51st ICCA Congress    Understanding Brazil &    Brazilians: meetings related    business oportunities    20/October/2012  ...
Facts Brazil 2012International Congress and Convention Association.Twitter: #ICCA12
2002    The then candidate    Lula receives the    Tourism policy agenda    • Creation of the      Ministry of Tourism    ...
Facts Brazil    Minimum Wage                                    Population living in Poverty    (US$ 1 – R$ 2) (IBGE):    ...
Facts Brazil50 Million BraziliansBegan to consume since 2004Bolsa Família benefits 12 million familiesAnd the benefit rang...
Evolution of Tourism Expenditure                             GDP’s Growth                                 2003 to 2009    ...
Challenges BrazilInternational Congress and Convention Association.Twitter: #ICCA12
Results 2010                                                    2014 World Cup                                            ...
Latin America OpportunitiesInternational Congress and Convention Association.Twitter: #ICCA12
ICCA Ranking    The most difficult challenge for tourism:    International Events What happened in Brazil?    2003        ...
ScenariosInternational Congress and Convention Association.Twitter: #ICCA12
Changes in SocietyInternational Congress and Convention Association.Twitter: #ICCA12
Scenarios 21st CenturyVisible Opportunities:    New Destinations and    Tourism Segments    New Flight Connections    New ...
Scenarios 21st CenturyIntangible Opportunities:    New business    New professional opportunities    Rediscovery of the ro...
It’s True That | Society    Diversity of opinion will grow    The role of women will continue to expand    The way decisio...
It’s True That | Marketing    New Players will appear -    Destinations, Administrators of Public    Facilities, and Econo...
Innovation | Creativity                                              1990 vs. 2012International Congress and Convention As...
Innovation | CreativityInternational Congress and Convention Association.Twitter: #ICCA12
51st ICCA Congress    Thank you!    eduardo.sanovicz@abear.com.brInternational Congress and Convention Association.       ...
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Understanding Brazil & Brazilians: Meetings Related Business Opportunities #ICCA12 TUESDAY 23/10/2012

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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

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Understanding Brazil & Brazilians: Meetings Related Business Opportunities #ICCA12 TUESDAY 23/10/2012

  1. 1. 51st ICCA Congress Understanding Brazil & Brazilians: meetings related business oportunities 20/October/2012 Prof. Eduardo Sanovicz, Ph.D.International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. Facts Brazil 2012International Congress and Convention Association.Twitter: #ICCA12
  3. 3. 2002 The then candidate Lula receives the Tourism policy agenda • Creation of the Ministry of Tourism • Restructuring of Embratur – promotion abroad only • Focus on eventsInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. Facts Brazil Minimum Wage Population living in Poverty (US$ 1 – R$ 2) (IBGE): (FGV): 2001 – R$ 180 16 million people 2012 – R$ 622 2002 – 30% 2011 – 9% Unemployment Rate Internet (IBGE): (IAB): 2002 (December) – 10.5% 2002 – 19.4 million people 2011 (December) – 5.3% 2011 – 81 million people Middle Class Annual Exports (FGV): (FED GOV): From 32% to 52% of the population 2002 – US$ 60.4 billion 2003 – 65 million 2011 – US$ 256 billion 2011 – 105 millionInternational Congress and Convention Association.Twitter: #ICCA12
  5. 5. Facts Brazil50 Million BraziliansBegan to consume since 2004Bolsa Família benefits 12 million familiesAnd the benefit ranges from R$ 32 to R$ 242. (FED GOV)Real Estate Credit reached R$ 80 billion in 2010(R$ 1.9 billion in 2001) (SECOVI)Domestic Air Transportation4th largest in the world. 86 million tickets in 2011 (more than interstate buses)Northeast of BrazilGrows more than China (FGV)In 2011, 3.4 Millionnew cars were registered in Brazil (1.5 million in 2011) (ANFAVEA)International Congress and Convention Association.Twitter: #ICCA12
  6. 6. Evolution of Tourism Expenditure GDP’s Growth 2003 to 2009 32,4% 29,1% 24,6% Tourism Services Average Source: IBGEInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. Challenges BrazilInternational Congress and Convention Association.Twitter: #ICCA12
  8. 8. Results 2010 2014 World Cup 2016 Olympics ICCA Top 10 Brazil 6th economy in the worldInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. Latin America OpportunitiesInternational Congress and Convention Association.Twitter: #ICCA12
  10. 10. ICCA Ranking The most difficult challenge for tourism: International Events What happened in Brazil? 2003 62 events | 19th place 2004 106 events | 14th place 2005 145 events | 11th place 2006 207 events | 7th place 2007 209 events | 8th place ICCA, International Congress and 2008 Convention Association 254 events | 7th place 2009 293 events | 7th place 2010 275 events | 9th place 2011 304 events | 7th placeInternational Congress and Convention Association.Twitter: #ICCA12
  11. 11. ScenariosInternational Congress and Convention Association.Twitter: #ICCA12
  12. 12. Changes in SocietyInternational Congress and Convention Association.Twitter: #ICCA12
  13. 13. Scenarios 21st CenturyVisible Opportunities: New Destinations and Tourism Segments New Flight Connections New Event ComplexesInternational Congress and Convention Association.Twitter: #ICCA12
  14. 14. Scenarios 21st CenturyIntangible Opportunities: New business New professional opportunities Rediscovery of the role of the StateInternational Congress and Convention Association.Twitter: #ICCA12
  15. 15. It’s True That | Society Diversity of opinion will grow The role of women will continue to expand The way decisions are made will continue to change (in family, consumption, investment etc.)International Congress and Convention Association.Twitter: #ICCA12
  16. 16. It’s True That | Marketing New Players will appear - Destinations, Administrators of Public Facilities, and Economic Agents (customers and competitors) Mobility and portability will grow The borders will become weakerInternational Congress and Convention Association.Twitter: #ICCA12
  17. 17. Innovation | Creativity 1990 vs. 2012International Congress and Convention Association.Twitter: #ICCA12
  18. 18. Innovation | CreativityInternational Congress and Convention Association.Twitter: #ICCA12
  19. 19. 51st ICCA Congress Thank you! eduardo.sanovicz@abear.com.brInternational Congress and Convention Association. Session sponsored by:Twitter: #ICCA12

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