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Mobile customer engagement in the retail industry

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Retailers are looking to capitalize on the increasing ubiquity of mobile devices in consumers' hands, using mobile messaging innovation (push notification, mobile web push, SMS) to deepen connections with customers and prospects via personalized interactions. IBM Mobile Customer Engagement helps marketers engage their mobile consumer with rich and relevant content and offers -- to ultimately help increase customer conversion, revenue and brand loyalty.

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Mobile customer engagement in the retail industry

  1. 1. Retail How department stores, specialty retailers, and malls use Mobile Customer Engagement Deliver highly relevant content and marketing messages to selected consumers Retailers are looking to capitalize on the increasing ubiquity of mobile devices in consumers’ hands, using mobile messaging innovation (push notification, mobile web push, SMS and wallet) to deepen connections with customers and pr ospects via personalized interactions. IBM Mobile Customer Engagement helps marketers engage their mobile consumer with rich and relevant content and offers—to ultimately help increase customer conversion, revenue, and brand loyalty. Operational Commercial Informational Drive greater store and online traffic by sending app pushes in advance of holidays Maximize results, average purchase value, loyalty engagement, and mobile revenues with contextually relevant promotions by app usage, marketer segments, real-time behavior Boost cross-sell and up- sell with special offers via in- app inbox by retargeting online and offline behavior Increase engagement with monthly loyalty statements and goal reminders to next status Generate greater customer satisfaction with contextually relevant content to aid customers with targeted information on new products Improve service with purchase confirmation and shipped push alerts via APIs Enhance customer experience with abandoned cart reminders, deep-linking messages directly into app / web confirmation page to simplify process Loyalty Programs Provide greater rewards and value to your best customers. Enable loyalty members to track store promos, past purchases, and loyalty points earned In-Store Messaging Improve experience and commerce by engaging shoppers in real-time using location targeting technologies; drive-to- store based on actual user locations Offers and Promotions Present smart and timely offers and recommendations to increase basket size and sales conversions by supporting real-time up- selling and cross-selling. Deliver customer-specific offers using data from existing CRM Service Alerts Deliver targeted information to aid customers with services such as purchase confirmation, shipping notifications, cart reminders, or new product alerts to enhance the customer experience Retail How department stores, specialty retailers, and malls use Mobile Customer Engagement Deliver highly relevant content and marketing messages to selected consumers Retailers are looking to capitalize on the increasing ubiquity of mobile devices in consumers’ hands, using mobile messaging innovation (push notification, mobile web push, SMS) to deepen connections with customers and pr ospects via personalized interactions. IBM Mobile Customer Engagement helps marketers engage their mobile consumer with rich and r elevant content and offers—to ultimately help increase customer conversion, revenue, and brand loyalty. Operational Commercial Informational Drive greater store and online traffic by sending app pushes in advance of holidays Maximize results, average purchase value, loyalty engagement, and mobile revenues with contextually relevant promotions by app usage, marketer segments, real-time behavior Boost cross-sell and up- sell with special offers via in- app inbox by retargeting online and offline behavior Increase engagement with monthly loyalty statements and goal reminders to next status Generate greater customer satisfaction with contextually relevant content to aid customers with targeted information on new products Improve service with purchase confirmation and shipped push alerts via APIs Enhance customer experience with abandoned cart reminders, deep-linking messages directly into app / web confirmation page to simplify process Loyalty Programs Provide greater rewards and value to your best customers. Enable loyalty members to track store promos, past purchases, and loyalty points earned In-Store Messaging Improve experience and commerce by engaging shoppers in real-time using location targeting technologies; drive-to- store based on actual user locations Offers and Promotions Present smart and timely offers and recommendations to increase basket size and sales conversions by supporting real-time up- selling and cross-selling. Deliver customer-specific offers using data from existing CRM Service Alerts Deliver targeted information to aid customers with services such as purchase confirmation, shipping notifications, cart reminders, or new product alerts to enhance the customer experience

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