International Congress and Convention Association
.
www.iccaworld.com | #RSMP13
Welkom! Welcome!
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Eric Bakermans, Manager Marketing Meetings,
Conventions & Even...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Jos Vranken, CEO, NBTC
Welcome to the Netherlands
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Marc Horsmans, Head of Business Marketing and
Conventions, Ams...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
• Marlies Steinenbach-Verstoep, Manager Business
Development, ...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
• ICCA staff
• Safety
• Public transport http://9292.nl/en#
• ...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
• Hybrid session: send in your questions via
- associationbidd...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
• Put your pictures and messages on Facebook:
/ICCAWORLD
• Use...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
This year’s charity: Stichting Steun Emma
- For renovation of ...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Goedemorgen = good morning
Goedemiddag = good afternoon
Goeden...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
How to use the SpotMe app for the RSMP
Patrice Müller, Project...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Tim Schwartzman, ICCA Data Researcher, ICCA
Business Exchange
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Business Exchange Session
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Business Exchange Session
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Business Exchange Session
International Congress and Convention Association
.
www.iccaworld.com | #RSMP13
Marketing Success:
It’s not about the Pric...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Marketing Success:
It’s not about the Price Tag!
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Group exercise
Invisible; under-utilised; unrecognised; ignore...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Talent
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Business already on the books
Ambassadors * External clients *...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Your destination’s population
Enthusiasts * Bloggers * Clubs *...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Internal power networks
Politicians * Stars * Company bosses *...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
External power networks
Consortia * Partnerships * Association...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Abstract assets
Knowledge * Ideas * Experimentation * Creativi...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Most organisations are doing things that waste time, don’t wor...
ICCA Research, Sales & Marketing Programme
Twitter: #RSMP13
Marketing success:
It’s not about the Price Tag
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RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

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RSMP13: Official opening, SpotMe intro, and keynote speech: "It's not about the price tag!"

  1. 1. International Congress and Convention Association . www.iccaworld.com | #RSMP13 Welkom! Welcome!
  2. 2. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Eric Bakermans, Manager Marketing Meetings, Conventions & Events, NBTC & Jos Vranken, CEO, NBTC Welcome to the Netherlands
  3. 3. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Jos Vranken, CEO, NBTC Welcome to the Netherlands
  4. 4. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Marc Horsmans, Head of Business Marketing and Conventions, Amsterdam Marketing & Frans van der Avert, CEO, Amsterdam Marketing Welcome to Amsterdam
  5. 5. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • Marlies Steinenbach-Verstoep, Manager Business Development, Amsterdam RAI • Martin Sirk, CEO, ICCA • Juan Jose Garcia, Director of Marketing & Sales, Barcelo Congresos, Spain • Willy Cortus, ICCA Data Research Executive / Education Officer, ICCA Welcome to the RAI, ICCA and the RSMP
  6. 6. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • ICCA staff • Safety • Public transport http://9292.nl/en# • CMP clock hours Here we go!
  7. 7. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • Hybrid session: send in your questions via - associationbidding.com - Twitter, #ICCAbidding • ROI handbook • This evening • Tomorrow evening What else:
  8. 8. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 • Put your pictures and messages on Facebook: /ICCAWORLD • Use Twitter: #RSMP13 • Exchange contact details via SpotMe • Find each other on LinkedIn Let’s share
  9. 9. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 This year’s charity: Stichting Steun Emma - For renovation of the Emma Children’s Hospital at the AMC in Amsterdam - For the ‘Cheer up’ fund (activities for sick children). Buy a small gift for a sick child - Amsterdam RAI is already a supporter & Give back
  10. 10. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Goedemorgen = good morning Goedemiddag = good afternoon Goedenavond = good evening Alsjeblieft = please/here you are Dankjewel = thank you Tot ziens = see you later Variations: doei / doeidoei Schitterend = Brilliant How’s your Dutch?
  11. 11. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 How to use the SpotMe app for the RSMP Patrice Müller, Project Manager, SpotMe, Switzerland SpotMe
  12. 12. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Tim Schwartzman, ICCA Data Researcher, ICCA Business Exchange
  13. 13. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Business Exchange Session
  14. 14. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Business Exchange Session
  15. 15. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Business Exchange Session
  16. 16. International Congress and Convention Association . www.iccaworld.com | #RSMP13 Marketing Success: It’s not about the Price Tag! Martin Sirk, ICCA CEO
  17. 17. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Marketing Success: It’s not about the Price Tag!
  18. 18. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Group exercise Invisible; under-utilised; unrecognised; ignored; misunderstood; ill-used; inefficient Assets * Resources * Opportunities * Connections * Behaviour Objective: one great new zero- or negative-cost idea per person
  19. 19. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Talent
  20. 20. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Business already on the books Ambassadors * External clients * Delegates * Speakers
  21. 21. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Your destination’s population Enthusiasts * Bloggers * Clubs * Eccentrics * Students * Ordinary souls
  22. 22. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Internal power networks Politicians * Stars * Company bosses * Professors * Meetings industry team
  23. 23. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 External power networks Consortia * Partnerships * Associations * Competitors
  24. 24. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Abstract assets Knowledge * Ideas * Experimentation * Creativity * Poverty!
  25. 25. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Most organisations are doing things that waste time, don’t work, damage reputations, and can cost a fortune!
  26. 26. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Marketing success: It’s not about the Price Tag

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