Presentation by
Angela Baxter and Simon Gooch,
ICEF Berlin, November 2013
Higher Education in mainland Europe
Are you miss...
Angela Baxter,
Managing Director, ELS Europe
15 years experience with ELS
and its parent company, Berlitz
Introduction to ...
Simon Gooch,
Director of Student Recruitment,
ELS Europe
15 years experience in the
industry, with extensive
knowledge of ...
‘Europe remains an
attractive destination
for mobile learners with
a stable 45% of the
internationally mobile
student popu...
1. Bologna Process
2. Choice
3. Quality
4. Language
5. Price
6. Become multi-lingual
7. Work opportunities
Why choose to s...
1. ECTS – US-style credit system
2. Standardisation – 3 cycle system introduced
across Europe
3. Internationalisation - a ...
1. Bachelor degree
3 - 4 years (180 - 240 credits)
2. Masters degree
1 - 2 years (90 - 120 credits)
3. PhD
3 years
Europea...
• 4000 Higher Education
Institutions in Europe
• Majority = state-run, but
significant number of
private institutions,
esp...
THE World Rankings
2013/14:
24 mainland European
universities feature in
World’s Top 100
Netherlands 8
Germany 6
France 3
...
QS World Rankings 2013/14:
22 mainland European
universities feature in World’s
Top 100
Netherlands 6
Switzerland 4
German...
European institutions dominate
the FT’s business school-focused
rankings
Master’s of Finance Pre-
Experience
14 out of Top...
More and more degree programs
in Europe are being taught 100%
in English, especially:
• Masters programs
• Programs in Bus...
Most expensive study destinations
for international students:
1. Australia
2. USA
3. UK
4. UAE
5. Canada
6. Singapore
7. H...
‘I chose to study in France at SKEMA
so that I could learn French and
English. Most Korean students choose
to study in USA...
Despite high unemployment, international students still have more
opportunities to stay and work in Europe than in many ot...
• 4th biggest host of international students after USA, UK and Australia
(Source: UNESCO)
• 290,000 international students...
Internationalisation has been a hot topic in French politics in 2013. Recent
improvements that have been instigated or are...
• Opened in June 2013
• Located on the Sophia Antipolis
campus of SKEMA Business
School
• SKEMA offers range of Bachelor
a...
For further information about
ELS/Nice, please go to
www.els.eu
Thank you for listening!
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Higher education in mainland Europe – Are you missing out on a great business opportunity?

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‘Internationalisation’ and ‘globalisation’ are two buzz words for universities around the world: they were and remain key themes behind the Bologna Process that has driven the restructuring of European higher education.

The desire to attract international students has encouraged many European universities to introduce programmes delivered entirely in English, especially at graduate level. However, many students (and agents) still only consider the traditional Anglo-Saxon countries for university programmes. This presentation explores why agents should consider broadening their horizons to include a selection of European universities in their portfolio.

Furthermore, the European Parliament has dramatically increased funding for two major initiatives (Horizon 2020 and Erasmus+) targeted to research and student mobility. The budget envelopes for both programmes will now grow considerably through 2020, rising 30% for Horizon 2020 to a total of €78.6 billion. Erasmus+ will grow by 40% over the same period to a total of €14.7 billion.

For more details on this development, please see our article "EU ministers conclude €93 billion funding arrangement for Erasmus+ and Horizon 2020" - http://bit.ly/1riGjym.

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Higher education in mainland Europe – Are you missing out on a great business opportunity?

