www.pwc.com/se                Goodbye Nation State –                  Hello Super City?ICCAConference2012San Juan,Puerto R...
Issues to reflect upon for thefuture...  Are we uploading or down loading the meeting industry?  Do we lead in the new i...
Meeting Industry Focus – reed or blue ocean…Focus on Meeting  Participants   IndustrysFocus on Meeting    Industry        ...
New maps – New perspectives…PwC
Figure 1: Global Distribution of Population  Source: The Rise of the Mega-Region Richard  Florida, Tim Gulden & Charlotta ...
Figure 2: Global distribution of EconomicActivity (LRP)  Source: The Rise of the Mega-Region Richard  Florida, Tim Gulden ...
PwC
Figure 3: Global distribution of patent activity  Source: The Rise of the Mega-Region Richard  Florida, Tim Gulden & Charl...
Figure 4: Global distribution of star scientists(highly cited science authors)  Source: The Rise of the Mega-Region Richar...
PwC
PwC
PwC
PwC
It is all about cities….or….  “There is no question that cities are the engines ofeconomic growth and centres of dynamic s...
PwC
• Urbanization or Rurbanization - urban meets rural• From mega to meta - bigger and bigger… sprawl and  density...• Greene...
PwC - Thought Leadership – Cities and Regions
How do they rank overall                                                    23-Stockholm                                  ...
Indicator Rankings           Indicator            Best performing  Intellectual capital and                               ...
BIG is beautiful… MEGA EVENTS!!!PwC
Mega events providing an impetus for accelerateddevelopment & transformation                                       “We wil...
Formula 1’s First Night Race in SingaporeSince the inaugural night race in 2008… Injected S$600 million into the economy T...
World Cup 2010 in South Africa                                   Awareness of         RenewedGrowing interest in FDI in   ...
London Olympics 2012     £16.5 billion contribution to UK     GDP spread over 12 years    Construction   Tourism   Games-r...
Manchester investing £100m to boost sporting credentials Named as the world’s “Best Sports City” by sports industry expert...
Global trends impacting the meetingindustryPwC
Mega – mega, terra or giga trends…• Uncertainty – the new normal  Disruptive futures…• Globalization and localization  G...
Local competition or global collaboration…                   Collaboration   Local           •Glocalization             Gl...
Competition… of: People – citizens, visitors, talented entrepreneurs Money – consumers, investment and venture capital ...
Come to us…                    Top 10 cities where                    meetings take place 200 180 160                     ...
Will we olso see more of this in the future?                                               31
Are we going to be seeing this built?                                        32
PwC
Visionsförverkligande – storstäder och dessomgivningar5. Mer Beröring genom spännande intryck & upplevelser (Eskapism) Sli...
PwC
Generation I• Individualistic• Informal• Interactive• Informed• Innovative  Intellectual               capital (IC) PwC  ...
Different ways of reaching the creative meeting   participants           Highly                           differentiated  ...
Meetings Technology Trends to Watch out for...   3D Technology,´Hologram and real                                       ...
We are virtually here…                         juni 2012PwC                             41
APPSolutely…CO2 calcylator                 Event & destinations      IPS                        apps              Indoor  ...
PwC
juni 2012       44
Society Development linked to BusinessDevelopment - step by step and parallell…Type of Society      Most Important AssetsH...
The ”emerging markets” in the  Experience SocietyMarket             Driving forceAdventure          Experience societyFell...
Lower service, higher cost, but greatervalue…
Lower service, higher cost, but greatervalue…                                               You                           ...
IC is more than a good                     idea or metaphor… it is IC is a powerful     a new reality linked to economic d...
PwC   50
Intellectual Capital factors                                                                                 Relational Ca...
PwC   52
Emerging Wave of 6th GenerationVI                                                                                    Futur...
A new landscape - Emerging IndustriesPwC
Emerging Industries…and ServiceInnovation…
From traditional industries to...                                                                 Banking &               ...
Industry Clusters ...                                                                     Banking &                       ...
To “Issue Based Industries”                                                                       Banking &               ...
