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EDUCATIONAL MARKET RESEARCH IN BRAZIL Carlos Robles - President

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•Non-profit civil society, founded in 1992 •1st association into the International Educationfield in Latin America •Congregates 72 members •Covered by Regional Coordinators all overBrazil •New members admission: upondemonstration of integrity before the market and aconduct in accordance to the Social Statute andassociation’s Code of Ethics •Associated companies are committed toacquainting, promoting, intermediating andexecuting education and exchange program servicesin Brazil and overseas •Affiliated to: FELCA, ALTO, Study WYSE andWYSE Work Abroad Association •Partnership with Embratur and Ministry ofTourism

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STM Language Star Awards Winner for the fifth time as best AgencyAssociation by STM (Study Travel Magazine)Language Star Awards and had enter to Hall ofFame

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RIO GRANDE DO NORTE (1) MINAS GERAIS (13) MARANHÃO (1) Cia do Intercâmbio Artha Via Mundo Beth Coutinho Central do Estudante PIAUÍ (1) CEARÁ (1) DMP Embarque Educacional International Center ETC FIT SÃO PAULO (24) Greensystem ABC International IEP BIL Intervip BOS Master Exchange CI Number One Connection Line True Experience Cultural Global Upgrade Education Abroad SALVADOR (1) Educnet BEX EF Experimento ESPÍRITO SANTO (1) Friends in the World DISTRITO FEDERAL (1) IE Intercâmbio Connexion Portal do Intercâmbio Intercâmbio Global RIO DE JANEIRO (4) Just Intercâmbios AFS London Connexion CP4 Moinho Traveller GOIÁS (2) ICCE Aiusa/Inter-Brasil Mundial Intercâmbio International Schools SIP High Connections SIS STB Study N’Travel This Way 53 BELTA Associates Upward Yázigi Travel CURITIBA (2) Around 600 agencies in Improvement SANTA CATARINA (3) Brazil Cultural Adventure World Study Intercultural90% of the Brazilian market Travelmate

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Belta Magazine • Associate’s Profiles and Information • 50,000 copies distributed for free • Targeted for final clients and students all over Brazil belta.org.br •30,000 visits per month •31,000 registered users

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• 194 million inhabitants – estimated for 2012 by IBGE• Most populous states are: São Paulo - over 40 million Minas Gerais - over 19 million Rio de Janeiro - over 15 million• 5th largest country in the world• 7th largest economy in the world (The Economist)• produces more than half of the income of theSouth American continent

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•The 1st time Brazil is among the most competitiveeconomies: 48th•Brazil is the only country of BRICS that advanced.Source: the Report of Global Competitiveness –2012/2013•Home of the 2014 FIFA World Cup•Home of 2016 Olympics

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Market Research 2011 – Segment of international education and exchange in BrazilSponsorships

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Profile of the respondentsTS

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BRAZILIAN AGENTSTS

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BRAZILIAN AGENTS Half of the Companies have been in the market 10+ yearsTS

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BRAZILIAN AGENTS Education abroad is the flagship companyTS Q. In general, what are the activities of your company? More than anything else? (Spontaneous and multiple)

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TS Language courses are in highest demandBRAZILIAN AGENTS The language course is the main activity of 63.4% of the agenciesparticipating in the survey. Among the members, this rises to 67.5% and in non- associated falls to 58.1%. Note that this activity is more important in the inner cities, when compared to the capital (75% vs. 61.9%) and in the Other (with a mention cities of São Paulo, when of each): Educational Counseling | Cultural Exchange in Brazil (High School) | Work and compared to other Travel | Masters |Expertise | Au Pair | states (72.2% vs. 54.3 %). Stage. Q. What type of course most looking for? And what else?(Spontaneous and multiple)

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TSBRAZILIAN AGENTS According to 90.1% of respondents, Canada is first among the three most attractive countries for study abroad. The United States ranked second with 69% and the UK is third with 59.2%. Q. Currently, what are the tree main countries that have attracted the interest of students seeking study abroad? (Spontaneous and single)

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TSBRAZILIAN AGENTS Q. In addition to these countries (cited in Q.) your company wich sent students to other countries? (Spontaneous and Multiple)

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TS Countries that attract interestBRAZILIAN AGENTS Q. In addition to these countries (cited in Q.) your company wich sent students to other countries? (Spontaneous and Multiple)

