ICCA Sustainability Showcase Results #icca11


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Please find here the ICCA Sustainability Showcase Results made publicly during the 50th ICCA Congress. #icca11

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ICCA Sustainability Showcase Results #icca11

  1. 1. ICCA Sustainability Showcase ResultsOverview Sustainability is one of the defining issues of our time. The world is going green, and sustainability is here to stay. A paradigm shift is needed in the way people plan meetings and events; this is being driven by governments, the economy and the buying public Smart organizations are seizing the opportunity to implement sustainability to increase efficiencies, save money and make a difference in the environment and society Holistic sustainability is an integrated approach between the triple bottom line elements of people, planet and profit Sustainability is a business strategy that creates long-term value by embracing opportunities and managing risk Risk can be physical, regulatory and reputational Opportunities are in innovation, efficiency and minimizing riskStandards Update • APEX/ASTM Green Meetings standards LOGISTICS • To be released shortly • ISO 20121 is a management system for sustainable events MANAGEMENT • To be released before 2012 London Olympics • Global Reporting Initiative event organiser sector supplement REPORTING • To be released before the 2012 London OlympicsThe three standards work together. Not all events will use all standards, depending on the sizeand scope of the event and the expectations of stakeholders.Case Study: Metro Toronto Convention Centre The Metro Toronto Convention Centre, Canada, is helping to drive sustainability through their sales processPaul Salinger, GMIC President Elizabeth Henderson, Meeting Change ICCA Sustainability Showcase
  2. 2. They have held about 10 – 15% sustainable meetings so far They recognize the need to influence their clients and are looking at several ways to do so They have a sustainability coordinator (for 3 years) to help onsite service; this position helped define the back-end process at the convention centre first, and then worked with the sales team to help sell sustainable meetings The on-site preferred suppliers are part of the sustainable meetings solution, but to date, there is no facility mandate for these suppliers There is a need to keep reminding clients of sustainable options or they may revert to “business as usual” They recently hosted the USGBC and were challenged to create a 90% waste diversion rate; they successfully achieved a 95% diversion rateCase Study: Austria Austria has taken the eco-label approach as it is easier for the many historical buildings to host green events under this approach Under the eco-label, a menu of obligatory criteria plus options are listed, and venues need to achieve a certain level of points, including in areas such as mobility, social responsibility and accommodation They see the need to push clients to implement sustainable solutions; it could be that sustainability is already embedded within Austrian culture and so is simply expected. An issue is finding a certified sustainable supply chain; choice is limited, and it might be expensive; there is a need to balance cost savings and extra costsCase Study: Slovenia BeBee Since Slovenia is a very small area, they decided to focus on something that involved both social responsibility and environmental sustainability that impacted the entire area, not just the meetings and events sector The BeBee program is an innovative way of linking marketing, community, social responsibility and environmental sustainability The buy-in from planners has not yet been quantified, but has been well-receivedOpen Discussion Need to use innovative products/materials to create more sustainable products Suppliers to the events industry need to be engaged Price seems to be the issue, as well as volume An eco-label might be a higher-profile solution Conferences should look at the event from when delegates start to travel, not when they arrive at the destination There are many sustainability choices to be made along the way Travel has a massive carbon footprintPaul Salinger, GMIC President Elizabeth Henderson, Meeting Change ICCA Sustainability Showcase
  3. 3. There needs to be an event lifecycle approach, including a sustainable supply chain, sustainable destinations and the creation of baselines for the industry ISO certified venues are important Size of destination can influence the ease of implementation of sustainability; for example, Monaco may find it easier (NOTE from presenter: this may also have to do with the style of government, culture and other factors; this might be also expressed as needing to define the scope of the sustainable implementation, and then identifying the key stakeholders that need to be involved; the destination can then be broken into manageable sections for sustainable implementation) There is a cycle of sustainability; environment is only one factor; social and economic sustainability must also be considered Meetings make a difference to the local economy, through local suppliers and the economic trickle-down effect Social Purchasing Portal was something used by the 2010 Vancouver Olympic Games; it is a social framework for purchasing which facilitates buying from local suppliers in disadvantaged social groups o This created a legacy of skill development in the local economy from the event, and created long-term, meaningful linkages within the community o It was part of a long-term social strategy, not just a “one-off” initiative within an event (for example, like Build a Bike)ICCA Sustainability Brainstorm The South African meeting was a standout example; lanyards were made by women with AIDS and staff uniforms were chosen to support local groups Sustainability has a lot to do with the choices you make and how they relate to local issues as well as how they work for your organization and event In Leipzig, having no delegate bags was a good initiative o The issue is how to engage with sponsors more sustainably and effectively than just putting a logo on a bag The student transit initiative was exceptional Criticism: why was the program plastic wrapped? Or even printed at all? Issue: How do you re-invest cost savings? Do they go into social initiatives, to the bottom line, or a balance of both? Presenters’ Note: Trade-offs will happen. There needs to be prioritization for your event/organization/stakeholders between the triple bottom line elements of people, planet and profit ICCA should pursue a stronger voice on sustainability within the meetings industryPaul Salinger, GMIC President Elizabeth Henderson, Meeting Change ICCA Sustainability Showcase