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News Outdoor Group achieves advertising success with SAP and IBM


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Working with IBM, the New Outdoor Group replaced its outdated infrastructure with SAP ERP solutions and IBM Power 570 servers. This met the company’s requirement for a scalable platform that would serve its needs for at least 10 years. The group obtained a highperformance solution which dynamically reallocates virtual resources to optimize computing power, increasing reliability and streamlining the task of network administration.

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News Outdoor Group achieves advertising success with SAP and IBM

  1. 1. News Outdoor Group achieves Overviewadvertising success with SAP Challengeand IBM Outdoor advertising operator News Outdoor Group’s ERPNews Outdoor Group is the seventh- of diverse functions: production package and server system waslargest outdoor advertising operator in management, procurement unable to deal with the demandsthe world. The company owns more management, inventory movement, of rapid business growth.than 50,000 advertising surfaces in bookkeeping and financial accounting, Reliability was a crucial factor,five countries in Eastern and Central and report analysis and budgeting. as computational delays fromEurope. It currently has over 50,000 internal software threatened toadvertising surfaces in 90 cities. It is the The company’s business had grown undermine customer confidence.fastest growing international outdoor by a factor of 30 in seven years and theadvertising operator. number of users of its ERP system had Solution increased by a factor of 10. Naturally, Working with IBM, theIn 1999, the company laid the there were problems related to group replaced its outdatedfoundation for a business resource performance and scalability, as well as infrastructure with SAP ERPplanning system. However, exceptional with the functionality of the old system. solutions and IBM Power 570growth in the company meant this servers. This met the company’ssolution was soon outgrown. The First and foremost, it was the requirement for a scalablesystem needed to be upgraded: a new, throughput of the ERP system that platform that would serve itsforward-looking ERP platform had to be was inadequate. When building a data needs for at least 10 years.created that accounted for the strategic repository, the throughput of the fileplans of the company – a platform that servers and database servers was Key benefitscould meet the company’s business essentially at maximum. Moreover, The group obtained a high-needs for at least 10 years. since the old integrated ERP platform performance solution which combined different systems, the dynamically reallocates virtualFour years ago, the operator decided server base had to be increased and resources to optimize computingto replace the old ERP system, which significant resources were required power, increasing reliability andwas based on a variety of different to support the interfaces between streamlining the task of networkapplications and had a number the applications. This aspect had administration.Case study
  2. 2. gradually become a critical issue and the-clock was not deemed critical, the company began thinking about an asymmetrical cluster solution was virtualization. selected to ensure reliability. Powerful solution System implementation was basedBusiness Challenge Solutions available in the market were on two IBM Power 570 servers with analyzed, including criteria such as medium throughput. Each containsOutdoor advertising operator News cost and technical support. The most eight POWER6 processors and 64 GBOutdoor Group’s ERP package and advanced technological solutions RAM. They can currently be expandedserver system was unable to deal that met the company’s requirements to 16 processors and 128 GB RAM.with the demands of rapid business were produced by IBM. In addition, External memory is provided by IBMgrowth. the strategic alliance of SAP and IBM System Storage DS4800 disk arrays instilled confidence in the quality and and two IBM System Storage TS3200Reliability was a crucial factor for reliability of the solution. tape libraries.News Outdoor, as computationaldelays from internal software The company decided against a The operating system is AIX 5.3. Tivolithreatened to undermine customer tender for the platform because all Storage Manager 5.4 is used for systemconfidence. parties involved in the decision agreed backup. A fault-tolerant configuration unanimously that IBM was the best was implemented with High Availability choice. Bids were accepted only to Cluster Multi-Processing (HACMP), a select the individual vendors for IBM cluster technology. The DBMS is DB2 solutions. version 9.1. The focus of the selection process Some 70 percent of the major business was scalability and performance. The operations of the company divisions are company was growing so rapidly that now conducted on the new platform, the immediate priority was to increase and the transition is continuing in throughput over the next several years. keeping with plans for expanding the Reliability was also a significant factor system. because computational delays at a time when business was increasing The company decided against using so dramatically could significantly Virtual I/O Server since the number undermine customer confidence. The of Fibre Channel and Ethernet server system was intended for internal users. adaptors was adequate. LPAR (Logical Consequently, while availability round- Partition Access Resources), a logical 2
