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study@ili.cawww.ili.ca
ICEF Presentation
How to benefit from consolidation
trends in the Canadian ESL market
– November 20...
www.IELTS.ca
disclaimer
The Company seeks safe harbour from any
content or forward looking statements.
50% ESL - 50% Other languagesShortage most acute in high demand countries:
China, Japan, S. Korea, India Russia, Brazil
Wi...
growing
ESL market
English will maintain and grow its dominance, moving from a marker of the elite
in years past to a basi...
international
immersion programs
ESL students are increasingly
seeking out opportunities to
study abroad
ESL proficiency a...
why Canada?
Canada is one of the world’s most
preferred ESL learning destinations
This matches well with Canada’s
world ra...
canadian
ESL market
• ESL market in Canada generates more than
$1B per year but is highly fractured.
• There are 750 ESL s...
case for
consolidationwww.IELTS.ca
students benefits
www.IELTS.ca
Standardized curriculum Pathways & Opportunities
agent benefits
 Service one organization with thousands of students
 A national chain of schools
 Standardized curricul...
study@ili.cawww.ili.ca
This isn’t about teaching English.
This is about helping people to create pathways
and opportunities for themselves. In ed...
about ILIwww.IELTS.ca
Distinguished History
The International Language Institute is one of Canada's oldest
and most prodig...
teacher training
www.IELTS.ca
English Canada (EC) is the sister company of ILI and was the first
company in North America ...
about Halifax
www.IELTS.ca
 Capital city
 Founded in 1749
 Moderate climate
 Population 400,000
 35,000 university st...
our campus
www.IELTS.ca
16,000sf in the heart of the university
district. High speed cabling.
ESL development
www.IELTS.ca
Standardized curriculum which delivers
superior educational outcomes
National PSE
placement p...
corporate development
Public company – TSX / CSE
• ESL curriculum development
• National ESL school chain
• National PSE p...
agent based
student recruitment
• International focus
• Reward success
• Long term relationships
www.IELTS.ca
join the team
 ESL will continue to expand
its linguistic dominance over
the next 10-20 years
 Use of agents on the
incr...
contact ILI
www.IELTS.ca
Visit us at Table K20
Michael Hunter
President and CEO
mhunter@ili.ca
Chris Musial
Marketing Dire...
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How to benefit from consolidation trends in the Canadian ESL market

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Published on

These slides are from a presentation given at the ICEF Berlin 2014 Workshop by Chris Musial,
Marketing Director of International Language Institute (ILI). Mr Musial shared background information on English language learning trends, and explained how agents can benefit from consolidation trends in the Canadian ESL market.

We also included a video interview with Canadian entrepreneur Michael Hunter, who ellaborates on his acquisition of ILI and his plans to build a chain of language schools through similar acquisitions.

You can read our accompanying article on ICEF Monitor here: http://monitor.icef.com/2015/03/an-acquisition-story-new-capital-fuels-esl-school-expansion/.

For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.

Published in: Education
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How to benefit from consolidation trends in the Canadian ESL market

