Dirk Singer
http://about.me/
dirktherabbit
Twitter - @dirktherabbit
thefiverrproject.tumblr.com

social photography and vi...
I like stats
(liesdamnedliesstatistics.com)

I’m a Rabbit

I take pictures with my phone
(London ambassador EyeEm)

three ...
what am I going to
talk about today?
• The evolution of the visual web,
what's the background to all this,
and where is th...
"With cameras as pervasive as they are,
there is no such thing really as professional
photographers, when everything is
pr...
2005

2013

everyone is a photographer?
The Chicago Sun-Times has fired its
photo department....and
introduced mandatory iPhone
photography training for
journalist...
smartphone adoption &
evolution +

the social media
revolution =

"the visual web"

let's talk about why this has happened
the rise of the smartphone
Most EU5 mobile phones are now
smartphones

Making a phone call is only the 5th most
popular ac...
Changing human
development

Our gateway to the
outside world

smartphones are...

The way we express
ourselves
the consequences of phones being our new 'canvass'
"The top end camera we think this will survive
- but the point and
shoot lower end model
will not survive in the
future"
K...
27,800 photos are uploaded to Instagram
every minute
208,000 photos are uploaded to Facebook
every minute - six billion pe...
• 20% of the photos taken every
day end up on Facebook
• In November 2011, 20% of
(Facebook) news feed stories
were photos...
Posts on Facebook that include an
album, picture or video increase
engagement by 180%, 120% and
100%

Retailers that use u...
5 - photo sharing is now photo broadcasting,
with its own social media

Photo-sharing

Story-telling and curation

Short f...
take

filter
(I use camera+ but
snapseed is free)

share

photo-sharing in its simplest form
photo-sharing platforms, 3 to consider
instagram
instagram
• Now owned by Facebook
• An A-List network, everyone should
have a presence
• A year ago 30 million users, now
...
instagram in Romania
eyeem
eyeem
• Part of the “Silicon Allee” tech scene
in Berlin
• iOS, Android and Windows Mobile
• Among the main photo networks...
flickr
flickr
• The original photo-sharing network
• Used to be a staple by brands
(create an account, host your
corporate pics),...
in Romania?
photo-sharing
networks now
have social
media
maturity.
They have:

so many social networks - how do I know they
will be ar...
Instagram has 150+
million active users.
BUT - critical mass
isn't the same as the
big number

a critical mass of users
#findingbeautyoutofshit

@brandonturner80

#powerlineporn

@chrysti

a distinct sub-culture and 'language'

#sneakycommute...
25+ million images uploaded on Instagram

or - just look at the selfie
the selfie in advertising
@brandonturner80

its own influencers
in Romania...
@cloclath

what should you do now?
Think your business
isn't visual? It almost
certainly is. Start with
people. Even better get other people to tell
your sto...
2 - use hash-tags to
provide prompts
• People are going to post anyway,
the first step to make sense of
what they are sayi...
3 - invite the superfans to your event
• Social photography, social video
now have their own influencers.
They are often n...
4 - build it into your
social media policy
• We all work with people - people
do stupid things sometimes. If
someone in a ...
finally - the barrier to entry doesn't have to be high and
complicated
My visual social
media blog - http://
www.8mpx.co.uk
!
Email me dirk@8mpx.co.uk

thank you for listening!
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Visual social media, social photography and video by Dirk Singer @ ICEEfest 2013

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Visual social media, social photography and video by Dirk Singer @ ICEEfest 2013