To “Issue Based Industries”                                                                       Banking &               ...
New industry configurationsIdentified based on financial transactions between firms                                       ...
Key emerging industries (KEI)Employment, turnover and value added                                          Value added (EU...
New emerging industries -list of industries identified -including enabling industries...       Business and Management   ...
New emerging industries -list of industries identified -including enabling industries...       Business and Management   ...
The meeting industry has significant contribution      to national economies    USA:                                      ...
Time for next level of innovation…PwC
Meetings are becoming   smaller, shorter, morefrequent, greener and more        high tech…
Shaping thefuture ofTravel andMeetingIndustry bytradition…How manyseeds arethere in anapple?              67PwC
Shaping thefuture oftravel andmeetingIndustry byinnovation...How manyapples arethere in anseed…                68PwC
Meeting Industry Focus – reed or blue ocean…    Meeting  Participants   IndustryFocus on Meeting    Industry              ...
Industry development in the knowledgeeconomy…      Value                               Knowledge economy                  ...
Industry scenarios                                    Long-term Focus on                                     Future Innova...
Return on investment – From out InternalOutput to Society Impact...                                Impact -               ...
What is a meeting - Value proposition?                           A conversation                          and exchange of  ...
What is Business travel is – Valueproposition                                  New                               Experienc...
A Business Conference is – Valueproposition and business model?                    Relationship                       plac...
From Triple to Penta helix – X sectorcollaboration PwC
From Triple to Penta helix – X sectorcollaboration                     AMC      DMC             CC             CVB        ...
Opportunity space for                                                           Mobilitynext step…                        ...
Opportunity space for                                                           Mobilitynext step…                        ...
The “New Capitalism…” - a holistic approach onstrategic resources …PwC                                              80
Holistic approach needed for long-termsustainable meeting                  VISION                                         ...
What will meeting industry get paid for in  the future…Value based   Price   modelCost based              Functional   Ski...
Issues to reflect upon for thefuture...  Are we uploading or down loading the meeting industry?  Do we lead in the new i...
Finally...  Higher density of experience,   knowledge, innovation and solid   relationships – for higher value!  Lower f...
The Beginning...PwC
Goodbte Nation State - Hello Super City? #ICCA12 WEDNESDAY 24/10/2012
Goodbte Nation State - Hello Super City? #ICCA12 WEDNESDAY 24/10/2012
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Goodbte Nation State - Hello Super City? #ICCA12 WEDNESDAY 24/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Goodbte Nation State - Hello Super City? #ICCA12 WEDNESDAY 24/10/2012

  1. 1. www.pwc.com/se Goodbye Nation State – Hello Super City?ICCAConference2012San Juan,Puerto Rico____________ Jan Sturesson, Partner Global Leader Government and Public Services
  2. 2. Issues to reflect upon for thefuture...  Are we uploading or down loading the meeting industry?  Do we lead in the new interfaces and in-between spaces - x industry and setting the future agenda?  Are we creating or consuming a legacy?  Are we measuring input/output or outcome/impact for the meetings industry?  What is the opportunity cost of not having good meetings?  Do we think “out-sourc” or “in-sourc” in our industry?  What does high tech silver potentials (65+) means for the meeting industry in the future?PwC 2
