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Watson Marketing Mobile Overview

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Discover the exciting mobile capabilities of Watson Marketing. Marketers can design, engage, and measure mobile experiences no matter where they customer is. Learn more here: https://www.ibm.com/marketplace/cloud/digital-marketing-and-lead-management/us/en-us

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Watson Marketing Mobile Overview

  1. 1. Mobile customer engagement - built for a smarter marketing cloud Hello, smarter mobile engagement. Learn More Watch The Video Drive engagement, loyalty, and revenue by engaging customers though mobile channels. Create meaningful mobile relationships with your customers. 1 Think Kelly March 24, 2016 at 3:28PM AS A THANK YOU FOR COMPLETING OUR SMS SURVEY, WE ARE OFFERING YOU 15% OFF YOUR NEXT PURCHASE We appreciate your feedback, Kelly! THINK Learn MoreDesign the mobile experience your customers expect. IBM Marketing Cloud Mobile THINK A/B/n Design — Create customer journey maps. Execute — Automate execution across channels. Measure — Understand response and behaviors. Connect — Integrate into other channels and sources. App Messaging Push notifications, in-app messages, message center, and preferences. SMS Connect through the widest mobile channel in multi-step, two-way interactions. 1 Mobile Email More than half of emails are opened on mobile, are you optimized for it? Multi-Channel Programs Develop automated, multi- channel mobile campaigns through a marketer interface. Testing Systematically test push notifications to decide which message is most effective. Proximity & Location Send messages based on proximity, beacons, or location segments. Personalization Customize messages with dynamic content such as names or individual content. Connected Channels Pre-built integrations to our network of partners with the Universal Behavior Exchange. Journey Mapping Design ‘zoomed-out’ customer experiences and get the full picture.

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