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Market Opportunities for Educational Institutions
‐ 25 YEARS OF INTERNATIONAL EXPERIENCE 
‐ SALES OPERATIONS IN CHILE, PERU, COLOMBIA, ARGENTINA 
‐ ONE OF THE MAIN INTERNAT...
LATIN AMERICA
LATIN AMERICA
LATIN AMERICA
LATIN AMERICA
LATIN AMERICA
LATIN AMERICA
LATIN AMERICA 
LATIN AMERICA
BRAZIL: 
O pais mais grande do Latinoamerica!! 
(Population: 196 mm)
Mexico: 
Population 118 mm
Latin America – Brazil – Mexico 
Total population: 
283 mm
197mm 
(70%) 
(Est. 2012)
POTENTIAL MARKET 
(student number by country) 
(80% 15 to 24 YO) + (20% 25 to 54 YO) 
Country 
GDP PER 
CAPITA USD 
PPP 
P...
ESL POTENTIAL MARKET 
(Value) 
Avg LATAM investment USD 1,2 per person 
(Base LTM/OK Education) 
Country 
Population 
(mm)...
COLOMBIA 
GDP since 2000
ARGENTINA 
GDP since 1998
PERU 
GDP since 1980
CHILE CHILE 
GDP since 1980
ECUADOR 
GDP since 1991
“MOVILIDAD SOCIAL” 
BOOSTING EDUCATIONAL MARKET
COLOMBIA 
PERU 
CHILE 
ECUADOR 
1) GROWING ECONOMIES 
2) GROWING SALARIES 
3) FOCUS ON INTL MARKET 
4) COMPANIES NEEDS 
5)...
STUDY ABROAD MAIN ADVANTAGES 
1) LANGUAGE 
2) INTERNATIONAL EXPERIENCE 
3) STATUS 
4) EMPLOYABILITY 
5) TIME SAVER!
COLOMBIA GOVERNMENT SUPPORT 
1) POSTGRADUATE STUDIES 
(8.000 1Y– 16.000 2Y) 
2) ENGLISH FOR PROFESSIONALS 
(8.000) 
3) HIG...
PERU GOVERNMENT SUPPORT 
1) BECA 18 (Pregrado) 
2) BECAS INTERNACIONALES (Postgraduate) 
3) LOANS (HE, i = 4,22%) 
4) ENGL...
CHILE GOVERNMENT SUPPORT 
1) BECAS CHILE 
2) PINGUINOS SIN FRONTERAS 
3) ENGLISH FOR PROFESSIONALS 
4) ENGLISH REQUIREMENT...
ECUADOR GOVERNMENT SUPPORT 
1) BECAS UNIVERSIDADES DE 
EXCELENCIA (175) 
2) CONVOCATORIA ABIERTA 
MAESTRIAS, DOCTORADOS 
1...
Work/Travel type visas 
Government scholarships
Q&A
Market Opportunities in CHILE and PERU
Market Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, ArgentinaMarket Ov...
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Market Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, ArgentinaMarket Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, Argentina

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This presentation by Pablo Jorquera from Chilean-based agency OK Educational Travel Group provides an overview of the opportunities that await international education institutions recruiting students from Chile, Peru, Argentina and Colombia.

These countries have enjoyed growing economies and enhanced internationalisation in the education and business sectors, as well as increased government support in the form of scholarships to study abroad.

Participation in higher education increased dramatically across Latin America and the Caribbean from 1970 to 2000 and is currently estimated at 11–12% of global enrolment. Some estimate that Latin America and the Caribbean will be the third largest global region in terms of higher education enrolments by 2035. For more information on this growing demand for study abroad, please see our related article ''Growing education participation in Latin America expected to lead to greater demand for study abroad'' here: http://bit.ly/1AZBZbS.

For more information on the Latin American student recruitment market, please see http://monitor.icef.com/category/regions/south-america, which also contains detailed market snapshots on key markets such as Peru, Argentina, Chile, Colombia, and more.