  3. 3. Meeting Industry Focus – reed or blue ocean…Focus on Meeting Participants IndustrysFocus on Meeting Industry Meeting Participants Hosting Cities Cities Economic Economic Growth Growth PwC 3
  4. 4. New maps – New perspectives…PwC
  5. 5. Figure 1: Global Distribution of Population Source: The Rise of the Mega-Region Richard Florida, Tim Gulden & Charlotta Mellander
  6. 6. Figure 2: Global distribution of EconomicActivity (LRP) Source: The Rise of the Mega-Region Richard Florida, Tim Gulden & Charlotta Mellander
  7. 7. PwC
  8. 8. Figure 3: Global distribution of patent activity Source: The Rise of the Mega-Region Richard Florida, Tim Gulden & Charlotta Mellander
  9. 9. Figure 4: Global distribution of star scientists(highly cited science authors) Source: The Rise of the Mega-Region Richard Florida, Tim Gulden & Charlotta Mellander
  10. 10. PwC
  11. 11. PwC
  12. 12. PwC
  13. 13. PwC
  14. 14. It is all about cities….or…. “There is no question that cities are the engines ofeconomic growth and centres of dynamic social and cultural activities and development, although thereexist some contrary messages like the future lies in a living country side….” John Naisbitt Author and Futurist, USA
  15. 15. PwC
  16. 16. • Urbanization or Rurbanization - urban meets rural• From mega to meta - bigger and bigger… sprawl and density...• Greener – “a city in a garden”... (Singapore)• Without cars...• Integration - working, playing, shopping, living..• Smarter – applying new technologies• Building a “collaboratory” for growth and innovationPwC
  17. 17. PwC - Thought Leadership – Cities and Regions
  18. 18. How do they rank overall 23-Stockholm 21-London 5-Moscow 14-Berlin 25-Toronto 19-Paris 20-Chicago24-San Francisco 26-New York 4-Istanbul 10-Beijing 11-Seoul 12-Madrid 15-Los Angeles 16-Houston 8-Shanghai 13-Tokyo 9-Abu Dhabi 7-Mexico City 17-Hong Kong 1-Mumbai 18-Singapore 3-São Paulo 2-Johannesburg 6-Santiago 22-Sydney High Medium Low PwC Cities of Opportunity - What makes the difference? 18
  19. 19. Indicator Rankings Indicator Best performing Intellectual capital and Stockholm innovation Technology readiness New York Transportation and Paris infrastructure Demographics and livability Stockholm Economic Clout London Cost Houston Lifestyle Assets New York Health, safety and security Stockholm Ease of doing business Hong Kong Sustainability BerlinPwC 19
  20. 20. BIG is beautiful… MEGA EVENTS!!!PwC
  21. 21. Mega events providing an impetus for accelerateddevelopment & transformation “We will make close to 40 years’ worth of investments during a 5-year period” Eduardo Paes, Mayor of Rio de Janeiro Bus rapid transit Port zone revitalisation Urban regeneration of Brazil’s shanty towns (‘favelas’) “The Universiade will compress an entire decade of development into a few years for the city of Kazan and the wider region” Vladimir Leonov, Executive Directorate Chief for Kazan 2013 New road, rail & telecommunications infrastructure High-speed rail link from Kazan to Moscow, which is 450 miles away “It’s clear that hosting the Games is already leading to major economic, environmental, and social transformation...” Dmitry Chernyshenko, CEO & President of Sochi Organizing Committee
  22. 22. Formula 1’s First Night Race in SingaporeSince the inaugural night race in 2008… Injected S$600 million into the economy Tourism receipts amounted to more than S$260 million in the first two races alone Over 150,000 international visitors 195 million ‘live’ television viewers worldwide tuned in during the races Puts Singapore in the world’s spotlight for several years Enhances Singapore’s image as a place to both work and play in International recognition as a city of excellence
