Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IBM Marketing Cloud: A Day in the Life of a Retailer

533 views

Published on

Learn more about IBM Marketing Cloud: http://www.ibmmarketingcloud.com/

Published in: Marketing
  • Be the first to comment

IBM Marketing Cloud: A Day in the Life of a Retailer

  1. 1. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly, an avid online shopper, shops Boutique’s website Lilly views a Facebook ad for Boutique and clicks through to the mobile website She browses the mobile website and adds a handbag to her shopping cart Lilly purchases the handbag, and opts in to receive Boutique’s SMS updates while checking out
  2. 2. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly personalizes her experience across channels Lilly receives a mobile email, including the details of her purchase, and offering product recommendations for future purchases The following day, Lilly receives an SMS informing her that her item has shipped, and encouraging her to download Boutique’s mobile app to receive tracking notifications Lilly downloads the app and uses the notification preference center to personalize her mobile experience
  3. 3. © 2016 International Business Machines Corporation IBM Marketing Cloud Several days later, Lilly receives a push notification informing her that her order has been delivered Lilly returns home from work, delighted to find her amazing new handbag The following day, she receives an email thanking her for her recent purchase and a limited-time 15% discount Lilly is personally updated throughout her shopping experience
  4. 4. © 2016 International Business Machines Corporation IBM Marketing Cloud The following week, Lilly receives a push notification, informing her that her 15% discount expires in 24 hours Lilly decides to take advantage of this discount, and purchase the matching shoes that were previously recommended to her Lilly is so pleased with her shopping experience, she posts to Facebook and Twitter about her positive experience with Boutique Lilly is encouraged to become a repeat customer

×