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Perspectives from the CMO

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How are CMOs navigating this age of disruption where new competitors emerge at breakneck speed? The recent C-suite study from IBM’s Institute for Business Value reveals
how marketing dynamos are embracing creative destruction and enriching the arc of engagement with customers.

Published in: Marketing
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Perspectives from the CMO

  1. 1. ibm.biz/cmostudy Learn more about leading CMOs and their perspective. Redefining Markets: Insights from the IBV Global C-suite study – The CMO Perspective How are CMOs navigating this age of disruption where new competitors emerge at breakneck speed? The recent C-suite study from IBM’s Institute for Business Value reveals how marketing dynamos are embracing creative destruction and enriching the arc of engagement with customers. PERSPECTIVES FROM THE CMO 63% say creating better experiences for their customers is their #1 priority. Customers in Their Sights expect to offer more digital opportunities for customer engagement.80% Listen and Engage Handshakes Form Partnerships 69% plan to partner more extensively to forge multi-dimensional customer experiences. Competitive Spirit 60% expect more competition will come from outside their industry versus from within. plan to hire employees with the relevant skills to improve the marketing team’s digital literacy.79% Digital is in their DNA Data-Driven Decisions of CMOs are using predictive analytics today to explore new trends.69% IBM Commerce

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