  23. 23. World Cup 2010 in South Africa Awareness of RenewedGrowing interest in FDI in South Africa as sense ofSouth Africa since winning the a leisure national pridebid destination increased by 9% ConsumerOver 300,000 tourists confidenceduring the World Generated R3.64 billion at its highestCup…with 90% wanting worth of tourist spending in two yearsto visit South AfricaagainImprovedperceptions regardingsafety and security andas a value-for-moneydestinationLed to the developmentof South Africa’s firsthigh speed rail link,the Gautrain
  24. 24. London Olympics 2012 £16.5 billion contribution to UK GDP spread over 12 years Construction Tourism Games-related expenditure 6% 12% 82% 354,000 years of employment Increase host country’s Tourism residents’ happiness – 16% temporary feel good factor,Net increase in tourist national pride, etc ->visits of 10.8 million increases in consumerbetween 2005 and 2017 confidence and spending Construct ion 84% Generate a £2 billion Better health, fewer lost contribution to GDP & working days, lower NHS support over 61,000 Provision of 3,850 new costs, reduced costs of crime additional years of affordable homes as a = £50 to £130 million per employment physical legacy annum London will receive majority of these benefits… but all of the UK’s nations and regions gain 41,000 years of employment supported outside the capital Source of information: Oxford Economics (2012) “The Economic Impact of the London 2012 Olympic & Paralympic Games”
  25. 25. Manchester investing £100m to boost sporting credentials Named as the world’s “Best Sports City” by sports industry experts Singled out as the destination that generated the “Best Legacy” from its sports events Now MCFC (Manchester City Football Club) is investing in a £100m state-of-the-art training complex • World-leading institute of sports science & medicine • 17 football pitches • 7,000 capacity stadium • Youth academy with classrooms & accommodation • Sixth-form college & leisure centre
  26. 26. Global trends impacting the meetingindustryPwC
  27. 27. Mega – mega, terra or giga trends…• Uncertainty – the new normal  Disruptive futures…• Globalization and localization  Glocalisation• Competition & Collaboration  Co-opetition• Urbanization 2.0  Mega cities Rurbanization…?• Sustainability and Climate change  need for holistic approach• Hi-tech (www) & Hi-touch (experience)• Mobility & Connectivity• Individualization• Transparency• Migration• Demographic changes - ageing
  28. 28. Local competition or global collaboration… Collaboration Local •Glocalization Global Approach • Co-opetition approach CompetitionPwC 28
  29. 29. Competition… of: People – citizens, visitors, talented entrepreneurs Money – consumers, investment and venture capital Companies – creating jobs for people, adding value to city brand Meetings events and exhibitions – in the areas of sport, politics and business and... Attention – who recognize us... Engagement – participation Creating a corporate identity and city brand that burns adding to future dreams and exiting stories, feelings emotions and great atmosphere...PwC
  30. 30. Come to us… Top 10 cities where meetings take place 200 180 160 Vienna 140 Barcelona Paris 120 Berlin 100 Singapore Madrid 80 Istanbul 60 Lisbon Amsterdam 40 Sydney 20 - 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: ICCA Statistics Report 2001-2010PwC 30
  31. 31. Will we olso see more of this in the future? 31
  32. 32. Are we going to be seeing this built? 32
  33. 33. PwC
  34. 34. Visionsförverkligande – storstäder och dessomgivningar5. Mer Beröring genom spännande intryck & upplevelser (Eskapism) Slide 36 PwC Seminarium Region Skåne 2009 01 22 Jan Sturesson
  35. 35. PwC
  36. 36. Generation I• Individualistic• Informal• Interactive• Informed• Innovative  Intellectual capital (IC) PwC 38
  37. 37. Different ways of reaching the creative meeting participants Highly differentiated Mass Personalisation customisationMass market Customer- approach centric approach Standardisation Segmentation Less differentiated Where should the future of meetings industry be?
