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IBM Marketing Cloud: A Day in the Life of an Insurer

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Learn more about IBM Marketing Cloud: http://www.ibmmarketingcloud.com/

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IBM Marketing Cloud: A Day in the Life of an Insurer

  1. 1. © 2016 International Business Machines Corporation IBM Marketing Cloud After moving from the city to the suburbs, Lilly purchases her first car Lilly views a Big Blue Auto Insurance Facebook ad and clicks through to the website Lilly submits her information and requests a quote Lilly immediately receives an email including her quote details, policy options, and an offer to schedule a phone consultation with an agent
  2. 2. © 2016 International Business Machines Corporation IBM Marketing Cloud Big Blue guides Lilly through her insurance options with ease The following day, Lilly receives an SMS reminder of her phone appointment that afternoon The agent further explains the details of her options, and Lilly is now confident in choosing her policy Lilly completes the transaction online and receives a confirmation email with a link to download the award-winning app
  3. 3. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly personalizes her experience across devices Lilly downloads the app on her phone and tablet, and uses the preference center to personalize her notifications Several weeks later, Lilly receives a push notification payment reminder The push notification deep-links her directly to the in-app payment center where she easily pays her first bill 1
  4. 4. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly knows she made the right selection by choosing Big Blue Lilly continues to receive emails and push notifications of payment reminders, new app features, and policy updates Although Lilly hopes to never encounter any bumps in the road, she feels comforted knowing Big Blue has her covered Lilly posts to Big Blue’s Facebook and Twitter about her positive experience !

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