  1. 1. Presentation by Angela Baxter and Simon Gooch, ICEF Berlin, November 2013 Higher Education in mainland Europe Are you missing out on a great business opportunity?
  2. 2. Angela Baxter, Managing Director, ELS Europe 15 years experience with ELS and its parent company, Berlitz Introduction to the presenters
  3. 3. Simon Gooch, Director of Student Recruitment, ELS Europe 15 years experience in the industry, with extensive knowledge of pathways programs around the world Introduction to the presenters
  4. 4. ‘Europe remains an attractive destination for mobile learners with a stable 45% of the internationally mobile student population.’ Source: ‘European Higher Education in the world report’, European Commission, 11th July 2013
  5. 5. 1. Bologna Process 2. Choice 3. Quality 4. Language 5. Price 6. Become multi-lingual 7. Work opportunities Why choose to study in Europe?
  6. 6. 1. ECTS – US-style credit system 2. Standardisation – 3 cycle system introduced across Europe 3. Internationalisation - a growing number of programs are taught in English Result = European Higher Education is more accessible to international students than ever before The Bologna Process Modernising Europe’s Higher Education System
  7. 7. 1. Bachelor degree 3 - 4 years (180 - 240 credits) 2. Masters degree 1 - 2 years (90 - 120 credits) 3. PhD 3 years European standard = 5 years to complete a Masters after high school. Some countries offer 3+2 , others 4+1 The Three Cycles Understanding Europe’s Higher Education System
  8. 8. • 4000 Higher Education Institutions in Europe • Majority = state-run, but significant number of private institutions, especially for business • Private institutions especially open to working with agents and paying commission Choice
  9. 9. THE World Rankings 2013/14: 24 mainland European universities feature in World’s Top 100 Netherlands 8 Germany 6 France 3 Switzerland 3 Belgium 2 Finland 1 Sweden 1 Quality
  10. 10. QS World Rankings 2013/14: 22 mainland European universities feature in World’s Top 100 Netherlands 6 Switzerland 4 Germany 3 France 2 Denmark 2 Sweden 2 Belgium 1 Finland 1 Norway 1 Quality
  11. 11. European institutions dominate the FT’s business school-focused rankings Master’s of Finance Pre- Experience 14 out of Top 20 located in mainland Europe Master’s of Management 16 out of Top 20 located in mainland Europe, including all of Top 10 Quality
  12. 12. More and more degree programs in Europe are being taught 100% in English, especially: • Masters programs • Programs in Business-related fields and Medicine *The figures to the right represent mainland Europe, i.e. excluding UK and Ireland Language
  13. 13. Most expensive study destinations for international students: 1. Australia 2. USA 3. UK 4. UAE 5. Canada 6. Singapore 7. Hong Kong 8. Japan 9. Russia 10. China 11. Taiwan 12. Spain 13. Germany Source: HSBC report, August 2013 Cost
  14. 14. ‘I chose to study in France at SKEMA so that I could learn French and English. Most Korean students choose to study in USA or England. By choosing France I hope to be more marketable because I will have different perspectives and will speak 3 languages.’ Yujin Lee, South Korea ELS/Nice student, June - August 2013 Become multilingual Stand out from the crowd!
  15. 15. Despite high unemployment, international students still have more opportunities to stay and work in Europe than in many other countries: • France – students have up to one year to find work in their chosen field then can stay 2 years • Germany – 18-months to find a job, PR available after 2 years of work Post-study work opportunities
  16. 16. • 4th biggest host of international students after USA, UK and Australia (Source: UNESCO) • 290,000 international students currently • 7.2% share of the international student market • 11% increase in student numbers since 2010 • Key source markets: Africa (France = no. 1 destination) Europe (France = no. 2 beneficiary of ERASMUS) Asia (France ranked 7th most popular study destination) Case Study - France
  17. 17. Internationalisation has been a hot topic in French politics in 2013. Recent improvements that have been instigated or are planned include: • Improved post-study work opportunities • Student visas to be issued for the duration of a student’s university course • Increased investment in student housing • French lessons for non-French speakers • More university programs to be taught in English Case Study - France
  18. 18. • Opened in June 2013 • Located on the Sophia Antipolis campus of SKEMA Business School • SKEMA offers range of Bachelor and MSc programs delivered in English • Highly ranked business school • Other university partnerships in the pipeline ELS/Nice Opening up France and Europe to the world
  19. 19. For further information about ELS/Nice, please go to www.els.eu Thank you for listening!

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