  38. 38. Meetings Technology Trends to Watch out for... 3D Technology,´Hologram and real  Near Field Communication (NFC) virtuality!! There is no such thing as a “virtual beer..” providing streamlined connectivity & services for events...enabling communication between Increasing number of free or low-cost apps for devices when they touch events & trade shows  Use of social publishing tools (e.g. Significant adoption of mobile technology for YouTube) to promote & manage meetings & events...Allowing for real-time distribution of to engage attendees conference information, better attendee analytics, lower-cost survey/polling options, enhanced  Use of social gaming tools to engage face- attendee experiences etc to-face & virtual event attendees Proliferation of DIY mobile event apps  iPads & tablets providing a new medium for accessing data at events HTML5 becoming the standard for many event mobile applications  Free, easy to access Wi-Fi increasingly expected by meeting planners Cheaper, faster & more capable conference recording & distribution  Use of IPS “Indoor Positioning Systems” to assist way-finding & navigation Rise of hybrid meetings – extending the reach in events & trade shows (Spot Me as app) & broadening the impact of face-to-face events...Combines both face-to-face & virtual experience for local & remote attendees Meetings provide a vastly richer, more targeted, and more focused learning experience than any virtual meeting. Source: Corbin Ball Associates, ”12+ Meetings Technology Trends to Watch for ”, ICCA Intelligence, Vol 36
  39. 39. We are virtually here… juni 2012PwC 41
  40. 40. APPSolutely…CO2 calcylator Event & destinations IPS apps Indoor Positioning System 42
  41. 41. PwC
  42. 42. juni 2012 44
  43. 43. Society Development linked to BusinessDevelopment - step by step and parallell…Type of Society Most Important AssetsHunter Wild animalsAgriculture Animals, fishes, land…Industrial Steel and iron … oil….Information DataKnowledge Creativity & innovationExperience Visions & dreamsParticipating Engagement & time Inspiration from Dream Society, Rolf Jensen
  44. 44. The ”emerging markets” in the Experience SocietyMarket Driving forceAdventure Experience societyFellowship Tiredness of individualism…Care The aging populationWho am I Identity / youth culturePeace of mind Meaning, context, wellbeing and happinessConvictions Stories & transparency Inspiration from Dream Society, Rolf Jensen
  45. 45. Lower service, higher cost, but greatervalue…
  46. 46. Lower service, higher cost, but greatervalue… You Hand mill
  47. 47. IC is more than a good idea or metaphor… it is IC is a powerful a new reality linked to economic driver innovation… globally and arebeing developed in the meeting industry… PwC 49
  48. 48. PwC 50
  49. 49. Intellectual Capital factors Relational Capital  Customer Relationships  Supplier Relationships  Public Relationships  Investor Relationships  Relationships to Co- operation Partners Human Capital  Professional Competence  Social Competence Individuals  Employee Motivation  Leadership Ability Structural Capital  Internal Co-operation and Knowledge Transfer  Management Instruments  IT and Explicit Knowledge Organisations  Product Innovation  Process Optimisation and Innovation  Corporate Culture Intelligence Capital  Creative Social Renewal  Social Intelligence  Culture of Openness  Visionary Leadership Society  Cohesive Society  Self-Governance  Connectivity & Digitalisation  Experimentation & LearningAdapted from Fraunhofer IPK, Berlin 2011PwC
  50. 50. PwC 52
  51. 51. Emerging Wave of 6th GenerationVI Future as the AssetV Knowledge as the Asset A Customer as the AssetIV B Enterprise as the AssetIII Project as the AssetII Technology as the AssetI Adapted from Charles Handy’s Sigmoid Curve with Leif Edvinsson PwC
  52. 52. A new landscape - Emerging IndustriesPwC
  53. 53. Emerging Industries…and ServiceInnovation…
  54. 54. From traditional industries to... Banking & Transportation capital & logistics market Asset Communications Management Financial Entertainment services & media Insurance Technology Government / public Retail & services consumer Pharmaceutica Hospitality Cluster ls & life sciences & leisure Forest, Healthcare paper & packaging Energy, Chemicals utilities & mining Aerospace & defence Automotive Engineering & Metals Construction Industrial manufacturing Slide 56
  55. 55. Industry Clusters ... Banking & Transportation capital ICT & logistics market Asset Financial Management Communications Services Cluster Cluster Financial Entertainment services & media Insurance Technology Government / public Retail & services consumer Pharmaceutica Cluster ls & lifeTourism Hospitality & leisure sciencesCluster Forest, Healthcare Biocluster paper & packaging Energy, Chemicals utilities & mining Aerospace & defence Automotive Engineering & Metals Construction Industrial manufacturing Aerospace & Defence Cluster October 2011 Slide 57
