Fundamentals of PR and implications of modern technology and social media #icca11 MONDAY 24/10/11

862 views

Published on

Fundamentals of PR and implications of modern technology and social media by Mathijs Vleeming from ICCA. Presentation held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

Fundamentals of PR and implications of modern technology and social media #icca11 MONDAY 24/10/11

  1. 1. Fundamentals of PR and implications of modern technology and social media
  2. 2. <ul><li>How have modern technology and social media changed media consumption in our industry? Alexandra Yeomans CIM Australasia, Publisher & Managing Dir. </li></ul><ul><li>Are the traditional fundamentals of PR still valid? Atti Soenarso & Roger Kellerman Meetings International, Editor in Chief, Publisher </li></ul>Programme
  3. 3. <ul><li>Social media for destinations and venues: Practical examples Christine Fuchs TW - The Global Magazine for Meeting, Incentive and Event Professionals Head of Sales & Marketing </li></ul><ul><li>ICCA’s PR Tools Mathijs Vleeming ICCA Manager Marketing & PR </li></ul>Programme
  4. 4. <ul><li>How have modern technology and social media changed media consumption in our industry? Alexandra Yeomans CIM Australasia, Publisher & Managing Director </li></ul><ul><li>Twitter: @cimnews </li></ul>
  5. 5. <ul><li>Your audience hasn’t changed </li></ul><ul><li>Your message hasn’t changed </li></ul><ul><li>The need to promote your brand hasn’t changed </li></ul>What hasn’t changed
  6. 6. <ul><li>More ways to deliver your message </li></ul><ul><li>More ways to increase your networks </li></ul><ul><li>Faster ways to deliver your message </li></ul>What has changed
  7. 7. What has changed <ul><li>Print Media </li></ul><ul><li>Email Newsletters </li></ul><ul><li>Digital E-Mags </li></ul><ul><li>iPad magazines </li></ul><ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Video hosting </li></ul><ul><li>Social Media </li></ul>
  8. 8. Print media
  9. 9. Email newsletters
  10. 10. E-mags & iPad Magazines
  11. 11. Websites & Blogs
  12. 12. Video hosting
  13. 13. Social media
  14. 14. <ul><li>E-Mags </li></ul><ul><li>E-Newsletters </li></ul><ul><li>iPad Magazines </li></ul><ul><li>Aggregated news readers </li></ul><ul><li>RSS readers </li></ul>Digital Media Explained
  15. 15. RSS Readers
  16. 16. Social Media Explained I need to drink I drank This is where I drank Why am I drinking Look at this drink I am good at drinking Lets all drink together
  17. 17. <ul><li>People will still read from trusted sources </li></ul><ul><li>The media has had to evolve as well </li></ul><ul><li>Most media outlets now have multiple media channels </li></ul>Managing the Media Clutter
  18. 18. <ul><li>Sent to print publication </li></ul><ul><li>Published in print magazine </li></ul><ul><li>Published in E-Mag </li></ul><ul><li>Published in iPad app with added video content </li></ul><ul><li>Referenced on Twitter, Facebook and LinkedIn </li></ul><ul><li>Video content hosted on Magazine website with story </li></ul><ul><li>Discussed on LinkedIn </li></ul>Following the press release
  19. 19. <ul><li>83% of B2B buyers research online </li></ul><ul><li>Social media helps to increase the possibility of being first in the google search string </li></ul>Digital footprint
  20. 20. Socialnomics <ul><li>Video </li></ul><ul><li>http://www.youtube.com/watch?v=fpMZbT1tx2o </li></ul>
  21. 21. <ul><li>Are the traditional fundamentals of PR still valid? </li></ul><ul><li>Atti Soenarso & Roger Kellerman Meetings International, Editor in Chief, Publisher </li></ul>
  22. 22. <ul><li>Social media for destinations and venues: Practical examples </li></ul><ul><li>Christine Fuchs TW - The Global Magazine for Meeting, Incentive and Event Professionals Head of Sales & Marketing </li></ul>
  23. 23. <ul><li>Mathijs Vleeming ICCA Manager Marketing & PR </li></ul><ul><li>ICCA Press Database </li></ul><ul><li>Digital Clipping Service </li></ul><ul><li>PR guideline articles </li></ul><ul><li>ICCA posts and Tweets your press release </li></ul>ICCA Public Relations Kit
  24. 24. <ul><li>Over 350 leading media and freelancers in the international meetings industry </li></ul><ul><li>Started in 2006 </li></ul><ul><li>IMEX and EIBTM press lists; research </li></ul><ul><li>Oct 2011: Online searchable database </li></ul><ul><li>Members: Select; export; print; update </li></ul><ul><li>Press: Update form; questionnaire </li></ul>ICCA Press Database
  25. 25. <ul><li>Data </li></ul><ul><li>Format; language </li></ul><ul><li>Target groups; target countries </li></ul><ul><li>#subscribers; certification; frequency </li></ul><ul><li>Topics; links to editorial calendar </li></ul><ul><li>Contact details (editorial; sales; publisher) </li></ul>ICCA Press Database
  26. 26. <ul><li>Online News Monitoring tool powered by Meltwater News </li></ul><ul><li>Tracking over 115,000 sources from over 190 countries and in 100 languages in real-time </li></ul><ul><li>Why hire a clippings agency? </li></ul><ul><li>Keep track of your media coverage and improve your PR efforts with the ICCA PR Kit! </li></ul>Digital Clipping Service
  27. 27. <ul><li>The key to fantastic media coverage – Martin Lewis, CAT Publications </li></ul><ul><li>When the media comes calling - uninvited; Strategies for dealing with potentially hostile media – Tina Altieri </li></ul><ul><li>How to get the most out of PR opps at trade shows - IMEX Press Office Team </li></ul><ul><li>Winning the PR Media Game - ICCA </li></ul><ul><li>Social Media for Events - ICCA </li></ul>PR Guideline articles
  28. 28. <ul><li>Login to the My ICCA section </li></ul><ul><li>Scroll down to &quot;My Services“ </li></ul><ul><li>Click on &quot;Post new or manage your press release“ </li></ul><ul><li>ICCA Member Press Release section; Members Update; ICCA Intelligence </li></ul><ul><li>We will Tweet your release @ICCAWORLD </li></ul>Post your press release
  29. 29. <ul><li>Thank you! </li></ul>That’s it!
  30. 30. Where are we now?

×