51st ICCA Congress    WE101:    Strategic thinking: what international    associations are trying to achieve for    their ...
Session outline• Leaders from international associations outline    – Global strategies and objectives    – Competitive an...
Key issues facing Associations•   Global versus local markets•   Cross-fertilisation of participation in conferences•   At...
Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Di...
Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Di...
Points of consideration•   Terminology•   Strategic relationship•   Direction•   Attendee experience•   Economic considera...
Terminology• Association-”an organized body of  people”• Destination-”the place to which  someone or something is going”  ...
Strategic Relationship•   Translation of mission/strategy•   Business relationship•   Commonalities•   Futures•   Good ide...
Direction• American audience to meetings outside U.S.• People from outside U.S. to American  meetings• Types of associatio...
Attendee “experience”•   Relevance•   Value added benefits•   Education•   Awards•   Site visits•   Business meetings•   B...
Economic considerations•   Return on travel participation investment•   Global economy•   Cost•   Discount optionsInternat...
Impact of social media• Integrate all media• Measure results of media efforts• Generational audiencesInternational Congres...
Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Di...
at a Glance• More than 125,000         • 530 Standards in over  members globally            100 Countries• Nearly 150 coun...
External Forces• Globalization    – Growth is the only option• Digitalization    – Wikipedia and Unlimited Data    – New c...
How ASME is responding     1.   Strategic Focus     2.   Membership to Engagement     3.   Content: Creation & Curation   ...
Strategic Focus• Overarching Strategic Focus    – Energy – Workforce – Global• Helps determine:                           ...
From Membership to Engagement                           • Want’s to make a difference                                – Soc...
Content Creation & Curation• Focus on Content leads to                           Engage     – More Product                ...
Mission/Margin Models• Remove the Barrier to Access    – Traditional Membership Model                                     ...
Bringing together               creating and sharing Engineers,                               appropriate                 ...
Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Di...
ASAE: Who We Are                   Founded in 1920                   Based in Washington, DC                   22,000 m...
ASAE: What We Provide      LEARNING                                      KNOWLEDGE    COMMUNITY                           ...
ASAE: Our Members• 98% of members indicate they hold a  regularly scheduled Annual Meeting each  year• Median Attendance p...
ASAE: Our Members• 42% have members internationally    – Increase from 37% in 2001• 17% have offices outside the U.S.    –...
International Congress and Convention Association.Twitter: #ICCA12
ASAE: Global Goals• Content, Community, Careers• Credible Source of Products and Services• Globally-adept OrganizationInte...
ASAE: Content, Community, Careers•   International Conference•   Annual Meeting & Exposition•   KGAC•   International Sect...
ASAE: Credible Source• Market Analysis• Certificate Program in Association  Management• South Korea• China• EuropeInternat...
ASAE: Globally-Adept Organization•   Infrastructure•   Operations•   Internal Processes•   Diversity & InclusionInternatio...
Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Di...
International Congress and Convention Association.Twitter: #ICCA12
• 8,700 members / 130 chapters / 35 countries• Business owners doing at least US$1M in annual revenue• Globally-diverse Bo...
EO’s Vision – To Build the World’s Most Influential Community of  International Congress and Convention Association Entrep...
EO’s Strategies for Globalization    Presence                                 InclusionInternational Congress and Conventi...
Presence• Government relationships• A seat at the table atworld entrepreneurshipgatherings• Widen global footprint ofchapt...
Inclusion• Integrating diverse feedbackat all leadership levels• Building a more diverseleadership pipeline• Allowing for ...
Global Value• Harvest and leverageour current assets• Create new Globalresources• Decentralize andoutsource• Grow all our ...
EO Events Today• Foster relationshipsacross borders• Globaldestinations, local flavor• Lots of bondingopportunities (Tribe...
International Congress and Convention Association.Twitter: #ICCA12
Discussion and Q & APanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Globa...
51st ICCA Congress    Thank you!International Congress and Convention Association.                                        ...
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY...
Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY...