  56. 56. To “Issue Based Industries” Banking & Transportation capital ICT & logistics market Asset Financial Management Communications Services Cluster Cluster Financial Entertainment Creative services & media Industries Insurance Technology Agri, food Wellbeing Government & and / public Retail & services consumer Water welfare Pharmaceutica Cluster ls & lifeTourism Hospitality & leisure sciencesCluster Forest, Healthcare Biocluster paper & packaging Eco Mobility Energy, Industries Industry Chemicals utilities & mining Aerospace & defence Automotive Engineering & Metals Construction Industrial manufacturing Aerospace & Defence Cluster October 2011 Slide 58
  57. 57. To “Issue Based Industries” Banking & Transportation capital ICT & logistics market Asset Financial Management Communications Services Cluster Cluster Financial Entertainment Creative services & media Industries Insurance Technology Agri, food Wellbeing Government & and / public Retail & services consumer Water welfare Meeting Cluster Pharmaceutica ls & lifeTourism Hospitality & leisure Industry sciencesCluster Forest, Healthcare Biocluster paper & packaging Eco Mobility Energy, Industries Industry Chemicals utilities & mining Aerospace & defence Automotive Engineering & Metals Construction Industrial manufacturing Aerospace & Defence Cluster October 2011 Slide 59
  58. 58. New industry configurationsIdentified based on financial transactions between firms Transport Construction Recovery & Recycling Energy Maritime Civil Engineering Manufacturing Eco New industries Materials Publishing Business Services R&D in Biotechnology Creative ICT & Mobile Services industries MediaPwC
  59. 59. Key emerging industries (KEI)Employment, turnover and value added Value added (EUR million) Turnover (EUR million) 5 000 Mobility 4 500 500 1,000 1,500 4 000 Construction 3 500 ICT & Mobile Services Food 3 000 Eco industries 2 500 Experience Maritime Industries* 2 000 New Creative industries Materials Personalised 1 500 Medicine* Management & Business Source: Eurostat (2009) services 1 000 Finance* * The figures significantly underestimate the sizes of these industries due to partial data availability 500 5 10 15 20 25 30 35 Employment (millions)What are today’s mega-trends in industrial transformation and how to spot them 19 April 2012PwC 61
  60. 60. New emerging industries -list of industries identified -including enabling industries...  Business and Management  Agri, Food & Water Services  ICT & Mobile Services  Construction  Maritime  Creative industries  Eco industries Mobility  Experience industries  New Materials  Finance  Personalised MedicinePwC 62
  61. 61. New emerging industries -list of industries identified -including enabling industries...  Business and Management  Agri, Food & Water Services  ICT & Mobile Services  Construction  Maritime  Creative industries  Eco industries Mobility  Experience industries  New Materials  Finance  Personalised MedicinePwC 63
  62. 62. The meeting industry has significant contribution to national economies USA: Canada: 1.79 1.7 671,000 583,500 million million meetings jobs meetings jobs $263 $32.2 205 70.2 billion billion million $907 million $71.7 direct direct participants billion participants billion spending spending total total industry industry output output PwC (2011) ”The Economic Significance of Meetings to the Maritz Research Canada (2008) ”The Economic US Economy” Contribution of Meetingss Activity in Canada”• Other ongoing impact studies: UK, Denmark, Brazil• A National Business Events Strategy for Australia 2020 is also being prepared to address concerns about challenges and changes impacting Australia’s performance as a business events destination
  63. 63. Time for next level of innovation…PwC
  64. 64. Meetings are becoming smaller, shorter, morefrequent, greener and more high tech…
  65. 65. Shaping thefuture ofTravel andMeetingIndustry bytradition…How manyseeds arethere in anapple? 67PwC
  66. 66. Shaping thefuture oftravel andmeetingIndustry byinnovation...How manyapples arethere in anseed… 68PwC
  67. 67. Meeting Industry Focus – reed or blue ocean… Meeting Participants IndustryFocus on Meeting Industry Meeting Participants Hosting Cities Cities Economic Economic Growth Growth PwC 69
