IBM Systems and Technology RetailSmarter analytics on IBM POWER7servers for retailImproving the shopping experience through better insights
2 Smarter analytics on IBM POWER7 servers for retailHighlights Knowing store sales by SKU and a customer’s name, address and● Collect and analyze information from all channels and their last purchase isn’t good enough anymore. Smarter retail touchpoints for complete view of customers and business organizations are seeking answers to much tougher questions: performance● Make faster, better business decisions to support targeted ● Who are my most proﬁtable customers? marketing, tailored assortments and personalized shopping to ● Who are my least proﬁtable customers? help drive proﬁtable growth ● What channels do they prefer?● Take advantage of ﬁt-for purpose platforms that are optimized ● What is the best way to communicate with and market for the complex analytics needed to improve performance, to customers? identify customer behavior patterns and predict demand ● What new trends are emerging?● Improve performance management and develop critical ● Where are my product lines contributing to income insights using business analytics software from IBM and proﬁt? ● Where are my most proﬁtable stores and channels?Today’s retailers are challenged with serving customers who seek ● When is the best time to introduce promotions ora personalized experience—no matter where or how they choose reduce prices?to shop. Improved analytics tools can help gather and analyze ● How successful are my marketing campaigns?information gained from every shopping channel to derive ● How will clients react to my new product branding?valuable insights to help retailers deliver on their customers’expectations. With these insights, you can understand your IBM POWER7customers more completely, learn from customer behavior, POWER7 systems are versatile platforms that deliver a newpredict future demand and take action early. This is a fundamen- level of value and economic beneﬁt by driving a higher level oftal transformation in the retail industry that helps you deliver integration and innovation from the chip in addition to virtual-a superior shopping experience that may lead to more sales, ization capabilities in the operating system, middlewarehigher margins and improved customer loyalty. and energy management. These systems represent a huge improvement in performance and energy efficiency, but moreRetail industry leaders are getting smarter about the way they importantly, they deliver unprecedented workload-optimizedinteract with their customers across all channels—from in performance across transactional databases, speed web through-the store, online, using mobile devices, through the call put and deliver analytics with leadership performance per core,center and even in social media settings. Smarter analytics system scalability and performance per watt.on IBM® POWER7® servers for retail is designed to collectand analyze information about shoppers to drive better POWER7 servers provide the infrastructure foundationbusiness decisions. This information can be used to improve for the IBM Smart Analytics System, IBM Cognos® andthe customer’s shopping experience and boost business IBM SPSS® business analytics software so you can take fullperformance as well as tailor assortments and collaborate advantage of the complete customer and business performancewith suppliers to deliver the right merchandise at the right analytics capabilities of these systems. POWER7 servers providetime and place—for the right price. high-performance at reduced costs enabling retailers to do more with fewer resources and speed time to deployment of projects. Designed to support data analysis, POWER7 is the key infra- structure component that helps you understand your customers more completely and improve the shopping experience.
IBM Systems and Technology 3POWER7 servers can help: increase return on investment (ROI) with a faster time-to-value. This integrated, high-performance analytics solution is● Reduce costs and improve asset utilization through supported by POWER7 servers and designed to accelerate the consolidation and virtualization of under-utilized servers. delivery of insights for faster, smarter decision making. Smart● Improve infrastructure resilience and deliver the reliability, Analytics System offerings on IBM Power Systems™ provide availability and serviceability needed for secure, consistent maximum ﬂexibility and are pre-integrated and optimized before and reliable interactions. being delivered to you for quick implementation with rapid● Provide integrated service management features to automate delivery of value. The Smart Analytics System is a turnkey repetitive tasks, accelerating time to value and minimizing analytics solution that delivers leading business intelligence capa- the possibility of human error. bilities with cost-efficient, ﬂexible design, and mission-critical reliability. Because it is a pre-packaged appliance, the system canIBM Smart Analytics System be business ready in days, not months. This scalable system:Maximizing the business value of your data requires a ﬂexible,centralized environment that helps you deliver business ● Is built on a foundation of IBM data warehouse managementinformation across your enterprise. The Smart Analytics System software, storage solutions and the Power Systems platform.provides a foundation for improved analytics that is built on a ● Offers a breadth of business analytics capabilities includingworld-class database and hardware platform to help you make reporting, analysis, scorecards, dashboards and alerts as well asthe most of your data. With the Smart Analytics System you predictive analytics.can generate the insights you need to work smarter in today’s ● Provides pre-integrated hardware and software modules thatchallenging, fast-paced retail industry by putting the right can be added to your existing infrastructure for unmatchedinformation in the hands of your decision-makers. With the scalability and ﬂexibility.Smart Analytics System, you can: Business analytics software from IBM● Collect data from many sources in real-time to generate more To stay ahead in a competitive marketplace, you need to spot accurate insights based on the most up-to-date information. trends, better understand your customers and make informed● Conduct analysis more frequently so you can be more agile decisions quickly. Through improved analytics, retailers gain when creating or changing your go-to-market strategies. access to reliable, timely information that can be used to under-● Make better, faster decisions using an interactive, self-service stand chain-wide performance as well as customer shopping environment for analyzing customer information across preferences. This allows retailers to build targeted marketing channels. campaigns and tailor assortments at the store level—and even● Measure and monitor ﬁnancial and operational business for individual shoppers—to create a substantial competitive performance, analyze results, predict outcomes and plan advantage. Cognos and SPSS software provide an enterprise for better business results. platform for customer analytics and performance management● Uncover new business opportunities and gain new insights to that integrates and leverages information from all channels to help maximize product proﬁtability, minimize customer churn, help you: detect fraud and increase campaign effectiveness. ● Identify, report on and analyze performance, trends,The Smart Analytics System is designed to improve retailers’ proﬁtability, buying patterns, preferences and behavior.ability to unlock insights hidden within their company’s data,helping them drive revenue growth, improve performance and