51st ICCA Congress    Models for structuring city    convention bureaux and other    marketing organisations    Tuesday 23...
VisitOSLO –                   Oslo Convention and Visitors Bureau                        Anne Wallin Rødven               ...
History• Established 1929 as «The Travel and Tourist Association for  Oslo and its region»    – NOK 5000 from the city(€ 6...
Structure• 150 shareholders from the industry    – NOK 10 000 per share (€ 1250/$ 2000)• They pay an annual marketing fee ...
GovernanceInternational Congress and Convention Association.Twitter: #ICCA12
Our funding in 2012• Municipality (48%)    – NOK 17,6 mill (€ 2,2 mill/$ 3,5 mill)• Industry (22%)    – NOK 8,3 mill (€ 1 ...
Pro’s and con’s• Pro’s:    – No need to chase project money from industry         • Easy to budget industry contributions ...
Pro’s and con’s• Con’s    – Municipal money subject to change         • Elections, new bureaucrats etc         • No munici...
Conditions for success• Constant flow of information    – Close cooperation with industry         • Leads, feed back, repo...
51st ICCA Congress    Thank you!International Congress and Convention Association.                                        ...
• How’s your organization structured/owned, i.e.  governance structure?• How’s it financed (public/private, long-term/shor...
Upcoming SlideShare
Loading in …5
×

Models For Structuring City Convention Bureaux And Other Marketing Organizations (Part 3) #ICCA12 TUESDAY 23/10/2012

391 views

Published on

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
391
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 150000 NOK
  • Models For Structuring City Convention Bureaux And Other Marketing Organizations (Part 3) #ICCA12 TUESDAY 23/10/2012

    1. 1. 51st ICCA Congress Models for structuring city convention bureaux and other marketing organisations Tuesday 23 Oct 11:00International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
    2. 2. VisitOSLO – Oslo Convention and Visitors Bureau Anne Wallin Rødven Convention DirectorInternational Congress and Convention Association.Twitter: #ICCA12
    3. 3. History• Established 1929 as «The Travel and Tourist Association for Oslo and its region» – NOK 5000 from the city(€ 625/$ 1000)• Changed to «Oslo Promotion» in 1988 – a semi-municipal foundation – In 1990 we had NOK 13 mill from the city (€ 1,6 mill/$ 2,6 mill) – In 1991 the municipal contribution dropped to NOK 3 mill!• New change from 1992: Oslo Promotion Ltd with share- holders from the industry, and no municipal involvement – Name changed to VisitOSLO in 2005International Congress and Convention Association.Twitter: #ICCA12
    4. 4. Structure• 150 shareholders from the industry – NOK 10 000 per share (€ 1250/$ 2000)• They pay an annual marketing fee depending on their category – Hotels per room – Congress centres per seat – All other categories fixed rate• City council not involved in the formal structure – Pays an annual contribution for Tourist Information Centres and different projects i.e. convention bureau. Subject to application every yearInternational Congress and Convention Association.Twitter: #ICCA12
    5. 5. GovernanceInternational Congress and Convention Association.Twitter: #ICCA12
    6. 6. Our funding in 2012• Municipality (48%) – NOK 17,6 mill (€ 2,2 mill/$ 3,5 mill)• Industry (22%) – NOK 8,3 mill (€ 1 mill/$ 1,7 mill) – Annual marketing fee• Profit from own activities (30%) – NOK 11 mill (€1,4 mill/$ 2,2 mill) – Hotel booking, sale of Oslo Pass, sightseeing, transport etc – Management of regional project for route development (marketing campaigns for new routes/airlines))International Congress and Convention Association.Twitter: #ICCA12
    7. 7. Pro’s and con’s• Pro’s: – No need to chase project money from industry • Easy to budget industry contributions – A business-like relationship with the municipality • Not politicalInternational Congress and Convention Association.Twitter: #ICCA12
    8. 8. Pro’s and con’s• Con’s – Municipal money subject to change • Elections, new bureaucrats etc • No municipal «ownership» – others can get «our» money • City budget proposal for 2013 - 40% ! – Industry share holders can sell their share with 3 months notice (Oct 1st)International Congress and Convention Association.Twitter: #ICCA12
    9. 9. Conditions for success• Constant flow of information – Close cooperation with industry • Leads, feed back, reporting – Close relations with city officials and politicians • Reporting, common projects, constant follow upInternational Congress and Convention Association.Twitter: #ICCA12
    10. 10. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
    11. 11. • How’s your organization structured/owned, i.e. governance structure?• How’s it financed (public/private, long-term/short- term etc.)• What’s the funding based on, e.g. no specific obligations, performance based results or other basis.• Advantages/dis-advantages related to your “model”• Why does your model work well (not so well) for your specific destination (political/business environment)?

    ×