What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013

662 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
662
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What happens when two worlds collide? by Tej Rekhi @ ICEEfest 2013

  1. 1. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 1
  2. 2. Converged Video When two worlds collide Tej Rekhi Director Innovation Strategy © 2013 DG Inc. All rights reserved. Friday, 5 July 13 2
  3. 3. A storm © 2013 DG Inc. All rights reserved. Friday, 5 July 13 3
  4. 4. A storm is brewing © 2013 DG Inc. All rights reserved. Friday, 5 July 13 3
  5. 5. The pressure is mounting © 2013 DG Inc. All rights reserved. Friday, 5 July 13 4
  6. 6. how will you prepare for the storm? © 2013 DG Inc. All rights reserved. Friday, 5 July 13 5
  7. 7. CONVERGENCE © 2013 DG Inc. All rights reserved. Friday, 5 July 13 6
  8. 8. the revolution will not be televised © 2013 DG Inc. All rights reserved. Friday, 5 July 13 7
  9. 9. the revolution will not be televised ...it will be social © 2013 DG Inc. All rights reserved. Friday, 5 July 13 7
  10. 10. $3.8M © 2013 DG Inc. All rights reserved. Friday, 5 July 13 8
  11. 11. 80% TV Ads & in-game spots © 2013 DG Inc. All rights reserved. Friday, 5 July 13 8
  12. 12. 100% TV Ads in © 2013 DG Inc. All rights reserved. Friday, 5 July 13 8
  13. 13. ns licoon irla ti m 8l inte 4cia ~so source: Mashable, USATODAY © 2013 DG Inc. All rights reserved. Friday, 5 July 13 9
  14. 14. x2 we spend eating 2.7hrs socializing per day © 2013 DG Inc. All rights reserved. Friday, 5 July 13 10
  15. 15. Politics $12.6M © 2013 DG Inc. All rights reserved. Friday, 5 July 13 11
  16. 16. x Thomas Hallik Donny Riveras Unfriend Thomas Hallik Steve Roskpier Donny Riveras © 2013 DG Inc. All rights reserved. Friday, 5 July 13 12
  17. 17. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 13
  18. 18. Religion © 2013 DG Inc. All rights reserved. Friday, 5 July 13 14
  19. 19. Vatican Crowd © 2013 DG Inc. All rights reserved. Friday, 5 July 13 2005 15
  20. 20. Vatican Crowd 700 © 2013 DG Inc. All rights reserved. Friday, 5 July 13 2013 15
  21. 21. CHANGE IS EMOTIONAL :( © 2013 DG Inc. All rights reserved. Friday, 5 July 13 16
  22. 22. laugh © 2013 DG Inc. All rights reserved. Friday, 5 July 13 17
  23. 23. cry © 2013 DG Inc. All rights reserved. Friday, 5 July 13 17
  24. 24. Screens are Getting Bigger 4K Ultra High Definition (UHD) © 2013 DG Inc. All rights reserved. Friday, 5 July 13 18
  25. 25. 16x More resolution than HDTV © 2013 DG Inc. All rights reserved. Friday, 5 July 13 19
  26. 26. INTERACTIVE TV SDK © 2013 DG Inc. All rights reserved. Friday, 5 July 13 20
  27. 27. social interaction © 2013 DG Inc. All rights reserved. Friday, 5 July 13 21
  28. 28. mass media © 2013 DG Inc. All rights reserved. Friday, 5 July 13 22
  29. 29. active engagement © 2013 DG Inc. All rights reserved. Friday, 5 July 13 23
  30. 30. In the Cloud © 2013 DG Inc. All rights reserved. Friday, 5 July 13 24
  31. 31. Video is everywhere © 2013 DG Inc. All rights reserved. Friday, 5 July 13 25
  32. 32. What is TV? © 2013 DG Inc. All rights reserved. Friday, 5 July 13 26
  33. 33. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 26
  34. 34. ...continuous play © 2013 DG Inc. All rights reserved. Friday, 5 July 13 26
  35. 35. TV is a geography. A place. A function. It is not just a box in the corner of the room. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 27
  36. 36. Average 65 year old 14 Years watching video content during lifetime © 2013 DG Inc. All rights reserved. Friday, 5 July 13 28
  37. 37. “ The new broadband population in certain countries prefer PCs over TVs for watching their video content. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 ” 29
  38. 38. OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO – WHETHER PCs, CONNECTED TVs OR MOBILE © 2013 DG Inc. All rights reserved. Friday, 5 July 13 30
  39. 39. Connected TV 87% noticed ads on streaming 48% stream content on their TV © 2013 DG Inc. All rights reserved. Friday, 5 July 13 31
  40. 40. Consumption Shift of 1st Screen Game Consoles DVD DVR Live TV 5 Live TV on slow decline 4 3 DVR significantly increasing 1 0 2009 2010 Game Console streams overtaking DVD 2011 2012 Source: Nielsen © 2013 DG Inc. All rights reserved. Friday, 5 July 13 32
  41. 41. Global Shipments 900m 172m Source: IDC © 2013 DG Inc. All rights reserved. Friday, 5 July 13 33
  42. 42. Global Shipments >1bn mobile devices in 2013 alone that are video enabled PC Shipments DOWN 13.9%! Source: IDC © 2013 DG Inc. All rights reserved. Friday, 5 July 13 33
  43. 43. 50% Tablet users watch video content © 2013 DG Inc. All rights reserved. Friday, 5 July 13 34
  44. 44. 20% all mobile connections 2017 100Mbs Download a HD movie in under 5 mins!! Faster than most Broadband today... © 2013 DG Inc. All rights reserved. Friday, 5 July 13 35