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Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Strategic Thinking: What International Association Are Trying To Achieve For Their Members And Delegates #ICCA12 WEDNESDAY 24/10/2012

  1. 1. 51st ICCA Congress WE101: Strategic thinking: what international associations are trying to achieve for their members and delegates Wednesday 24 October 2012International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. Session outline• Leaders from international associations outline – Global strategies and objectives – Competitive and general business pressures – How meetings fit into their plans• Understanding the business rationales behind association meetings will help ICCA members – To be far more successful in winning bids – Offering relevant solutions to their association clients• Associations are adjusting their strategies – To changing business environments – Their meetings are evolving in turn – So meeting professionals must keep up with these changesInternational Congress and Convention Association.Twitter: #ICCA12
  3. 3. Key issues facing Associations• Global versus local markets• Cross-fertilisation of participation in conferences• Attendee experience & expectations• From membership to member engagement• Diversity & culture in members and boards• Tribes• Impact of social media• Digitalisation of content• Partnership models for associationsInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  5. 5. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  6. 6. Points of consideration• Terminology• Strategic relationship• Direction• Attendee experience• Economic considerations• Impact of social mediaInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. Terminology• Association-”an organized body of people”• Destination-”the place to which someone or something is going” and “an ultimate goal or purpose”• Source-American Heritage DictionaryInternational Congress and Convention Association.Twitter: #ICCA12
  8. 8. Strategic Relationship• Translation of mission/strategy• Business relationship• Commonalities• Futures• Good ideas come from everywhere• Long term relationship globally/locally• Type of eventInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. Direction• American audience to meetings outside U.S.• People from outside U.S. to American meetings• Types of association- trade or profession• Maturity of industry• Generational audiences• Objective benefits for all target audiencesInternational Congress and Convention Association.Twitter: #ICCA12
  10. 10. Attendee “experience”• Relevance• Value added benefits• Education• Awards• Site visits• Business meetings• Board meetingInternational Congress and Convention Association.Twitter: #ICCA12
  11. 11. Economic considerations• Return on travel participation investment• Global economy• Cost• Discount optionsInternational Congress and Convention Association.Twitter: #ICCA12
  12. 12. Impact of social media• Integrate all media• Measure results of media efforts• Generational audiencesInternational Congress and Convention Association.Twitter: #ICCA12
  13. 13. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  14. 14. at a Glance• More than 125,000 • 530 Standards in over members globally 100 Countries• Nearly 150 countries • Conformity Assessment, Certification & Training• Headquarters in New York Portfolio – offices in • Extensive Conference Brussels, Beijing, New line up that produces Dehli, Atlanta, Houston, Proceedings, Journals, Washington D.C. and ASME Press e-booksInternational Congress and Convention Association.Twitter: #ICCA12
  15. 15. External Forces• Globalization – Growth is the only option• Digitalization – Wikipedia and Unlimited Data – New competition: Linked in, Facebook, etc.• Association Models – The Traditional Association Business Model is outdatedInternational Congress and Convention Association.Twitter: #ICCA12
  16. 16. How ASME is responding 1. Strategic Focus 2. Membership to Engagement 3. Content: Creation & Curation 4. Mission/Margin Models 5. Engineering for Change Turning Global Trends into Opportunities…International Congress and Convention Association.Twitter: #ICCA12
  17. 17. Strategic Focus• Overarching Strategic Focus – Energy – Workforce – Global• Helps determine: The – Markets Highest – Priorities Common• Shifts .ORG from Denominator – Responsive to Deliberate• Extends Relationships and ImpactInternational Congress and Convention Association.Twitter: #ICCA12
  18. 18. From Membership to Engagement • Want’s to make a difference – Social Entrepreneur • Active and participatingNew Model – not passive recipients • Brings Value to Others and to the Organization – more than a customer • Web-Centric Model – beyond “membership”International Congress and Convention Association.Twitter: #ICCA12
  19. 19. Content Creation & Curation• Focus on Content leads to Engage – More Product Create – Longer product chains – Extended Value Add Curate• Content Curation Value – Engages beyond members – Updates Traditional Peer Review – Open-source Contribution and Collaboration International Congress and Convention Association . Twitter: #ICCA12
