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Glasgow City Marketing Bureau #ICCA12 TUESDAY 23/10/2012


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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit

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Glasgow City Marketing Bureau #ICCA12 TUESDAY 23/10/2012

  1. 1. Glasgow City Marketing BureauAileen Crawford, Head of Convention Bureau
  2. 2. Glasgow’s strategy for delegate buildStrong partnershipUnderstand strategy, aims & audiencesAdd value 1, 2, 3 3. Develop 1. Develop 2. Promote via new channelsassets to grow existing networks and delegate and distribution opportunities numbers channels for delegate build
  3. 3. Case Study: Royal College of Paediatrics & Child healthPostcards wereproduced to bedistributed topotentialdelegates atevents in 2011
  4. 4. Rollerbanner wasdesigned topromote theconference anddisplayed inRCPCH’sHeadquarters
  5. 5. Adverts wereproduced forRCPCH’sbrochures andnewsletter topromote theconference
  6. 6. Pre Conference Marketing SupportPosters weredesigned topromote theconference topotentialdelegates to goto other eventsand partnerconferences
  7. 7. Other ideas: Pre Glasgow Conference MarketingStand at preconference
  8. 8. Work with Local ContactsUniversities – GCMB has 2 500 contactsPublic Health Organisations – GCMB hasaccess to 3000 local doctors
  9. 9. Email Blast – GCMB support
  10. 10. Other ideas: Let the delegate do thetalking Video
  11. 11. Other ideas: Let the delegate do thetalking Video
  12. 12. Other ideas: Researcher to find local industry links List of 50 Scottish companiesprovided by GCMB’s researcher
  13. 13. Other ideas: City information for thecongress website
  14. 14. Other ideas: Video to welcome thedelegates