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Destination Marketing Sector Energy Cities Alliance #ICCA12 SUNDAY 21/10/2012


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Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit

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Destination Marketing Sector Energy Cities Alliance #ICCA12 SUNDAY 21/10/2012

  1. 1. 51st ICCA Congress Destination Marketing Sector Energy Cities Alliance Presented by Anne Last Perth Convention Bureau Sunday, 21st October 2012International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. Background to Energy Cities Alliance• Established in October 2007• Strategic alliance between World Energy Cities Partnership participating cities• Established to jointly promote the four destinations as convention destinations.International Congress and Convention Association.Twitter: #ICCA12
  3. 3. ECA Partners – Aberdeen• Aberdeen, Scotland • Energy capital of Europe • Home to hundreds of energy-related businesses including international headquarters for many organisationsInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. ECA Partners – Abu Dhabi• Abu Dhabi, United Arab Emirates • Richest city in the world (420,000 citizens sit on 10% of the world’s oil) • Fifth largest crude oil reserve in the worldInternational Congress and Convention Association.Twitter: #ICCA12
  5. 5. ECA Partners – Calgary• Calgary, Canada • 40% of the world’s publicly traded energy companies are headquartered in Calgary • Canada has world’s second largest oil reserves, 98% of which are in the Province of AlbertaInternational Congress and Convention Association.Twitter: #ICCA12
  6. 6. ECA Partners – Perth• Perth, Western Australia • Perth controls 80% of Australia’s total energy and mining projects • Northwest shelf is one of the 10th largest natural gas regions in the worldInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. ECA Partners Characteristics• Oil and gas rich• Hub for energy related activities• Fast growing economies• Economic powerhouses• Each city has areas of excellence other than oil and gas • Science and technology • Medical • Agriculture • Education, etc.International Congress and Convention Association.Twitter: #ICCA12
  8. 8. Energy Cities Alliance Vision• We are four cities with a shared vision that associations and corporations around the world will recognise our cities as dynamic leaders in our fields of expertise;• We are aligned through the common bonds of possessing an energy sector that fosters sustainability and innovation not only in oil and gas but across a wide range of diverse sectors.International Congress and Convention Association.Twitter: #ICCA12
  9. 9. Energy Cities Alliance Objectives• We secure business events for the social benefit of the citizens of the Energy Cities;• We provide the client with access to a network of like-minded organisations who can assist in delivering high calibre successful conferences.International Congress and Convention Association.Twitter: #ICCA12
  10. 10. Energy Cities Alliance Activities• Joint Marketing • IMEX Energizer Breakfasts • PR • Stand at energy related exhibitions• Research• Lead Sharing• Information Exchange• Business Development and Sales Support.International Congress and Convention Association.Twitter: #ICCA12
  11. 11. Energy Cities Alliance – the Future• Continue joint marketing efforts• Lead exchange• Other partners?International Congress and Convention Association.Twitter: #ICCA12
  12. 12. 51st ICCA Congress Thank you!International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12