COMMUNITY MARKETING

®
The new organization
of Marketing & Communication
Create the “individual” relationship with people

One
to One
Be part of ...
« I AM MYTH »
« I AM NOT JUST A
NUMBER »
A community ?

A group, to which,
members with the
same values have
chosen to belong
freely
A complex and self
regulated system,
endowed with a
powerful collective
mind
WATER LILIES’
STRATEGY
Divide all the
audience into several
communities to cover
the whole market in
the end.
Community Marketing by Frederic Bedin, ICCO Summit 2013
Community Marketing by Frederic Bedin, ICCO Summit 2013
Community Marketing by Frederic Bedin, ICCO Summit 2013
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Community Marketing by Frederic Bedin, ICCO Summit 2013

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The 2013 ICCO Summit presentation by Frederic Bedin, CEO of Le Public Systeme Hopscotch. Delivered on 10th October 2013 during the "Identifying and Engaging Key Industry Influencers" panel

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  • CIVB, APERO VINTAGE
  • Community Marketing by Frederic Bedin, ICCO Summit 2013

    1. 1. COMMUNITY MARKETING ®
    2. 2. The new organization of Marketing & Communication Create the “individual” relationship with people One to One Be part of the “community” One to Few One to Many Street Marketing, Public Relations, social media, events, Internal, financial communication Develop the awareness or promote a simple message Advertising, sponsorship
    3. 3. « I AM MYTH »
    4. 4. « I AM NOT JUST A NUMBER »
    5. 5. A community ? A group, to which, members with the same values have chosen to belong freely
    6. 6. A complex and self regulated system, endowed with a powerful collective mind
    7. 7. WATER LILIES’ STRATEGY Divide all the audience into several communities to cover the whole market in the end.

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