Practical Presentation Skills #icca11 MONDAY 24/10/11


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Presentation on Practical Presentation Skills by Dr. Elling Hamso held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

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Practical Presentation Skills #icca11 MONDAY 24/10/11

  1. 1. 10/24/2011 How to make presentations better? Practical Presentation Skills Dr. Elling Hamso +47 90 12 24 18 Linkedin: ellinghamso | Twitter: ehamso |Facebook: ellinghamso Garr Reynolds www.eventroi.orgHow to make presentations better? Know your Purpose Tell a Story Franchise Cleaning Company Kill the Bullets! Know your Purpose Tell a Story Kill the Bullet 1
  2. 2. 10/24/2011 ”what exactly do you knowthat participants should do differently after the event ”we have different categories of ”why don’t they do that already?” in order to make more money?” participants” The Principle of Value Creation To influence listeners ”If your audience could remember only one thing to DO someting (and you’d be lucky), what should it be and why does it which adds value to stakeholders matter” Garr Reynolds 2
  3. 3. 10/24/2011SimpleUnexpectedConcreteCredibleEmotionalStories BASILSTRATEGIES BASILSTRATEGIES eHealth services Why Kill the Bullet? • Bullet points have been around for a long time, but it was PowerPoint, Pre-Meeting e-Opportunities Pre- e- which was introduced in 1987, that really started the madness • Speakers use bullet lists as their script. Everything they plan to say is a What meeting ROI Global strategy organizers can Content/education Attendance (internal to (internal to company) bullet. So they don’t need to rehearse as much, they can just read the do electronically company) bullets • The worst case is when the speaker puts up his bullets all at one time, like Before Call for papers Map out leadership, Select target audience Prepare grid for Survey of expectations Regulatory, CME for emarketing based costing out I have done here. Each bullet may contain a lot of text. The screen is just Survey of strategy per country on CRM data participation per delegate, knowledge/attitude «e-war room» Publicize meeting full of text Run surveys through email lists, speaker per Communicate background AdWords to country materials nationally • It is much better when the speaker adds on bullet at the time, maybe Compare survey complement attendee Educational meetings for roster even changes the font color of the previous bullet to a light grey. This is dialogue between results geographically Logistics assistance/ participants and speakers sign-ups easy to do in PowerPoint, but you rarely see it happen Provide collaborative tools Create national advisory emailing Use online agenda to for panel member • So you read this far already? You weren’t supposed to do that. But if you preparations/chairpersons lists to prepare for set up physical appointments meeting and one put your hand up before anyone else, you will get a bottle of champagne global list with between participants select delegates per and: exhibitors, • Now you may answer a few emails or just think about something else country speakers, or other participants while I catch up with you 24 Copyright © 2005 Basil Strategies. All rights reserved. One Slide one bullet 3
  4. 4. 10/24/2011Thank you! 4
  5. 5. 10/24/2011 The Power of Three Father, Son and Holy Spirit “We must pick ourselves up, dust ourselves off, and The Good, The Bad and The Ugly begin again the work of remaking America“ Barak Obama Liberté, Égalité, Fraternité Heaven, hell, and purgatory “Veni, vidi, vici” (I came, I saw, I conquered) “Duty, Honor, Country” My Speaker’s Checklist“I have nothing to offer but blood, sweat and tears” Winston Churchill“I have nothing to offer but blood, sweat, toil and introduction room setuptears” Winston Churchill ceiling height monitor microphone 5
  6. 6. 10/24/2011laptop control projector remote clickerextension cord gaffatape flipover My Speaker’s Checklist 1. Introduction 2. room setup pills 3. ceiling height 4. monitor 5. microphone 6. laptop control 7. clicker 8. projector remote 9. extension cord 10. gaffatape 11. pills =PL77A7F1DE9B7B4506 6
  7. 7. 10/24/2011 ROI Methodology Dr. Elling Hamso #meetopolis11 @ehamso not just feel or think #eceu @ehamso O B J E C T I V E S Impact Behaviour LearningSatisfaction Learning Satisfaction Satisfaction 7
  8. 8. 10/24/2011 Impact Behaviour Behaviour Learning Learning Satisfaction SatisfactionROI Pyramid ROI Impact Behaviour LearningSatisfaction 8
  9. 9. 10/24/2011 EVENT ROI WEEK Down Hall, London ROI Foundation Certificate courses in EuropeROI Methodology 3 – 7 September 2012 Amsterdam 27 – 28 October 2011 | 20 – 21 March 2012 developed during 30 years Brussels 12 – 13 December 2011 Helsinki 9 – 10 January 2012 22 disciplines, incl. meetings Göteborg 12 – 13 January 2012 Madrid 23 – 24 January 2012 30.000 trained practitioners Milan 26 – 27 January 2012 54 countries London 14 – 15 February 2012 Frankfurt 28 – 29 March 2012 50 books Go to for more information and registration 9