IBM PureApplication SystemIBM PureApplication SystemApplication platform systems with integrated expertise
2 IBM PureApplication SystemIT is moving to the strategic center of A business need for a new category ofbusiness systemsThe last 100 years have brought dramatic change for informa- The users of IT systems now consume and create their owntion technology. IT has moved from a specialized tool to become functionality. This behavior requires significantly more elasticitya pervasive influence on nearly every aspect of life. No longer do on the part of your IT infrastructure and drives an enormoustabulating machines simply count with mechanical switches; the acceleration in the iteration of solutions that lie far beyond tradi-IT industry has moved from vacuum tubes to the first program- tional demand cycles. The inefficiencies of today’s computingmable computers and far beyond. Today, as the planet becomes models are getting in the way of your business success.smarter and interactive data proliferates, IT has become a partof the very fabric of business—and of the way we live our lives. The model must shift to smarter computing—a model in which IT infrastructure is more simple, efficient and flexible—in orderThe accelerated pace of change in today’s world is rivaled by the to enable a smarter planet. Multiple approaches exist today aspace of change at IBM. IBM expertise in delivering solutions— IT and business leaders shift to smarter computing. You mightcomplex solutions throughout infrastructure, middleware and be tuning your own systems—using the flexibility of general-applications—has helped the planet become smarter. And as IT purpose systems to optimize the systems for your specificmoves to the strategic center of business, leaders at organizations business environment. However, the time and effort to do thisof all sizes turn to IBM to help them extract more real value can be significant. You might be taking advantage also of thefrom their data, business processes and other key investments. simplicity of appliances and the elasticity of cloud computing, where those approaches exist and make sense. The question is—As information technology makes this move to the strategic how can you get the best of all these options in one system?center of business, leaders can no longer ignore the inefficiencies Leveraging best practices and “building in” expertise is the keyin today’s approach to computing: to success in this area.●● On average, more than 70 percent of IT budgets are spent on As you take on the risk of pioneering new approaches within operations and maintenance.1 your industry, you need to know that your IT will deliver as●● Two-thirds of companies go over schedule on their project promised. This typically requires expertise that goes beyond deployments.1 the experience that resides within your organization.And as Gary Barnett notes in the Bathwick Group reportThe road to Smarter Computing,“… our IT systems have becomecomplex and difficult to manage. As a consequence, IT isincreasingly finding itself in the position of being a barrier toinnovation rather than an enabler of it.”2
3Introducing IBM PureSystem: A newcategory of expert integrated systems Business value comes quickly with IBM PureSystemsThe time has come for a new category of systems—systems that Built-in expertise helps you to address complex business andcombine the flexibility of general-purpose systems, the elasticity operational tasks automatically.of cloud computing and the simplicity of an appliance tuned to Integration by design helps you to tune your systems, built for cloud,the workload. The IBM PureSystem is the first expert integrated for optimal performance and efficiency.system to fundamentally change the experience and economicsof IT with built-in expertise, integration by design and a simpli- Simplified experience, from design to purchase to maintenance,fied experience. helps you to save time and reduce cost. IBM PureSystems arrive optimized for performance and virtualizedExpert integrated systems are essentially the building blocks of for efficiency. Expect a no-compromise design with system-levelcapability. This new category of systems represents the collective upgradeability. These IBM infrastructure and platform systemsknowledge of thousands of deployments, established best prac- are also designed for cloud computing, delivering the flexibility andtices, innovative thinking, IT leadership and distilled expertise. simplicity you need in today’s dynamic environment.At IBM, expert integrated systems come in two types:●● The IBM PureFlex System. Infrastructure systems deeply integrate the IT elements and expertise of your system IBM PureApplication System: An expert infrastructure. integrated platform system●● The IBM PureApplication System. Platform systems Consolidate workloads, simplify infrastructure and deliver ser- include middleware and expertise for deploying and managing vices rapidly using built-in expertise. The IBM PureApplication your application platforms; expect the components of an System is a platform system designed and tuned specifically infrastructure system. for transactional web and database applications. This workload- aware, flexible platform is designed to be easy to deploy, custom-When intelligence and knowledge are built directly into your ize, safeguard and manage. Whether you operate in a traditionalsystems, your team will not waste time devising, testing or tun- or private cloud environment, this IBM solution can provideing their custom integrated solutions. Instead, they can create you with superior IT economics.new capabilities with new levels of efficiency and speed. With the PureApplication System, you can provision your ownUsing systems with integrated expertise can help you achieve patterns of software, middleware and virtual system resources.greater agility, enabling you to adapt to workload spikes and to You can provision these patterns within an innovative frameworkdeliver new business capabilities. You can increase efficiency by that is shaped by IT best practices and industry standards—consolidating IT resources and raising productivity and you standards that have been culled from many years of IBM experi-can improve simplicity for ease of management, deployment and ence with clients and from a deep understanding of smarterintegration. And the IBM PureSystem helps you enhance control computing. These IT best practices and standards are infusedto help reduce risk and to help ensure reliability. throughout the system.
4 IBM PureApplication SystemIBM builds expertise into pre-integrated deployment patterns, Patterns of expertise help deliver valuewhich can speed the development and delivery of new services— simply and efficientlywith deployment times that are up to 20 - 30 times faster.3 Patterns of expertise can automatically balance, manage and optimize the elements necessary, from the underlying hardwareBy automating key processes such as application deployment, resources up through the middleware and software. ThesePureApplication expertise can reduce the cost and time required patterns of expertise help deliver and manage today’s modernto manage an infrastructure by as much as 35 - 55 percent.4 business processes, services and applications, and enable extensi- bility of the platform system. They do so by encapsulating,Built-in application optimization expertise can reduce the num- into a repeatable and deployable form, proven best practicesber of unplanned outages by as much as 90 percent or more and expertise. This best-practice knowledge and expertise hasthrough best practices and automation of the manual processes been gained from decades of optimizing the deployment andidentified as outage culprits.5 management of data centers, software infrastructures and appli- cations around the world, and is easily accessible through theAdministrators use built-in application elasticity to scale up or PureSystems Centre. These patterns are not just a “blueprint”to scale down automatically. They use data replication to help or a set of instructions to help you; the expertise is “built-in”ensure high availability. With IBM, these systems can support up and ready to help you achieve the following types of value:to 40 percent more transactions.6 From traditional To PureApplication Value delivered Systems System Full infrastructure stack, Faster time to value “Up and running” in months operational in hours Overpurchased and Automated workload scalability Built-in workload elasticity overprovisioned Integrated services and Requires multiple tools per Single point of management software management component Simpliﬁed acquisition You receive “piecemeal” order and Full, preintegrated software and support support of hardware and software and hardware Integration into Customized, so that they can Easier integration using current environment work with what you have open-standards computing Easy adaptation to address Hard-to-maintain, complex and Well-managed ﬂexibility and current needs “brittle” customer solutions simpler extensibilityThe IBM PureApplication System delivers significantly greater value than traditional systems.