  20. 20. Mission/Margin Models• Remove the Barrier to Access – Traditional Membership Model Mission• Leverage IP and Brand – Centralized Control – Extensive Licensing Margin• Compete or Complete – New partnership models A Balanced ApproachInternational Congress and Convention Association.Twitter: #ICCA12
  21. 21. Bringing together creating and sharing Engineers, appropriate Community solutions Scientists, NGOs and Collaboration www.engineeringforchange.org communities + Content Change Addressing inequities in communities around the globeFounding Organizations 21
  22. 22. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  23. 23. ASAE: Who We Are Founded in 1920 Based in Washington, DC 22,000 members 11,000 organizations United States and 50 countriesInternational Congress and Convention Association.Twitter: #ICCA12
  24. 24. ASAE: What We Provide LEARNING KNOWLEDGE COMMUNITY ADVOCACYInternational Congress and Convention Association.Twitter: #ICCA12
  25. 25. ASAE: Our Members• 98% of members indicate they hold a regularly scheduled Annual Meeting each year• Median Attendance per meeting is 1,175• Median Room Nights per meeting is 1,711• Members book nearly 14,000,000 room nights annually for just their annual meetings aloneInternational Congress and Convention Association.Twitter: #ICCA12
  26. 26. ASAE: Our Members• 42% have members internationally – Increase from 37% in 2001• 17% have offices outside the U.S. – Increase from 5% in 2001• 27% have international Board members• 35% have international components• 47% have meetings outside the US – Increase from 13% in 2001International Congress and Convention Association.Twitter: #ICCA12
  27. 27. International Congress and Convention Association.Twitter: #ICCA12
  28. 28. ASAE: Global Goals• Content, Community, Careers• Credible Source of Products and Services• Globally-adept OrganizationInternational Congress and Convention Association.Twitter: #ICCA12
  29. 29. ASAE: Content, Community, Careers• International Conference• Annual Meeting & Exposition• KGAC• International Section Council• EditorialInternational Congress and Convention Association.Twitter: #ICCA12
  30. 30. ASAE: Credible Source• Market Analysis• Certificate Program in Association Management• South Korea• China• EuropeInternational Congress and Convention Association.Twitter: #ICCA12
  31. 31. ASAE: Globally-Adept Organization• Infrastructure• Operations• Internal Processes• Diversity & InclusionInternational Congress and Convention Association.Twitter: #ICCA12
  32. 32. Strategic Thinking: Int’l Assoc’sPanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  33. 33. International Congress and Convention Association.Twitter: #ICCA12
  34. 34. • 8,700 members / 130 chapters / 35 countries• Business owners doing at least US$1M in annual revenue• Globally-diverse Board, Chairman from Saudi Arabia• Aggressive plan for chapter launches• Globalization Task Team, creating new initiatives to “advanceEO’s global journey”• 25th Anniversary event last month in Istanbul, TurkeyInternational Congress and Convention Association.Twitter: #ICCA12
  35. 35. EO’s Vision – To Build the World’s Most Influential Community of International Congress and Convention Association Entrepreneurs . Twitter: #ICCA12
  36. 36. EO’s Strategies for Globalization Presence InclusionInternational Congress and Convention Association Global Value.Twitter: #ICCA12
  37. 37. Presence• Government relationships• A seat at the table atworld entrepreneurshipgatherings• Widen global footprint ofchaptersInternational Congress and Convention Association.Twitter: #ICCA12
  38. 38. Inclusion• Integrating diverse feedbackat all leadership levels• Building a more diverseleadership pipeline• Allowing for cultural nuancesin our selection processInternational Congress and Convention Association.Twitter: #ICCA12
  39. 39. Global Value• Harvest and leverageour current assets• Create new Globalresources• Decentralize andoutsource• Grow all our members into more Global citizensInternational Congress and Convention Association.Twitter: #ICCA12
  40. 40. EO Events Today• Foster relationshipsacross borders• Globaldestinations, local flavor• Lots of bondingopportunities (Tribes) “Once-in-a-lifetime” is mandatory!International Congress and Convention Association.Twitter: #ICCA12
  41. 41. International Congress and Convention Association.Twitter: #ICCA12
  42. 42. Discussion and Q & APanel:• Dick Blatt, President, Planar World Consulting, USA• Michael Michaud, Managing Director, Global Alliances, American Society of Mechanical Engineers, U.S.A.• Jakub Konysz, Senior Manager of International Development from ASAE The Centre for Association Leadership, U.S.A.• Miranda Barrett, Vice President, Membership Development, Entrepreneurs Organization (EO), U.S.AModerator:• Jurriaen Sleijster, Executive Vice President, MCI, SwitzerlandInternational Congress and Convention Association.Twitter: #ICCA12
  43. 43. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12

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