MacromatiX rings upsmart IT growth


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MacromatiX rings upsmart IT growth

  1. 1. IBM Systems and Technology RetailCase Study MacromatiX rings up smart IT growth With IBM BladeCenter H and System x Whether it’s making sandwiches or selling clothes, today’s retail busi- Overview nesses are stocked with complexity. Basic questions, such as how many slices of bread to order or how many jeans to manufacture, can be tough The need to answer without data to help make good business decisions. MacromatiX, a leading provider of end-to-end retail management software solutions for global retailers, needed to That’s where MacromatiX is making a difference. Founded in 1999, improve availability and transaction MacromatiX is a leading provider of end-to-end retail management soft- speeds for its cloud services. ware solutions for global retailers, including restaurants and convenience The solution stores, that need help managing the many layers of their operations. MacromatiX worked with IBM and IBM Premier Business Partner Corus360 Making a difference in retail to implement IBM BladeCenter® HS22 With U.S. headquarters in Duluth, Georgia, and additional operations and HS22V servers, and IBM System x® 3650 M3 and x3550 M3 servers all with in Australia, China and the United Kingdom, MacromatiX is delivering intelligent Intel® Xeon® processors. robust, scalable and reliable solutions to help retailers manage their business more effectively and intelligently with a web-based service The benefit called the MacromatiX Retail Operating System (ROS). The IBM solution processes transactions 20 percent faster, increases the availabil- ity to near 100 percent uptime and This solution is delivered by MacromatiX through a private cloud to provides a flexible, scalable environment help customers deal with critical issues. Capabilities of the ROS include with new virtualization capabilities. inventory control, cash management, labor scheduling, time and attendance management, forecasting and comprehensive reporting. “Basically we provide a set of tools to help many global retailers increase their productivity and their bottom line,” explains Alaa Pasha, president and chief executive officer of MacromatiX. “It helps you manage the store and the entire enterprise.” For example, restaurants need to know exactly how much food to order to ensure adequate supply while minimizing spoilage. Convenience stores need a way to account for and track the movement of cash and other
  2. 2. IBM Systems and Technology RetailCase Study tender types at the register. Retailers of all types need a way to manage staff schedules and labor costs. And they also need a way to access all of “We’re confident that with this information through a relevant and actionable reporting process. IBM, we are investing in “Retailers are very keen on having their store managers focus on a reliable and innovative customer service as opposed to sitting in the back crunching numbers, solution that we can rely looking at reports, etc.,” says Pasha. “Our tools are focused to substan- on for the long term.” tially reduce the time required to complete back-office tasks, resulting in increased manager’s productivity and more time focused on customer-facing activities.” —Alaa Pasha, president and chief executive officer, MacromatiX Success leads to growth challenges The valuable insight delivered by MacromatiX over the years has been MacromatiX hugely popular. In fact, the company started growing so rapidly that it needed to expand its IT infrastructure to keep up with the two to three million transactions processed on a daily basis. “Our business grew by more than 60 percent last year,” explains Pasha. “Supporting global retailers with thousands of stores requires the use of reliable technology and infrastructure.” Adding to the existing IT infrastructure was also important to help MacromatiX provide its customers with the service levels they were demanding. “Number one, high availability is extremely important to our customers. The second thing is performance,” explains Pasha. “When you’re dealing with this amount of data, it needs to perform to a very high standard.” In other words, MacromatiX customers wanted near real-time access to transactional data, and they needed it all the time. A trusted partner for comprehensive solutions Pasha says he felt IBM was the only solution provider that he could trust to guarantee continued success. “We were a lot more confident with the IBM brand and the IBM tech- nology in terms of innovation,” says Pasha. “We’re confident that with IBM, we are investing in a reliable and innovative solution that we can rely on for the long term.” With the help of IBM Global Services, IBM Global Financing and IBM Premier Business Partner Corus360, MacromatiX acquired a solution that includes five IBM System x 3650 M3 and System x3550 M3 servers featuring powerful, efficient Intel Xeon processors, as well as a BladeCenter H chassis with 12 HS22 and HS22V blade servers. 2
  3. 3. IBM Systems and Technology RetailCase Study Pasha says working with IBM Global Financing was ideal, with IBM pro- Solution components viding a three-year contract that was perfectly suited to the company’s business model. And the implementation process was a smooth one Hardware thanks to Atlanta-based Corus360. ● IBM BladeCenter® H chassis ● IBM BladeCenter HS22 and HS22V ● IBM System x® 3650 M3 and “Corus360 is a great partner,” says Pasha. “Everything was delivered on x3550 M3 time and it was pretty much a turnkey solution. From my perspective it ● Intel® Xeon® processors was a great success and a good, simple implementation process.” Software ● VMware Empowering business with virtualization ● Microsoft Windows One of the main benefits of the new solution is how it has enabled and ● Microsoft SQL Server empowered virtualization capabilities at MacromatiX. The company runs Services Microsoft Windows and Microsoft SQL Server and uses VMware for ● IBM Global Financing virtualization. The overall solution has led to greater agility because of ● IBM Global Services the flexibility and scalability of virtualization, and improved performance Business Partner with Intel Xeon processors. ● Corus360 “It all goes back to doing things faster, scaling faster and being more responsive. Now that we have this technology, we hope to increase our availability and deliver world-class service to our customers.” says Pasha. And with the IBM solution, MacromatiX now has the throughput to handle even the busiest bursts of activity for its retail customers with ease. In total, MacromatiX processes about three million transactions per day and can now process these transactions about 20 percent faster. He says tools like the BladeCenter H Advanced Management Module have helped deliver further simplicity to the data center. Counting on IBM now and in the future Moving forward, Pasha expresses confidence that the IBM solutions will provide the basis for future growth. “We’re excited about the value that this technology will add to our business,” says Pasha. “We believe that we’ve laid out the right foundation to grow our business and to support our customers.” 3
  4. 4. For more informationContact your IBM representative or IBM Business Partner, or visit us or more information about IBM Premier Business Partner Corus360,visit: www.corus360.comFor more information about MacromatiX, visit:© Copyright IBM Corporation 2012IBM CorporationIBM Systems and Technology GroupRoute 100Somers, New York 10589Produced in the United States of AmericaJanuary 2012IBM, the IBM logo,, BladeCenter and System x are trademarks ofInternational Business Machines Corp., registered in many jurisdictions worldwide.Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the web at “Copyright and trademarkinformation” at, Windows, Windows NT, and the Windows logo are trademarks ofMicrosoft Corporation in the United States, other countries, or both.Intel, the Intel logo and Xeon are trademarks of Intel Corporation in the U.S. and/orother countries.This document is current as of the initial date of publication and may be changedby IBM at any time. Not all offerings are available in every country in whichIBM operates.The client examples cited are presented for illustrative purposes only. Actualperformance results may vary depending on specific configurations and operatingconditions. It is the user’s responsibility to evaluate and verify the operation of anyother products or programs with IBM products and programs.THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS”WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDINGWITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FORA PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OFNON-INFRINGEMENT. IBM products are warranted according to the terms andconditions of the agreements under which they are provided. Please Recycle XSC03110-USEN-00