The 2012 Venue Trend Survey #ICCA12 SUNDAY 21/10/2012

838 views

Published on

Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.

  • Be the first to comment

  • Be the first to like this

The 2012 Venue Trend Survey #ICCA12 SUNDAY 21/10/2012

  1. 1. 51st ICCA Congress The 2012 Venue Trend Survey Presented by: Renate Dobler-Jerabek Messe Wien Exhibition & Congress Center Sector Education Session Sunday, 21 October 2012International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  2. 2. 2012 Venue Trend SurveyThe Working GroupChris Prieto - Emperors Palace, South AfricaHelga Ginzinger, CMP - Bregenz Festival HouseAnnabel Norris - Sydney Convention & Exhibition CentreAlexandra Torégão - Lisboa Congress CentreHandan Boyce, Halic Congress Center IstanbulRenate Dobler-Jerabek – Reed Messe Wien counsel by Alec Gilbert - Adelaide Convention CenterInternational Congress and Convention Association.Twitter: #ICCA12
  3. 3. 2012 Venue Trend SurveyThe Test Group Brian Horsburgh, Aberdeen Exhibition and Conference CentreInternational Congress and Convention Association.Twitter: #ICCA12
  4. 4. 2012 Venue Trend SurveyICCA Team•Ronaldo Cardano•Ksenija Polla…..and 154 participating venues THANK YOU ALL!!!!!International Congress and Convention Association.Twitter: #ICCA12
  5. 5. 2012 Venue Trend SurveyHistory• First survey late 90’s and decided to be conducted every two years• Cost was on average € 60 per Center, and decided to be free of charge in 2005• Change from Price Comparison Study to Venue Comparison Study for 2010 edition• Further change from Venue Comparison Study to Venue Trend Survey for 2012 editionInternational Congress and Convention Association.Twitter: #ICCA12
  6. 6. 2012 Venue Trend SurveyReasons for the survey•To enable ICCA members to carry outcomparisons/benchmarking•Analyize business models rather than comparing actualpricing•Identify new trends•Guaranteed confidentiality - as only participating ICCA venuemembers receive the full report•General trends and results will be published on the ICCAwebsiteInternational Congress and Convention Association.Twitter: #ICCA12
  7. 7. 2012 Venue Trend SurveyTime line• Pre info December 2012• Next announcement in May 2012 in Frankfurt at Venue Sector meeting prior to IMEX• Study was sent out in June 8, 2012• Altogether 6 reminders were sent (July –September)International Congress and Convention Association.Twitter: #ICCA12
  8. 8. 2012 Venue Trend SurveyGeneral Statistics 2012 2010Total venues invited 326 (301)Total responses 154 (141)Response rate 47% (47%)•2010 Survey: 92 questions•2012 Survey:113 questions with sub-questions covering 13 topicsInternational Congress and Convention Association.Twitter: #ICCA12
  9. 9. 2012 Venue Trend SurveyGeographical Spread 2012 2010Europe 87 (84)Africa/Middle East 13 (11)Asia Pacific 33 (28)North America 17 (15)Latin America 4 (3)International Congress and Convention Association.Twitter: #ICCA12
  10. 10. 2012 Venue Trend SurveyWhat´s new• New topics introduced Definitions & Terminology section Social Media Free WIFI Employment & Job profiles• Sustainability questions more elaborate• Emphasizing pricing models vs comparison of actual figures• More free questionsInternational Congress and Convention Association.Twitter: #ICCA12
  11. 11. 2012 Venue Trend Survey Social Media Does your venue use Social Media? 154 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  12. 12. 2012 Venue Trend Survey Social Media If not, why? 34 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  13. 13. 2012 Venue Trend SurveySocial MediaImportance in marketing53% think Social Media is somewhat important in marketing strategy32% very important15% not important154 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  14. 14. 2012 Venue Trend SurveySocial MediaTracking success47% keep track of success in application of Social Media143 venues answeredCoordination of Social Media86% coordinate Social Media activities in-house.14% oursource the tracking or use other means.136 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  15. 15. 2012 Venue Trend SurveyFree WIFIDo you offer free WIFI at your center?151 venues answered 151 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  16. 16. 2012 Venue Trend SurveyFree WIFIFuture strategy62% plan to introduce it or extend free WIFI98 venues answeredWIFI Policy58% have some kind of policy to regulate self-installed WIFI accesspoints in exhibition147 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  17. 17. 2012 Venue Trend SurveyFree WIFIInternet Terminals63% offer internet terminals153 venues answered55% charge for internet terminals121 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  18. 18. 2012 Venue Trend SurveyFuture developmentsNumber of staff compared to 2009 152 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  19. 19. 2012 Venue Trend SurveyFuture developmentsNew positions created Health & Safety Manager, Community Manager, Social Media & Digital Media Communications Manager, Multimedia Managers, Eco Manager, Training Manager…..Positions that have become redundant Middle Management, cleaning & security outsourced, Departments merged, financial department restuctured, facility management outsourced….International Congress and Convention Association.Twitter: #ICCA12
  20. 20. 2012 Venue Trend SurveyFuture developmentsExpansion & refurbishments 58% do plan refurbishments 133 venues answered 32% will conduct structural alterations 121 venues answered 44% envisage an expansion 134 venues answered 2010: 70% planned refubishments or alterationsInternational Congress and Convention Association.Twitter: #ICCA12
  21. 21. 2012 Venue Trend SurveySustainabilityHas your venue adopted any sustainability programme153 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  22. 22. 2012 Venue Trend SurveySustainabilitySustainability Trends 61% are actively marketing sustainability programme 151 venues answered 59% do actively encourage clients to use sustainability programme 150 venues answered 48% say that clients request sustainability programme 153 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  23. 23. 2012 Venue Trend SurveySustainabilityWhat initiatives has your venue developed to reduce environmental impact? 148 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  24. 24. 2012 Venue Trend SurveyEconomic impactDoes your venue measure economic impact? 153, 148, 150, 147, 146 center answeredInternational Congress and Convention Association.Twitter: #ICCA12