  45. 45. 91% Internet Traffic will be video by 2014 (It made up about 40% in 2012!!) © 2013 DG Inc. All rights reserved. Friday, 5 July 13 36
  46. 46. “ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 37
  47. 47. watch & cook © 2013 DG Inc. All rights reserved. Friday, 5 July 13 38
  48. 48. Truly Portable TV 63% tablet video is watched at home © 2013 DG Inc. All rights reserved. Friday, 5 July 13 39
  49. 49. Truly Portable TV Bathroom 9% Bedroom 40% Kitchen 12% Living Room 39% © 2013 DG Inc. All rights reserved. Friday, 5 July 13 39
  50. 50. 9%?! iping? sw What are you wiping? © 2013 DG Inc. All rights reserved. Friday, 5 July 13 40
  51. 51. Focus on inStream “Video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats,” David Hallerman, eMarketer principal analyst © 2013 DG Inc. All rights reserved. Friday, 5 July 13 41
  52. 52. US Online Ad Growth (Billions) Rich Media 12 Online Video Standard Ads 10 8 6 4 2 0 $7.7 2010 bn 2011 2012 2013 • Rich Media growth is stagnating • Online video is set to explode!! 2014 2015 eMarketer Q3 2011 © 2013 DG Inc. All rights reserved. Friday, 5 July 13 42
  53. 53. Quality & Engagement © 2013 DG Inc. All rights reserved. Friday, 5 July 13 43
  54. 54. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 44
  55. 55. Interactive video CTR Interaction Rate 10% 70% 8% 6% 4% 9.6% 2% 0% increase in site visits 1.6% © 2013 DG Inc. All rights reserved. Friday, 5 July 13 45
  56. 56. Global Ad Economy (Billions) 500 TV Online Mobile 375 26 156 250 5 27 125 17% 160 83% 0 35% 72 240 184 65% 2006 2011 2017 • Mobile = online & online = TV • Difference between online + TV is narrowing ZenithOptiMedia © 2013 DG Inc. All rights reserved. Friday, 5 July 13 46
  57. 57. Pixel perfect now planning 58% Video & TV together © 2013 DG Inc. All rights reserved. Friday, 5 July 13 47
  58. 58. Pixel perfect 2013 +20% marketers will join them © 2013 DG Inc. All rights reserved. Friday, 5 July 13 47
  59. 59. Ads viewed during TV shows are... 39% more effective when watched online Source: Nielsen © 2013 DG Inc. All rights reserved. Friday, 5 July 13 48
  60. 60. Ads viewed during TV shows are... 85% higher brand recall Source: Nielsen © 2013 DG Inc. All rights reserved. Friday, 5 July 13 48
  61. 61. Sales Lift Doubles x2 Multiscreen video vs pure TV spots Laurent Faracci, Reckitt Benckiser’s General Manager for Marketing Wall Street Journal © 2013 DG Inc. All rights reserved. Friday, 5 July 13 49
  62. 62. Fuse our thinking © 2013 DG Inc. All rights reserved. Friday, 5 July 13 50
  63. 63. Television Ordered on mobile Read reviews Saw product on TV Searched online Visited shop online touchpoints © 2013 DG Inc. All rights reserved. Friday, 5 July 13 51
  64. 64. Modern Family Viewing 88% use SmartPhone or Tablet whilst watching TV DAILY © 2013 DG Inc. All rights reserved. Friday, 5 July 13 52
  65. 65. Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad © 2013 DG Inc. All rights reserved. Friday, 5 July 13 13% 53
  66. 66. 25% Consumers go online after seeing TV ad © 2013 DG Inc. All rights reserved. Friday, 5 July 13 54
  67. 67. Second Screen 280M TV Apps downloaded in 2012 © 2013 DG Inc. All rights reserved. Friday, 5 July 13 55
  68. 68. Dual Screen new water-cooler © 2013 DG Inc. All rights reserved. Friday, 5 July 13 56
  69. 69. automatic ACR content recognition © 2013 DG Inc. All rights reserved. Friday, 5 July 13 57
  70. 70. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 58
  71. 71. BlueTooth 2-way Audio Comms Visual WiFi NFC ? © 2013 DG Inc. All rights reserved. Friday, 5 July 13 59
  72. 72. assumed audience measurement © 2013 DG Inc. All rights reserved. Friday, 5 July 13 60
  73. 73. assumed audience measurement © 2013 DG Inc. All rights reserved. Friday, 5 July 13 60
  74. 74. accurate ) )) audience measurement © 2013 DG Inc. All rights reserved. Friday, 5 July 13 €$£ 60
  75. 75. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 61
  76. 76. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 62
  77. 77. {weetabix} ...relevant messaging © 2013 DG Inc. All rights reserved. Friday, 5 July 13 63
  78. 78. World’s Apart Media separation of yesteryear TV © 2013 DG Inc. All rights reserved. Friday, 5 July 13 Online 64
  79. 79. Towards Convergence The present media reality Mobile TV Social Analytics The maturity of television and the quality of video assets © 2013 DG Inc. All rights reserved. Friday, 5 July 13 Online The dynamics of online and the plethora of data 65
  80. 80. And true convergence is the marriage © 2013 DG Inc. All rights reserved. Friday, 5 July 13 66
  81. 81. TV Spots meet Online Advertising © 2013 DG Inc. All rights reserved. Friday, 5 July 13
  82. 82. © 2013 DG Inc. All rights reserved. Friday, 5 July 13 68
  83. 83. Thanks. Your turn @tejrekhi © 2013 DG Inc. All rights reserved. Friday, 5 July 13

×