrolment and 3rd in international enrolment at US Community Colleges. 2) • Students transfer out after finishing ESL • Cheaper Schools
  21. 21. Thailand  Ranks 15th for international admissions to USA  F1 Approximately 4000 (2012)  Preferred countries: UK/ China/ USA  Grad market 52 %. Under Grad 37 %  Preferred degrees: Liberal Arts, Business  Good market for High Schools as well  Preferred destinations: California, Texas, Northeast USA  Organized agent network  Thai International Education Consultants Association (TIECA )
  22. 22. Thailand – SWOT • US is amongst the preferred destinations to study abroad • Stable economy • Large Middle Class • Popular destination for other countries to set-up their overseas campus of college/university This can lead to pathway transfers. • Admission into ESL+ Degree program is usually the choice • Lack of certified Agencies • Students tend to go by referrals instead of personal research • Study concentrated to few courses • TIECA has an agreement with education promotion agencies from five native English-speaking countries to strengthen their collaborations in helping Thai students prepare to study abroad. This includes USA/ UK/ AUS/ CAN/ NZ • China is the top choice for Thai Students.
  23. 23. Bangladesh  USA is a popular choice. F1 Approximately 1300 (2012)  Poor domestic educational system means students choose to study abroad for higher education  Preferred destinations in US : New York, New Jersey  Largely a Grad market  Key cities: Dhaka, Chittagong  Unorganized and poor agent network  Can recruit from Bangladesh using India as a base
  24. 24. Bangladesh – SWOT •Strong community of Bangladesh nationals in USA • US is a popular choice to study abroad • Lack of certified Agencies • Finance availability and source can be questionable • According to University World News : By 2013 Bangladesh will be in the Top 10 countries for sending students for higher education. • Students tend to transfer out to cheaper universities
  25. 25. Thank You Abhijit Zaveri Managing Director Career Mosaic Pvt Ltd. Student Recruitment Agency for South Asia, Middle East & Africa

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