Published in: Education
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Market Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, ArgentinaMarket Overview and Opportunities for Educational Institutions in Latin America: Chile, Peru, Colombia, Argentina

  1. 1. Market Opportunities for Educational Institutions
  2. 2. ‐ 25 YEARS OF INTERNATIONAL EXPERIENCE ‐ SALES OPERATIONS IN CHILE, PERU, COLOMBIA, ARGENTINA ‐ ONE OF THE MAIN INTERNATIONAL EDUCATION AGENTS ‐ MORE THAN 11.000 STUDENTS HAS BEEN PREFERRED OUR SERVICES SPEAKER: PABLO JORQUERA ‐ CHAIRMAN OF THE BOARD
  3. 3. LATIN AMERICA
  4. 4. LATIN AMERICA
  5. 5. LATIN AMERICA
  6. 6. LATIN AMERICA
  7. 7. LATIN AMERICA
  8. 8. LATIN AMERICA
  9. 9. LATIN AMERICA LATIN AMERICA
  10. 10. BRAZIL: O pais mais grande do Latinoamerica!! (Population: 196 mm)
  11. 11. Mexico: Population 118 mm
  12. 12. Latin America – Brazil – Mexico Total population: 283 mm
  13. 13. 197mm (70%) (Est. 2012)
  14. 14. POTENTIAL MARKET (student number by country) (80% 15 to 24 YO) + (20% 25 to 54 YO) Country GDP PER CAPITA USD PPP Population (mm) GDP Total Medium age 15 to 24 YO 25 to 54 YO Income Correction Potential Market (MM students) Chile 18.700 16,8 314.160 33 18% 43% 14% 3,3 Argentina 18.400 41,3 759.920 31 16% 39% 30% 6,4 Venezuela 13.800 29,7 409.860 27 19% 39% 32% 5,0 Peru 11.300 30,4 343.520 27 19% 39% 27% 5,5 Colombia 11.000 47,1 518.100 29 18% 42% 34% 7,6 Ecuador 10.200 15,7 160.140 26 19% 39% 27% 2,9 Guatemala 5.300 15,4 81.620 21 22% 32% 54% 1,9 Income correction: Estimated part of population who can not afford a program
  15. 15. ESL POTENTIAL MARKET (Value) Avg LATAM investment USD 1,2 per person (Base LTM/OK Education) Country Population (mm) Avg. LATAM investment (USD) Total Potential Market ESL (MMUSD) Income Correction ESL Potential Market (Millions USD) Colombia 47,1 1,2 56,5 34% 37,3 Argentina 41,3 1,2 49,6 30% 34,7 Peru 30,4 1,2 36,5 27% 26,6 Venezuela 29,7 1,2 35,6 32% 24,2 Chile 16,8 1,2 20,2 14% 17,3 Ecuador 15,7 1,2 18,8 27% 13,8 Guatemala 15,4 1,2 18,5 54% 8,5 Total 162,5 Which part takes local schools???
  16. 16. COLOMBIA GDP since 2000
  17. 17. ARGENTINA GDP since 1998
  18. 18. PERU GDP since 1980
  19. 19. CHILE CHILE GDP since 1980
  20. 20. ECUADOR GDP since 1991
  21. 21. “MOVILIDAD SOCIAL” BOOSTING EDUCATIONAL MARKET
  22. 22. COLOMBIA PERU CHILE ECUADOR 1) GROWING ECONOMIES 2) GROWING SALARIES 3) FOCUS ON INTL MARKET 4) COMPANIES NEEDS 5) PROFESSIONALS NEEDS 6) GOVERNMENT SUPPORT
  23. 23. STUDY ABROAD MAIN ADVANTAGES 1) LANGUAGE 2) INTERNATIONAL EXPERIENCE 3) STATUS 4) EMPLOYABILITY 5) TIME SAVER!
  24. 24. COLOMBIA GOVERNMENT SUPPORT 1) POSTGRADUATE STUDIES (8.000 1Y– 16.000 2Y) 2) ENGLISH FOR PROFESSIONALS (8.000) 3) HIGH SCHOOL SCHOLARSHIPS
  25. 25. PERU GOVERNMENT SUPPORT 1) BECA 18 (Pregrado) 2) BECAS INTERNACIONALES (Postgraduate) 3) LOANS (HE, i = 4,22%) 4) ENGLISH FOR PROFESSIONALS 5) SPANISH + ONE LANGUAGE REQUIREMENT FOR GRADUATE STUDENTS
  26. 26. CHILE GOVERNMENT SUPPORT 1) BECAS CHILE 2) PINGUINOS SIN FRONTERAS 3) ENGLISH FOR PROFESSIONALS 4) ENGLISH REQUIREMENT FOR GRADUATE STUDENTS
  27. 27. ECUADOR GOVERNMENT SUPPORT 1) BECAS UNIVERSIDADES DE EXCELENCIA (175) 2) CONVOCATORIA ABIERTA MAESTRIAS, DOCTORADOS 1) BECAS ENSEÑANZA INGLÉS 2) BECAS PARA DOCENTES UNIVERSITARIOS
  28. 28. Work/Travel type visas Government scholarships
  29. 29. Q&A
  30. 30. Market Opportunities in CHILE and PERU

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