  1. 1. study@ili.cawww.ili.ca ICEF Presentation How to benefit from consolidation trends in the Canadian ESL market – November 2014 www.IELTS.ca
  2. 2. www.IELTS.ca disclaimer The Company seeks safe harbour from any content or forward looking statements.
  3. 3. 50% ESL - 50% Other languagesShortage most acute in high demand countries: China, Japan, S. Korea, India Russia, Brazil With a simple, 26 letter alphabet, English has become the language of both business and science. As a result, the teaching of English, often referred to as ESL dominates the world linguistic market. Ongoing demand has led to a chronic shortage of ESL instructors. world linguistic marketwww.IELTS.ca
  4. 4. growing ESL market English will maintain and grow its dominance, moving from a marker of the elite in years past to a basic skill needed for the entire workforce. The British Council reports that by 2020, two billion people will be studying English. Forbes, October 26, 2012, Dorie Clark, Contributing Editor  Ongoing need to learn ESL for education and employment drives market.  Mandatory ESL programs have proven to be ineffective.  ESL Instructors overseas are generally inexperienced, newly graduated English speakers seeking free travel.  ESL recruitment programs have exacerbated the situation. www.IELTS.ca
  5. 5. international immersion programs ESL students are increasingly seeking out opportunities to study abroad ESL proficiency and national culture are key factors in the decision to use an education agent www.IELTS.ca
  6. 6. why Canada? Canada is one of the world’s most preferred ESL learning destinations This matches well with Canada’s world ranking regarding PSE studies www.IELTS.ca
  7. 7. canadian ESL market • ESL market in Canada generates more than $1B per year but is highly fractured. • There are 750 ESL schools in Canada. The majority of these are small, private, stand- alone operations. • Canada’s size, its weather and its many regions make market entry challenging in any business. www.IELTS.ca
  8. 8. case for consolidationwww.IELTS.ca
  9. 9. students benefits www.IELTS.ca Standardized curriculum Pathways & Opportunities
  10. 10. agent benefits  Service one organization with thousands of students  A national chain of schools  Standardized curriculum  National selection of University & PSE schools  Access to capital, corporate development  Centralized, online registration  Able to provide competitive commissions www.IELTS.ca
  11. 11. study@ili.cawww.ili.ca
  12. 12. This isn’t about teaching English. This is about helping people to create pathways and opportunities for themselves. In education, at the workplace and in their personal lives. www.IELTS.ca Una est dare conantur
  13. 13. about ILIwww.IELTS.ca Distinguished History The International Language Institute is one of Canada's oldest and most prodigious ESL providers. Over its 31 year history, ILI has taught English to tens of thousands of students from all over the world. ILI is a past winner of the Lyn Howes award which is provided to Canada's top ESL innovator and provider. IELTS Test Provider & Administrator ILI is the exclusive British Council provider of the internationally recognized IELTS English language assessment test in Atlantic Canada. The Company operates six testing centers in the region including one at ILI headquarters in Halifax. www.IELTS.ca
  14. 14. teacher training www.IELTS.ca English Canada (EC) is the sister company of ILI and was the first company in North America to be certified by Cambridge University to offer the CELTA teacher training program. Since 1983, EC has helped more than 1,700 people become CELTA certified ESL instructors. The best of these are offered work with ILI. www.englishcanada.org
  15. 15. about Halifax www.IELTS.ca  Capital city  Founded in 1749  Moderate climate  Population 400,000  35,000 university students  5 Universities and colleges  Largest city in Atlantic Canada  Government, business, education & military centre  Direct flights to Toronto, Montreal, New York, Boston,  Detroit, Frankfurt, & London
  16. 16. our campus www.IELTS.ca 16,000sf in the heart of the university district. High speed cabling.
  17. 17. ESL development www.IELTS.ca Standardized curriculum which delivers superior educational outcomes National PSE placement program Specialized courses in digital format. Instructors use advanced technology teaching platforms Cutting edge classrooms which create immersive ESL environments Comprehensive testing
  18. 18. corporate development Public company – TSX / CSE • ESL curriculum development • National ESL school chain • National PSE pathways • IELTS test provider • CELTA teacher training • Corporate branding www.IELTS.ca
  19. 19. agent based student recruitment • International focus • Reward success • Long term relationships www.IELTS.ca
  20. 20. join the team  ESL will continue to expand its linguistic dominance over the next 10-20 years  Use of agents on the increase  Canadian ESL market in process of consolidation www.IELTS.ca Now is the time to get your agency or school, positioned in the Canadian ESL market.
  21. 21. contact ILI www.IELTS.ca Visit us at Table K20 Michael Hunter President and CEO mhunter@ili.ca Chris Musial Marketing Director chris.musial@ili.ca Raissa Musial Operations Manager raissa.musial@ili.ca Vicky Choisnet Registrar vicki.choisnet@ili.ca Andrea Thom Director of Studies dos.english@ili.ca Michelle Ford IELTS Administrator michelle.ford@englishcanada.org Phil Graham Social Director philgraham@ili.ca Phyllis Hart Host Family Coordinator homestay@ili.ca International Language Institute 1190 Barrington Street Halifax, Nova Scotia Canada B3H 2R4 Tel +1-902-429-3636 Fax +1-902-429-2900 Web www.ili.ca

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