Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IBM Marketing Cloud: A Day in the Life of a Travel Organization

914 views

Published on

Lean more about IBM Marketing Cloud: http://www.ibmmarketingcloud.com/

Published in: Marketing
  • Be the first to comment

IBM Marketing Cloud: A Day in the Life of a Travel Organization

  1. 1. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly, a professional photographer, is researching travel options Lilly views a Blue Hotel ad on Facebook and clicks through to the mobile website While browsing, she is presented the opportunity to receive travel newsletters and exclusive discounts through Blue Hotel’s email and SMS program Lilly is excited about the thought of a discounted trip, so she enters her information and signs up
  2. 2. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly personalizes her experience across channels The following day, Lilly receives a welcome SMS, encouraging her to download Blue Hotel’s mobile app to view the recommended trip of the day and exclusive mobile offers Lilly downloads the app and uses the notification preference center to personalize her mobile experience and opt- in to offers Lilly views in app the recommended trip to Iceland and is amazed by the beautiful photos of scenery and attractions
  3. 3. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly is motivated to book by receiving relevant notifications of offers Lilly searches her ideal travel dates, but hotel rates are higher than she would prefer so she decides to take some time to think about it Several days later, Lilly receives a Blue Hotel push notification offer to book 4 nights and receive 75% off the 5th night 5 nights is the perfect amount of time for her trip to Iceland and she does not want to miss out on this limited-time deal, so she follows through with booking 1
  4. 4. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly knows she made the right choice by traveling with Blue Hotel Lilly receives a confirmation email for her hotel booking, including recommendations on local attractions to consider during her trip The following week, she receives a push notification encouraging her to personalize her stay and add special requests to her booking Lilly is so pleased with her booking experience, she posts to Facebook and Twitter about her upcoming trip and positive experience with Blue Hotel 1

×