IBM Retail | IBM Single View of Customer for Retail


Published on

IBM's customer solution is so advanced it can anticipate customer needs. Using powerful analytics, The IBM®Single View of Customer provides our clients with precise customer insights by acting as a single hub for all enterprise customer data. Quickly identifying customer needs generates actionable information so your retail business can make better-informed decisions throughout your organization.

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

IBM Retail | IBM Single View of Customer for Retail

  1. 1. IBM Sales and Distribution Retail Industry Solution Brief IBM Single View of Customer for retail Customer centricity begins with the customer In today’s competitive retail environment, it is more difficult than ever Highlights to develop and maintain customer loyalty. With near-instant access to information, customers are well-informed “super shoppers,” quick to G Provides accurate, complete customer abandon one retailer for another that can maximize their personal information to all channels, business processes and employees value. Understanding customer needs and interacting with them on a one-on-one basis has become a competitive imperative. G Allows retailers to provide relevant customer interactions and improve cus- tomer service The IBM® Single View of Customer solution for retail can help you obtain a 360-degree view of your customers’ needs, preferences, buying G Enables micro-merchandising and trends and propensities. The solution provides a single hub for all highly targeted marketing by under- standing customer preferences and enterprise customer data, and powerful analytics that generate action- buying trends able information so you can make better-informed business decisions G Improves decision making around throughout your organization—from marketing to merchandising and merchandising, product placement, from store operations to customer service. store locations and customer retention strategies The IBM Single View of Customer solution enables you to aggregate customer information from across the retail enterprise, external part- ners and data providers—into a single hub. This customer hub will enable you to operationalize the acquisition, distribution, management and analysis of enterprise-wide customer information across all channels. Therefore, regardless of the channel or touch point your customers choose to shop, if armed with complete, accurate information about each customer you can respond to their individual needs and prefer- ences in a timely, relevant manner. The IBM Single View of Customer solution also enables you to detect customer trends and affinities, helping you identify new opportunities and more effectively promote your products and services. With these invaluable insights, you will be poised to deliver greater value to your customers and keep them coming back again and again.
  2. 2. Benefits this solution can help you achieve include: G Improved customer service, satisfaction and loyalty. G Increased revenues with more relevant and timely customer interactions. G Important customer insights, including customers’ buying behaviors, © Copyright IBM Corporation 2009 trends and preferences. IBM Corporation G Improved cost-effectiveness and efficiency of managing customer Route 100 Somers, NY 10589 data. Produced in the United States of America November 2009 The solution helps manage and analyze key customer information, All Rights Reserved including: IBM, the IBM logo, and are trademarks or registered trademarks of International Business Machines G Customer recency, frequency and monetary value (RFM). Corporation in the United States, other countries, or both. If G Customer interactions and purchase history. these and other IBM trademarked terms are marked on their G Relationships, householding and life events. first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common G Marketing campaigns and promotions. law trademarks owned by IBM at the time this information G Retailer-specific key performance indicators (KPIs). was published. Such trademarks may also be registered or G Privacy and interaction preferences. common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at One customer, one view Other product, company or service names may be The IBM Single View of Customer solution can help you realize a sig- trademarks or service marks of others. nificant competitive advantage by arming you with deep knowledge of your customers and the ability to provide this information at the point Please Recycle of customer interaction. With full knowledge of shoppers’ preferences, you can offer the right product and information at the right time to attract, satisfy and retain your most valued customers. For more information To learn more about The IBM Single View of Customer solution for retail please contact your IBM representative or IBM Business Partner, or visit: RES03036-USEN-00