Is your approach to customer analytics and experience obsolete? In today’s marketplace, basic personalization strategies aren’t even close to good enough. Your customers expect consistent experiences and added value in every interaction with you. And if you don’t meet their needs, you risk losing their business.
Experts from Econsultancy and IBM teach you how leading marketers are integrating and analyzing expanding data sources to gain insights into their customers’ buying patterns and brand preferences. This fast-paced session will cover findings from the latest research into buyer behavior from Econsultancy commissioned by IBM. By looking at the results of studies examining both consumers and the marketers trying to reach them, we'll uncover what's important, what's not, and where to find opportunities for success.
- Why customer experience is more important than ever in a commoditized world
- Why today’s approach to customer analytics and experience is obsolete
- How to capitalize on the powerful connection between customer experience and trust
- About the dangers of poor conflict resolution, and why you should fix issues before they drive customers away.