  25. 25. 2012 Venue Trend SurveyEconomic impactWho collects and measures the economic impact? 146 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  26. 26. 2012 Venue Trend SurveyEconomic impact Nbr venues answered 1. Overall delegate spend per day at venue 2. Overall delegate spend per day in city/community, including hotel 125 129 accommodation, transport, food& beverage, entertainment, shopping etc. 3. Overall contribution of venue-generated business to the local (community) 117 economy 4. Number of permanent (year-round) jobs secured in community through 110 venue-generated businessInternational Congress and Convention Association.Twitter: #ICCA12
  27. 27. 2012 Venue Trend Survey Space rentals Services included in conference room rental 1. Duty Manager Service 120,0 % 96,7 % 94,1 % 2. Stage or Podium 100,0 % 92,1 % 89,5 % 3. Chairs 78,9 % 4. Tables 80,0 % 72,4 % 5. Data projector & Screen 60,0 % 6. Sound System (microphones 44,1 % 43,4 % 47,4 % 40,0 % 34,2 % 32,9 % & loudspeakers) 7. Air Conditioning 20,0 % 8. General Cleaning of room 0,0 % 9. Technical Assistance 10. Free WIFI 1 2 3 4 5 6 7 8 9 10 11 11. Other 153 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  28. 28. 2012 Venue Trend Survey Space rentals Services included in exhibition hall rental 1. General Lighting of the Hall 2. Heating/Cooling/Air Conditioning 3. General cleaning 4. Toilet cleaning 5. First Aid 6. General Security (24/7) 7. Hall Manager 8. Carpeting 9. Traffic Management 10. Registration Counter 11. Free WIFI 154 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  29. 29. 2012 Venue Trend SurveySpace rentalDifferent rental charged for different usagecatering areas, meeting room/plenary, poster exhibition etc)2012: 54% differentiate type of usage in pricing2010: 48% differentiate type of usage in pricing103 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  30. 30. 2012 Venue Trend SurveySpace rentalSpace rental for set-up & take-down days 2012 2010 60% charge between 45 – 50%106 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  31. 31. 2012 Venue Trend SurveyCommercial policyGeneral observations 35% do have a published price list 70% charge for overtime 36% charge high or low season rates – 2010: 34% 63% have a ½ day rental rate - 2010:67% 83% are willing to negotiate on published rates - 2010: 84% 61% determine future rates based on rate of inflation 154, 149, 150, 151, 151, 76 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  32. 32. 2012 Venue Trend SurveyCommercial policyPayment schedules 95% have a set schedule of payments 90% are willing to accommodate client´s payments streams 95% have a set cancellation policy 82% are willing to negotiate on cancellation fees in case parts of rented spaces are cancelled 53% have a repeat client pricing model * 153, 150, 152,149, 151 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  33. 33. 2012 Venue Trend SurveyCommercial policyDownpayment on signing contract 2010: 5 % of venues were charging 5% and less 151 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  34. 34. 2012 Venue Trend SurveyCommercial policyDo you require estimated full prepayment before the event2010: 35% of venues requested room rental prepayment153 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  35. 35. 2012 Venue Trend SurveyCommercial policy88% have Force Majeuere clause in their contract149 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  36. 36. 2012 Venue Trend SurveyServices Accommodation 2010 Own hotel facilities 21% Hotel connected to venue 48% No hotel facilites 35% 144 venues answered. Not applicable for hotels in Venue sector.International Congress and Convention Association.Twitter: #ICCA12
  37. 37. 2012 Venue Trend SurveyServices PCOInternational Congress and Convention Association.Twitter: #ICCA12
  38. 38. 2012 Venue Trend SurveyServicesCommissions paid to venue finders or PCOs 52% pay a venue finder** (2010: 61%) 56% pay a PCO*** (2010: 60%) Amounts paid: For Venue finders: 75% of venues pay 10% commission* or less For PCOs: 86% of venues pay 10% commission* or less* based to total conference room rental** 150 venues answered*** 152 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  39. 39. 2012 Venue Trend SurveyServices Tied contracts/exclusive suppliers 154 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  40. 40. 2012 Venue Trend SurveyServices Tied contracts/exclusive suppliers 101 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  41. 41. 2012 Venue Trend SurveyServices Catering- is it part of organisation or contracted out? 2012 2010 154 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  42. 42. 2012 Venue Trend SurveyServices Catering- client is obliged to use in-house catering? 2012 2010 127 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  43. 43. 2012 Venue Trend SurveyServices Catering- when contracted out is client free to choose? 93 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  44. 44. 2012 Venue Trend SurveyRelations with other OrganisationsFinancial incentive or support programmes by city61% do have such a programmeCriteria that have to be metInternational Congress and Convention Association.Twitter: #ICCA12
  45. 45. 2012 Venue Trend SurveyRelations with other OrganisationsFinancial incentive or support programmes by city 61% of venues do have such a programme 2010: same percentage 149 venues answeredInternational Congress and Convention Association.Twitter: #ICCA12
  46. 46. 2012 Venue Trend SurveyRelations with other OrganisationsFinancial incentive or support programmes by cityCriteria that have to be metInternational Congress and Convention Association.Twitter: #ICCA12
  47. 47. 51st ICCA Congress Thank you! Your questions are welcome, now or during the break.....International Congress and Convention Association. Session sponsored by:Twitter: #ICCA12
  48. 48. 2012 Venue Trend SurveyInternational Congress and Convention Association.Twitter: #ICCA12

×