Forum for Young Professionals           Secrets of Success of          Barcelona as a meetings                destination ...
Forum for Young Professionals ICCA Statistics 2011  International Congress and Convention Association  .  Twitter: #fyp12
Forum for Young Professionals UIA Statistics 2011  International Congress and Convention Association  .  Twitter: #fyp12
Forum for Young Professionals                     Barcelona Convention Bureau                    Founded:1983             ...
Forum for Young Professionals BCB Structure • Direction: 2 people • Congress Department: 3 people • Corporate Department: ...
Forum for Young Professionals        Functions        • Consultancy in the planning and organisation          of meetings ...
Forum for Young Professionals Services offered by the BCB to conference organisers •    Co-ordination of site-inspection v...
Forum for Young Professionals The BCB has 336 associated members in different categories: •    Meeting facilities (confere...
Forum for Young Professionals BCB Marketing Activities Association/Congress Department •    Research •    Bids: 70/year an...
Forum for Young Professionals BCB Marketing Activities Corporate Department Promotion: 55/60 actions/year • Shows • Fam tr...
Forum for Young Professionals                                 CASE STUDY          WORLD OPHTHALMOLOGY CONGRESS            ...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, February • 1st contact from local doctors showing us t...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, March • Meeting with City Council, Hotel Association, ...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, June • Venues block done by BCB • BCB receives budget ...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, June • 1st contact with a local designer to create the...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, September • BCB presents the draft bid dossier to the ...
Forum for Young Professionals How the BCB attracted WOC 2018? 2011, November • LOC presents the official bid dossier to IC...
Forum for Young Professionals How the BCB attracted WOC 2018? 2012, February • Bid Presentation in Abu-Dhabi done by local...
Forum for Young Professionals                      Barcelona wins WOC 2018!!  International Congress and Convention Associ...
Forum for Young Professionals                            THANK YOU!               abueno@barcelonaturisme.com  Internation...
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Secrets Of Success Of Barcelona As A Meetings Destination #FYP12

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Presentation held at the ICCA Forum for Young Professionals #fyp12 at Barcelona from 24 - 27 November 2012.

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Secrets Of Success Of Barcelona As A Meetings Destination #FYP12

  1. 1. Forum for Young Professionals Secrets of Success of Barcelona as a meetings destination Anna Bueno Barcelona Convention Bureau International Congress and Convention Association . Twitter: #fyp12
  2. 2. Forum for Young Professionals ICCA Statistics 2011 International Congress and Convention Association . Twitter: #fyp12
  3. 3. Forum for Young Professionals UIA Statistics 2011 International Congress and Convention Association . Twitter: #fyp12
  4. 4. Forum for Young Professionals Barcelona Convention Bureau Founded:1983 Staff: 10 Budget: 1.2M€ Mission Statement The BCB is a program of Turisme de Barcelona (City Council + Chamber of Commerce) to promote Barcelona as a destination for congresses, corporate meetings and incentives International Congress and Convention Association . Twitter: #fyp12
  5. 5. Forum for Young Professionals BCB Structure • Direction: 2 people • Congress Department: 3 people • Corporate Department: 4 people • Resercher: 1 person International Congress and Convention Association . Twitter: #fyp12
  6. 6. Forum for Young Professionals Functions • Consultancy in the planning and organisation of meetings • Promotional activities to attract meetings to the city of Barcelona International Congress and Convention Association . Twitter: #fyp12
  7. 7. Forum for Young Professionals Services offered by the BCB to conference organisers • Co-ordination of site-inspection visits • Advice on conference planning and suppliers • Blockage of hotel bedrooms • Advice on social programme • Co-ordination with local authorities • Co-operation for the promotion of the congress/exhibition • Brochures and maps for delegates • Creation of a Transport and Security Committee specially for the conference • Coordination with public transportation company, to obtain reduced price on transportation cards • Coordination with Metropolitan Institute of Taxi During the congress we will offer at the venue the following services: • Information staff • Tourist brochures • Restaurant reservations • Bus turistic tickets and other products of the Tourist Board International Congress and Convention Association . Twitter: #fyp12
  8. 8. Forum for Young Professionals The BCB has 336 associated members in different categories: • Meeting facilities (conference centers, Auditoriums…) • Hotels • PCO, DMCs, Events organisers • Unusual venues for social programs • Restaurants • Ancilliary services (private transportation, caterings, printers, hostesses….) The BCB has an excellent relationship with all of them International Congress and Convention Association . Twitter: #fyp12
  9. 9. Forum for Young Professionals BCB Marketing Activities Association/Congress Department • Research • Bids: 70/year and and aprox 30-40 confirmed • Potential clients site visits • Sales Calls; local (very important) and international • Special activities with medical and scientific community in Barcelona • ICCA Congress & General Assembly • ICCA Client/Supplier Workshop • Trade Shows; EIBTM & IMEX International Congress and Convention Association . Twitter: #fyp12
  10. 10. Forum for Young Professionals BCB Marketing Activities Corporate Department Promotion: 55/60 actions/year • Shows • Fam trips • Presentations • Workshops • Sales Calls International Congress and Convention Association . Twitter: #fyp12
  11. 11. Forum for Young Professionals CASE STUDY WORLD OPHTHALMOLOGY CONGRESS WOC 2018 15.000 DELEGATES International Congress and Convention Association . Twitter: #fyp12
  12. 12. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, February • 1st contact from local doctors showing us their interest to bid for the conference and how BCB could help/assist them • 1st contact with ICO, International Council of Ophthalmology to get the Bid Guidelines and showing the interest of Barcelona and local doctors to bid for 2018 International Congress and Convention Association . Twitter: #fyp12
  13. 13. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, March • Meeting with City Council, Hotel Association, conference venues and BCB to create the strategy for the bid process • Selection of a PCO to join us in the Bid process, it is compulsory and the local doctors do the selection • Weekly meetings with local doctors, BCB and the PCO to review all the requirements and answers • Creation of a Local Host Committee (LOC) International Congress and Convention Association . Twitter: #fyp12
  14. 14. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, June • Venues block done by BCB • BCB receives budget proposals and spaces presentation from venues • Hotel Room blocks in the two different venues areas done by BCB, 10.000 bedrooms needed International Congress and Convention Association . Twitter: #fyp12
  15. 15. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, June • 1st contact with a local designer to create the WOC 2018 image International Congress and Convention Association . Twitter: #fyp12
  16. 16. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, September • BCB presents the draft bid dossier to the LOC and it is approved after some changes International Congress and Convention Association . Twitter: #fyp12
  17. 17. Forum for Young Professionals How the BCB attracted WOC 2018? 2011, November • LOC presents the official bid dossier to ICO, hard copy and ebook • LOC send us the Questions done by the President of ICO related to the Barcelona Proposal • LOC answers questions assisted by BCB and PCO International Congress and Convention Association . Twitter: #fyp12
  18. 18. Forum for Young Professionals How the BCB attracted WOC 2018? 2012, February • Bid Presentation in Abu-Dhabi done by local doctors 5 minutes presentation, video • Bid Competitors: Budapest, Copenhagen, Lisbon, London, Milan and Paris International Congress and Convention Association . Twitter: #fyp12
  19. 19. Forum for Young Professionals Barcelona wins WOC 2018!! International Congress and Convention Association . Twitter: #fyp12
  20. 20. Forum for Young Professionals THANK YOU! abueno@barcelonaturisme.com International Congress and Convention Association . Twitter: #fyp12

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