in just 3 clicks?
Can you create marketing tailored to customer behaviors
Meet Rosie. Rosie is a digital marketer for Alpine Adventures – a ski resort – and
wants to use customer data to drive the relevant, personalized marketing
experiencess her customers and prospects deserve.
However, getting a current view of her customer’s latest behavior and
preferences and acting on this context across channels isn’t easy.
Meet Mr. Chan. The Chan family has been researching ski vacations but the
Facebook ads they’ve seen from Alpine Adventures have been generic, and he
scrolled right by them. The family instead received an email from a competitor that
was more tailored to their needs and never even bothered to compare the
competitor to Alpine Adventures. The Chans chose the competition and Rosie
and Alpine Adventures lost a potential customer.
Search: SKI VACATIONS
Hello Mr. Chan
Rosie is frustrated. One of her biggest challenges is creating a connected view of
her customers’ actions across all the brand’s engagement channels. She wants
to be able to deliver consistent, tailored experiences for her customers across
channels in the moment.
“I can’t react to my customers
in the moment.”
“I can’t access a single view of
customer data across channels.”
“I need my applications
to talk to each other.”
“It is too hard to provide
a consistent experience
“It is too hard to provide
relevant offers and content
to my customers.”
“Getting the right analytics
to inform interactions
in the moment is difficult.”
Rosie isn’t alone in feeling this pressure. With marketing departments using
an average of 30 different technologies, it’s hard to act on insights from any channel
in any channel.
Rosie wants to spend less time on the mechanics of marketing. She wants to spend
more time creating the breakthrough personalized experiences her customers and
Let’s see how Rosie could’ve used IBM Marketing Cloud with Universal Behavior
Exchange to win over the Chan family.
With UBX, marketers like Rosie can:
make moments matter
M T W TH F
Take control. Connect the flow of data between marketing solutions
without opening a project with IT. You control the flow of customer data
including audiences, events, and profiles between certified applications
in as little as 3 clicks.
Make moments matter. Automate personalized campaigns using
triggers based on the customer behaviors you select. Respond to
customer behavior from any channel in any channel.
Enrich your results. Boost performance with more targeted campaigns
that save money, increase acquisition, and build brand loyalty.
Meet our partners. UBX is powered by an open ecosystem of certified
solution providers across social, mobile, CRM and paid advertising.
Learn more by clicking on the logos above.
With IBM Marketing Cloud with UBX, Rosie is now able to deliver
the Chan family experiences personalized in the moment based on
their social activity and online browsing. The Chan family gets a fun
ski vacation at a great price – and it only took Rosie minutes to craft this
personalized experience. UBX enabled Rosie to personalize at scale,
increase response rates, and improve ROI across paid, owned, and
and see how IBM Marketing Cloud with UBX can enable you
to create personalized marketing campaigns in three clicks.
Try the interactive demo