20130708 at 11.30 how technology can help your sales and marketing

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20130708 at 11.30 how technology can help your sales and marketing

  1. 1. International Congress and Convention Association . www.iccaworld.com | #RSMP13 How technology can help your sales and marketing
  2. 2. Technology Helping sales, marketing and events # RSMP13 @sannejolles @IMEXoliverh
  3. 3. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Let’s share some best- and next practices How do we connect ?
  4. 4. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Blank pages Time to share your ideas
  5. 5. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 promotion - 1 Use website and online presence to interact and share; how social is your website?
  6. 6. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 promotion - 2 Social media, “likes”, images, video…share! And invite others to share your highlights
  7. 7. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 connecting with clients E-mailings, CRM, social media, whitepapers… a lot of ways to share a virtual handshake
  8. 8. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Promotion, social sites, virtual handshake
  9. 9. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Sales tools Virtual tours, digital signage, narrowcasting, e-posters
  10. 10. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Event Apps Schedules, matchmaking, routing, crowdsourcing, surveys, links
  11. 11. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Realtime Check out data realtime. Delegate voting, crowdsourcing, traffic control, monitoring
  12. 12. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Virtual Sales, Apps, Real Time
  13. 13. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Hybrid/virtual events - 1 Streaming, Virtual MC, chat functions, social media
  14. 14. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Hybrid/virtual events - 2 Re-use your content. Webinars, platforms: create a new momentum
  15. 15. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Community platforms Keeping the conversation going; website, social media, platforms
  16. 16. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Hybrid and virtual events, communities
  17. 17. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 RFID, NFC Bringing events online; smart badges, collect/share information (e.g. in your social networks)
  18. 18. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Augmented reality, holograms Location based data, wayfinding, fun networking; holograms as a keynote
  19. 19. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 Gamification Example: KLM (Aviation Empire), GMIC (GameON) Scavenger hunt, games using QR or RFID
  20. 20. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 RFID, Augmented reality, gamification
  21. 21. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 and in future…
  22. 22. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 3D printing Now an exception, in future a solution for exhibitions and events?
  23. 23. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 The Internet of things How can we use the wealth of data that will be generated?
  24. 24. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 The Google Glass Any ideas how to use these for events, sales & marketing?
  25. 25. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 3D, Internet of Things, Google Glass
  26. 26. ICCA Research, Sales & Marketing Programme Twitter: #RSMP13 remember….. Technology should make things easier, not more complex.
  27. 27. www.rai.nl Copyright Amsterdam RAI THANK YOU
  28. 28. International Congress and Convention Association . www.iccaworld.com | #RSMP13 Thank you!

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