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TSBRAZILIAN AGENTS Q. Today, what is the main destination for students wanting to study English?/ Q. And what is the main destination for those who learn Frenh?/ Q. And who wants to study Spanish? (Spontaneous and single)

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TS 71 AGENCYS 67 68 54 4BRAZILIAN AGENTS CLASS CLASS CLASS CLASS A B C D Q. Thinking about the social class of students seeking study abroad, you would tell me that on average are what (s) class (es) social (s)? And what is the percentage for each class? (STIMULATED AND MULTIPLE) Of the 54 respondents who Of the 67 respondents who Of the 68 respondents who answered class C, 47 report answered class A, 34 report answered class B, 29 report that the percentage that the percentage that the percentage is 40% and only 7 report is 40% and 33 report that is is 40% and the other above 40% half says it is above 40% that is above 40%. Class A Consolidated Class B Consolidated Class C Consolidated Class D Consolidated Base 67 Base 68 Base 54 Base 4 Less than 20% 10 Less than 20% 23 Less than 20% 3 Less than 20% 4 From 21% to 40% 24 From 21% to 40% 1 From 21% to 40% 25 From 21% to 40% 24 From 41% to 60% 14 From 41% to 60% 0 From 41% to 60% 18 From 41% to 60% 5 From 61% to 80% 10 From 61% to 80% 0 From 61% to 80% 17 From 61% to 80% 1 From 81% to From 81% to From 81% to 100% 9 From 81% to 100% 4 100% 0 100% 1

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TS About 2010 Of The 62 companies that providedTS data Together sent An average of 78.852 1271 by company students Investment of $546.074.427,42 Q. How Many Students were sent abroad in 2010? It Would be possible to obtain data for the years 2009 and 20008? (Stimulated and single PER LINE)

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TS About 2010TS the ESTIMATE for 71 companies Expectatio Sent An average n for 2012 together of 1209 by is to send 85.890 company 130,173 students students MARKET Investments of $594.814.748,78 Q. How many students were sent abroad in 2012? It would be possible to obtain data for the years 2009 and 2008? (Stimulated and single PER LINE)

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TS the ESTIMATE for the 96 companiesTS Sent together An average of 167.432 1775 by students company MARKET Investments of U$ 1.159.516.829,60 Q. How many students were sent abroad in 2010? (Stimulated and single PER LINE)

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Conclusions The market of travel agencies and cultural education in Brazil is highly concentrated. About 10 companies represent nearly 90% of the volume of students sent abroad for courses. The market is very strong, with 88.7% of companies estimating that the market wil grow considerably in the next three years, with rates ranging up to 40% over the current volume. Based on information from survey participants estimated that the market exhange agencies have moved at least $590 million in 2010. The survey reveals that most agencies exchange consists of micro and small enterprises and 60% are over 10 years in the market. For 63,4% of respondents flagship products are the language courses, which have lower cost and duration. The value of average investment for a language course, which lasts up to three months, is U.S. $4900.00.

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Conclusions The profile of students who will study abroad is young (18 and 25 years old) and come from private schools. Study abroad programs are accessible to all social classes, although there is a predominance of students in class A and B. class C is beginning to be a part of that reality. Almost three quarters of agencies have sent students from Class C to study abroad. Canada was the country that won more students, and the United States was the second. It is important for students to invest in training and this is an important factor for choosing the country. Difficulties with visas and other bureaucratic aspects are major reasons not to choose a specific country of destination. Canada is also the main destination for English language courses, France is a favorite for French and Spain for the Spanish. The top five destinations for students are all English speaking countries: Canada, United Kingdom, United States, Australia and New Zealand.

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Conclusions Specific traveling insurance is required by countries such as France, Spain and Italy. Brazilian agencies offer them to all students as another source of business. The cards are best-selling product monthly sold and in the opinion of respondents, the current coverage offered is enough. Respondents were Belta and Non-Belta members. Out of the 71 respondents, 41 of them were located in the area of São Paulo and Rio de Jenrio. SP/RJ and 30 respondents are scattered troughout Brazil. Belta still have not reached the public showing a differential between acquiring an international education program from a Belta then a non-Belta member. This is the goal of the Association to divulge the quality and assurance to the public in looking for a Belta agency when buying an educational program abroad. Finally, the prospects for increased business related to the 2014 World Cup are not perceived by majority, who believe that there will be no impact on market exchange.

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Thank You! Carlos Robles presidencia@belta.org.br +55 11 2638-9663