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IBM Marketing Cloud: A Day in the Life of a Banker

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Learn more about IBM Marketing Cloud: http://www.ibmmarketingcloud.com/

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IBM Marketing Cloud: A Day in the Life of a Banker

  1. 1. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly, a young professional, decides to open a new bank account Lilly visits the Blue Bank website to open a new bank account She fills out an application on her laptop and is told the account will be opened within 24 hours The next day, Lilly receives an email confirming that her account is open and to follow through with activation
  2. 2. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly personalizes her experience across her devices Later that day, Lilly receives an SMS encouraging her to download the Open Bank App She downloads the app on her phone and tablet The app offers notification preferences so Lilly can personalize her experience
  3. 3. © 2016 International Business Machines Corporation IBM Marketing Cloud One month later, Lilly is considering buying her first home Lilly logs into her Blue Bank account and uses the mortgage and affordability calculators The following day, Lilly receives a push notification encouraging her to set up an appointment with an advisor at her local branch The push notification deep-links her to a scheduling page, where she decides on a date and time to meet with her Blue Bank rep 1 1:00pm
  4. 4. © 2016 International Business Machines Corporation IBM Marketing Cloud Lilly knows she made the right selection by choosing Blue Bank On the day of her appointment, Lilly receives an SMS reminder including the details of her appointment Lilly meets with her local branch advisor and is so pleased with the helpful guidance on financing her first home Lilly posts to Facebook and Twitter about her positive experience with Blue Bank $

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