  68. 68. Industry development in the knowledgeeconomy… Value Knowledge economy Exponential increase of value and growth! What will make the difference? Traditional economy Decreasing value and revenues … Time Meeting ”The knowledge economy stipulates an increasing and growing, not decreasing, return on investment – the multiplication factor…”PwC Brian Arthur (Santa Fe Institute), Paul Romer (Stanford) & Leif Edvinsson (Lunds Universitet & Hong Kong Polytechnic)
  69. 69. Industry scenarios Long-term Focus on Future Innovation VALUE • Focus on impact of local and global growth • Impact on hosting city • Focus on meeting and past • Focus on meeting industry meeting outcome/impact for other industries as well • In-sourcing • Meeting as a part of the innovation system Meeting- Cross Industry Industry Collaboration Focus Focus • Input, cost estimates, • Collaboration with external investments stakeholders – facilitating a good meeting • Internal industry cooperation • C B – strategic coordination for all activities • Outsourcing Short-term – Focus on Logistics and 71PwC COST
  70. 70. Return on investment – From out InternalOutput to Society Impact... Impact - Business, industry and societal growth in financial and non- financial terms Outcome – New ideas and Input solutions, formation of relationships & networks Output – Meeting engaging participants, organisers & second- tier stakeholdersReturn / Output Input –Outcome Time, money, energy, effort ImpactPwC
  71. 71. What is a meeting - Value proposition? A conversation and exchange of A human ideas? interface and A political space for activity? innovationsA knowledge- Functions Time for upand wisdom and down accelerator loading? A generator of Relationships visions and building dream?PwC 73
  72. 72. What is Business travel is – Valueproposition New Experiences? Relaxing and A cost or an resting - eating and investment creating drinking? value? Just working & Effective use of time or? preparing? Functions Trust & relationship Incentives? building? Revenues and profit creation process?PwC
  73. 73. A Business Conference is – Valueproposition and business model? Relationship place Knowledge Meeting place place Functions Innovations Business Place place Social intelligence placePwC 75
  74. 74. From Triple to Penta helix – X sectorcollaboration PwC
  75. 75. From Triple to Penta helix – X sectorcollaboration AMC DMC CC CVB PCO PwC
  76. 76. Opportunity space for Mobilitynext step… Food Transport Aviation Automotive Tourism ICT… Private sector Leaders Universities Mobilising Academia Cities change Future of Research Meeting institutions Industry for the in-between spaces Targeting Not-for- Entrepre- Engagement profit nors issues & support A strategic approach for connecting stakeholders for smart and better meetings for sustainable growthPwC
  77. 77. Opportunity space for Mobilitynext step… Food Transport Aviation Automotive Tourism ICT… Private DMC sector Leaders AMC Universities Mobilising Academia Cities change Future Research of institutions Meeting CC Industry for the in-between spaces CVB Targeting Not-for- Entrepre- Engagement profit nors issues & support A strategic approach for connecting stakeholders PCO for smart and better meetings for sustainable growthPwC
  78. 78. The “New Capitalism…” - a holistic approach onstrategic resources …PwC 80
  79. 79. Holistic approach needed for long-termsustainable meeting VISION Proactive, long-term ”Envisioning & anticipating the future” Value ”Where is the industry heading?” Scenario analysis Trend analysis ”Where are we now?” Positional analysisReactive,short-term Now Costs Analysis via the ”new capitalism” … Environmental Capital Social Capital Cultural Capital Sustainable Intelligent Meetings Interactive, Participation & Intellectual Capital Political Capital holistic Infrastructure Capital ICT CapitalPwC
  80. 80. What will meeting industry get paid for in the future…Value based Price modelCost based Functional Skills Energizing PwC Expert Business leaders
  81. 81. Issues to reflect upon for thefuture... Are we uploading or down loading the meeting industry? Do we lead in the new interfaces and in-between spaces - x industry and setting the future agenda? Are we creating or consuming a legacy? Are we measuring input/output or outcome/impact for the meetings industry? What is the opportunity cost of not having good meetings? Do we think “out-sourc” or “in-sourc” in our industry? What does high tech silver potentials (65+) means for the meeting industry in the future?PwC 83
  82. 82. Finally... Higher density of experience, knowledge, innovation and solid relationships – for higher value! Lower friction between industries for better collaboration between people, sectors and cultures Higher frequency and speed in participants and stakeholder dialog in order to create the new! 3
  83. 83. The Beginning...PwC

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