  1. 1. Dirk Singer http://about.me/ dirktherabbit Twitter - @dirktherabbit thefiverrproject.tumblr.com social photography and video How online communication is becoming visual @dirktherabbit #iceefest
  2. 2. I like stats (liesdamnedliesstatistics.com) I’m a Rabbit I take pictures with my phone (London ambassador EyeEm) three things about me more about visual social media - 8mpx.co.uk. On social media - @dirktherabbit
  3. 3. what am I going to talk about today? • The evolution of the visual web, what's the background to all this, and where is the evidence that all this is important • The visual social media universe • A look at a few social photo networks that should be on your radar • What should you do next?
  4. 4. "With cameras as pervasive as they are, there is no such thing really as professional photographers, when everything is professional photographers. Certainly there is varying levels of skill..." Marissa Meyer, Yahoo! (And Flickr / Tumblr) boss professional photographers RIP?
  5. 5. 2005 2013 everyone is a photographer?
  6. 6. The Chicago Sun-Times has fired its photo department....and introduced mandatory iPhone photography training for journalists so if Marissa Meyer is right, why not replace your photographers with iPhones?
  7. 7. smartphone adoption & evolution + the social media revolution = "the visual web" let's talk about why this has happened
  8. 8. the rise of the smartphone Most EU5 mobile phones are now smartphones Making a phone call is only the 5th most popular activity on a phone
  9. 9. Changing human development Our gateway to the outside world smartphones are... The way we express ourselves
  10. 10. the consequences of phones being our new 'canvass'
  11. 11. "The top end camera we think this will survive - but the point and shoot lower end model will not survive in the future" Keitaro So, Fujifilm Digital camera shipments out of Japan dropped 42% last year, with entry level cameras particularly hard hit 1 - the point and shoot camera: going the way of the (print) newspaper, VHS, LP.....
  12. 12. 27,800 photos are uploaded to Instagram every minute 208,000 photos are uploaded to Facebook every minute - six billion per month By comparison, Flickr has had eight billion photos during its whole lifespan Yahoo! has claimed that 880 billion photos will be taken in 2014 ! 2 - the photo explosion
  13. 13. • 20% of the photos taken every day end up on Facebook • In November 2011, 20% of (Facebook) news feed stories were photos, now its 50% http://is.gd/YjlyUN 3 - that now means online, we communicate through pictures
  14. 14. Posts on Facebook that include an album, picture or video increase engagement by 180%, 120% and 100% Retailers that use user-generated images from Instagram on their websites, see an increased conversion rate of 5%+ 4 - people respond to images over words
  15. 15. 5 - photo sharing is now photo broadcasting, with its own social media Photo-sharing Story-telling and curation Short form video / gifs Longer form video
  16. 16. take filter (I use camera+ but snapseed is free) share photo-sharing in its simplest form
  17. 17. photo-sharing platforms, 3 to consider
  18. 18. instagram
  19. 19. instagram • Now owned by Facebook • An A-List network, everyone should have a presence • A year ago 30 million users, now well over 100 million • Point, smartphone click, filter, upload, share • Elements of Facebook creeping in, but best thought of as a visual twitter (e.g. @ and #) • An active community and super-fans
  20. 20. instagram in Romania
  21. 21. eyeem
  22. 22. eyeem • Part of the “Silicon Allee” tech scene in Berlin • iOS, Android and Windows Mobile • Among the main photo networks, the biggest competitor to Instagram, but perhaps 1/25th of the size • Like German competitor Tadaa, sells itself on quality • Photos grouped into ‘albums’ • Very willing to work with brands • Potential to work with a network of 100 ambassadors (includes Bucharest), to organise photo-walks
  23. 23. flickr
  24. 24. flickr • The original photo-sharing network • Used to be a staple by brands (create an account, host your corporate pics), but now often overlooked • Revamped earlier this year as part of Yahoo! making image based content more of a priority (arguably Tumblr is part of the trend) • Has meet-ups, just like Instagram and EyeEm • Has groups, under any subject area imaginable • Like other IG-competitors, content is generally of a higher quality
  25. 25. in Romania?
  26. 26. photo-sharing networks now have social media maturity. They have: so many social networks - how do I know they will be around in a year?
  27. 27. Instagram has 150+ million active users. BUT - critical mass isn't the same as the big number a critical mass of users
  28. 28. #findingbeautyoutofshit @brandonturner80 #powerlineporn @chrysti a distinct sub-culture and 'language' #sneakycommutershot @linalemontree
  29. 29. 25+ million images uploaded on Instagram or - just look at the selfie
  30. 30. the selfie in advertising
  31. 31. @brandonturner80 its own influencers
  32. 32. in Romania...
  33. 33. @cloclath what should you do now?
  34. 34. Think your business isn't visual? It almost certainly is. Start with people. Even better get other people to tell your story for you 1 - tell your story
  35. 35. 2 - use hash-tags to provide prompts • People are going to post anyway, the first step to make sense of what they are saying and to channel the activity is the hash-tag • Twitter (+ Vine) and Instagram already use them • Publish on your marketing material and on pre event social media • Use it with physical prompts • Make it easy to remember and short • Use an album name for EyeEm
  36. 36. 3 - invite the superfans to your event • Social photography, social video now have their own influencers. They are often not one and the same as your A-list of bloggers • Find out who they are, start inviting them to events to take photos • Court them early. Right now, working with them will be low cost. That will change
  37. 37. 4 - build it into your social media policy • We all work with people - people do stupid things sometimes. If someone in a customer facing role acts in a strange or erratic way, chances are it will be captured on photo / video • The flip-side of that, have a sensible mobile photo policy when it comes to members of the public • A flat 'no' to taking and sharing photos is unrealistic and counterproductive - they are going to take photos anyway, why not channel it?
  38. 38. finally - the barrier to entry doesn't have to be high and complicated
  39. 39. My visual social media blog - http:// www.8mpx.co.uk ! Email me dirk@8mpx.co.uk thank you for listening!

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