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11 ICCA RSMP 2012 - Culture's critical role in meetings

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Presentation given at the ICCA Research, Sales & Marketing Programme 2012

The ICCA RSMP took place from 13 - 16 June 2012 at the Festival Spieler Hauze in Bregenz, Austria.

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11 ICCA RSMP 2012 - Culture's critical role in meetings

  1. 1. ICCA Research, Sales & Marketing Programme Culture’s critical role in meetingsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12
  2. 2. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  3. 3. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  4. 4. Every market has its cultural rules and trying to enter a different market without knowing those rules is the same as deciding to sit down at a bridge game thinking “it can’t be that different from playing whist”. The difference is abysmal. Ignoring the differences can lead to humiliation, misunderstandings and serious defeats.International Congress and Convention Association.www.iccaworld.com | icca.mobi
  5. 5. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  6. 6. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  7. 7. “The Successful Professional of the 21st Century is multinational, multilingual and multicultural, focuses on fostering communication and understanding and wisely creates a level field for talents… and she will probably be a woman!”International Congress and Convention Association.www.iccaworld.com | icca.mobi
  8. 8. Work behaviour is NOT universalInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  9. 9. Manager’s home culture significantly influences his international marketing decisionsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  10. 10. Future-oriented cultures (USA) vs Past-oriented cultures (Europe)International Congress and Convention Association.www.iccaworld.com | icca.mobi
  11. 11. Particularists (USA – truth) Vs. Universalists (Brazilian – truth)International Congress and Convention Association.www.iccaworld.com | icca.mobi
  12. 12. Cultural differences impact on organsiations & in turn impact on meetingsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  13. 13. The impact of culture on: - management styles - communication styles - gender attitudes - F2F meetings - speaker stylesInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  14. 14. Culture Impacts on:• Colour attitudes• Traditions• Foods• Time• Contracts• Space• Public vs privateInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  15. 15. AssociationsInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  16. 16. Our role:- The changing face of Associations- Ever more international meetings- The language catalyst- Focus on uniqueness and not assimilation- The client is the driver…- Technology as the unifier... The DARWIN effect….adapt or die!International Congress and Convention Association.www.iccaworld.com | icca.mobi
  17. 17. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  18. 18. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  19. 19. • What do your colleagues think about your culture?• What do your colleagues think are your cultural strengths?• What do your colleagues think are your cultural weaknesses?• What annoys you about their culture?• What do you admire about their culture? International Congress and Convention Association . www.iccaworld.com | icca.mobi
  20. 20. TRUSTInternational Congress and Convention Association.www.iccaworld.com | icca.mobi
  21. 21. International Congress and Convention Association.www.iccaworld.com | icca.mobi
  22. 22. ICCA Research, Sales & Marketing ProgrammeThank you! From Julie & Linda!International Congress and Convention Association.www.iccaworld.com | icca.mobi | #irsmp12

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