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The emergent recognition of the value of analytics clashes with the rampant growth of the volume of
both structured and unstructured data. Competitive organizations are evolving by adopting strategies
and methods for integrating business intelligence and analysis in a way that supplements the spectrum
of decisions that are made on a day-to-day and sometimes even moment-to-moment basis. Individuals overwhelmed with data may succumb to analysis paralysis, but delivering trustworthy actionable
intelligence to the right people when they need it short-circuits analysis paralysis and encourages
rational and confident decisions.