Meetings Africa: Association Day    The role of Associations in nation building    Understanding the true value of interna...
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
What do we mean by “value” of conferences?• Mexico 2010:  – $32.6 billion (48% tourism)  – 23 million participants  – 197,...
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
International Congress and Convention Association.www.iccaworld.com | icca.mobi
Hidden depths - true value?    •   Not just direct spend!!!    •   $20 meal vs. $2.0m deal    •   Knowledge transfer: two-...
The Big Challenges for AfricaInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
Big challanges• Strategic understanding – tourism but also not tourism!• Support African associations & their members• Cre...
Hidden Depths = true value!    Thank you!    Martin Sirk    ICCA CEO    Meetings Africa: Association DayInternational Cong...
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The Role Of Associations In Nation Building

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Presentation on The Role Of Associations In Nation Building - Understanding the true value of international association conferences.

Presentation was held by ICCA CEO Martin Sirk during the Meetings Africa 2013 tradeshow.

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The Role Of Associations In Nation Building

  1. 1. Meetings Africa: Association Day The role of Associations in nation building Understanding the true value of international association conferences Martin Sirk ICCA CEOInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  2. 2. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  3. 3. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  4. 4. What do we mean by “value” of conferences?• Mexico 2010: – $32.6 billion (48% tourism) – 23 million participants – 197,000 meetings• USA 2009: – $263 billion (43% tourism) – 1.7 million jobsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  5. 5. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  6. 6. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  7. 7. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  8. 8. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  9. 9. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  10. 10. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  11. 11. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  12. 12. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  13. 13. Hidden depths - true value? • Not just direct spend!!! • $20 meal vs. $2.0m deal • Knowledge transfer: two-way • Knowledge creation • Local future leader education • Local champions profiled • Business networks strengthened • Long term sustainable competitivenessInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  14. 14. The Big Challenges for AfricaInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  15. 15. Big challanges• Strategic understanding – tourism but also not tourism!• Support African associations & their members• Create political/academic/business linkages• Infrastructure and basic skills• Complex project management skills – not just logistics!• Measurement & storytellingInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  16. 16. Hidden Depths = true value! Thank you! Martin Sirk ICCA CEO Meetings Africa: Association DayInternational Congress and Convention Association.www.iccaworld.com | icca.mobi

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