PR in India by Sharif Rangnekar, ICCO Summit 2013

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The 2013 ICCO Summit presentation by Sharif Rangnekar, CEO of Integral PR (India). A brief overview of social media, traditional media and PR in India. Delivered on 11th October during the "Independent BRIC Leaders" panel moderated by Lord Chadlington.

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PR in India by Sharif Rangnekar, ICCO Summit 2013

  1. 1. 165+ million internet users 31% growth over March 2012 75% of users are less than 35 years old World’s 3rd largest online population 86% of users visit social networking sites 82+ million unique facebook users 33+ million subscribers on twitter 20+ million subscribers on linkedin Blogs are the fastest growing web categories with 48% growth Pinterest and Tumblr are the fastest growing networks with 589% and 130% growth 31.5 million viewers watched videos on Google sites (YouTube) 25% of the total time spent on internet is on facebook facebook and Google are available in 9 Indian languages; Twitter in 2 Only 13% internet penetration Sources: PTI; Social Samosa; Indiabiz News and Research Services; Newsreports
  2. 2. 86,754 registered publications 40,000+ published dailies Growing at 7.3% 592+ million viewers 178+ million listeners 825+ TV channels Growing at 12.5% 330+ radio stations Growing at 11% 373+ million readers

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