  3. 3. server, was selected as the physical Though company IT personnel hadserver for the implementation of the to master the new technologies, anddesign. This choice made it possible to despite not having any experience ordivide each server into three sections knowledge of the specific aspectsbased on the installation plan for the involved in implementing the newSAP systems. solution, the system was implemented Solution at the Moscow headquarters ofOne of the physical servers has logical the company in only two months. Working with IBM, the companysections containing the SAP ERP Specialists also received AIX training replaced its outdated software withproduction system, SAP NetWeaver at the IBM training center. Short-term SAP ERP solutions, implemented onProcess Integration (SAP NetWeaver plans for future expansion of the an IBM Power 570 server.PI) production system and all SAP DEV system include modifying the solutiondevelopment systems for SAP ERP, to enhance disaster recovery and This architecture met the company’sSAP NetWeaver Business Warehouse significantly reduce downtime in the requirement for a scalable platform(SAP BW) and SAP NetWeaver PI in event of a complete failure of system that would serve its needs for atone system. The second server has hardware. least 10 years.logical systems containing the SAPNetWeaver BW production system, The company obtained a high Business BenefitsSAP Quality Assurance System (SAP performance solution with excellentQAS), SAP ERP, SAP NetWeaver BW options for improving productivity in • Excellent options for improvingand SAP NetWeaver PI testing systems the future. The powerful tools offered productivity in the future, including(in one system), as well, as well as an by IBM for virtualization and organizing enhanced disaster recovery.infrastructure section for Tivoli Storage cluster computing, as well as the optionManager, NFS and the SAP transport of dynamically reallocating resources • IBM toolset dynamically reallocatessystem. between virtual solutions, allow the virtual resources, optimizing company to optimize its computing computing power, increasingUnqualified success power. DB2-SAP has proven itself to be reliability and streamlining the taskThe rollout of the hardware platform ideal in terms of performance, flexibility of network administration.was managed by KROK (equipment and ease of administration. In addition,delivery and installation, LPAR it is clear that the alliance between SAPconfiguration, AIX installation) and and IBM is not merely ostensible. TheMekomp (SAP systems installation, real benefits of their integrated productsbackup system and cluster and performance optimization toolsimplementation) with support from thoroughly convince the company thatNews Outdoors own specialists. they made the best decision. 3
  4. 4. Key Solution Components IBM Deutschland GmbH D-70548 Stuttgart IBM, the IBM logo, and are trademarks of International Business Machines Corporation,Advertising registered in many jurisdictions worldwide. A current list of other IBM trademarks is available on the Web at “Copyright and trademark information” at Intel, the Intel logo, Intel Xeon and the Intel XeonSAP® ERP, SAP NetWeaver Business logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the UnitedWarehouse, SAP NetWeaver Process States and other countries. UNIX is a registered trademark of The Open Group in the United StatesIntegration, SAP Quality Assurance and other countries. Linux is a trademark of Linus Torvalds in the United States, other countries, orSystem both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries,Hardware or both.IBM® Power® 570, IBM System Other company, product or service names may be trademarks, or service marks of others.Storage® DS4800 disk array, IBM This case study illustrates how one IBM customer uses IBM and/or IBM Business PartnerSystem Storage TS3200 tape technologies/services. Many factors havelibraries contributed to the results and benefits described. IBM does not guarantee comparable results. All information contained herein was provided by the featured customer and/or IBM Business Partner.Software IBM does not attest to its accuracy. All customer examples cited represent how some customersIBM AIX® 5.3, IBM DB2® 9.1, Tivoli® have used IBM products and the results they may have achieved. Actual environmental costs andStorage Manager performance characteristics will vary depending on individual customer configurations and conditions. This publication is for general guidance only. Photographs may show design models. © Copyright IBM Corp. 2011. All rights reserved. © Copyright 2011 SAP AG SAP AG Dietmar-Hopp-Allee 16 D-69190 Walldorf SAP, the SAP logo, SAP and all other SAP products and services mentioned herein are trademarks or registered trademarks of SAP AG in Germany and several other countries. SPC03346-RUEN-03 (November 2011)