Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IBM Digital Analytics Next Gen UI/UX

6,455 views

Published on

Introducing IBM Digital Analytic's latest product enhancements. Learn more: https://youtu.be/SM622vDU7qM

IBM Digital Analytics Next Gen UI/UX

  1. 1. IBM Digital Analytics Next Gen UI/UX
  2. 2. Please Note: • IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. • Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. • The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. • The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2
  3. 3. Improving The User Experience There’s one key to our future growth: the client experience - Ginni Rometty
  4. 4. This is not a user experience… Improving The User Experience
  5. 5. …this is a user experience Improving The User Experience
  6. 6. Understand • Design + Product Management + Development Collaboration • Hills frame the problem and identify opportunities for enhancing the user experience. Explore • Ideation to shift thinking for prioritization of design and engineering scenarios. • Define concepts. Prototype • Harden concepts into artifacts to be evaluated and refined into final user interfaces. • Helps to focus the team around core concepts and gain rapid feedback. Evaluate • Checkpoint for feedback review with usability tests, sponsor users. Continued feedback cycles for regular iterations.
  7. 7. IBM Design Thinking: Prototyping
  8. 8. IBM Customer Experience Solutions Platform Direction 12 May 20158 Next Generation Digital Analytics • IBM Design Thinking driven UI/UX update Journey Analytics • New service focused on aggregate and individual views of omni-channel customer engagement Tealeaf on Cloud • Complete deployment of Tealeaf but as SaaS Customer Analytics Platform in the Cloud • Universal Behavior Exchange • “Analytics Inside”
  9. 9. Improved Usability Improved Performance Responsive Design Unified Digital Analytics User Experience: Next Generation Digital Analytics Project Goals:
  10. 10. Theme 1: Improved Usability
  11. 11. User Experience: Next Generation Digital Analytics Improved Usability: Dynamic Report Building Workflow
  12. 12. User Experience: Next Generation Digital Analytics Improved Usability: Data Visualization
  13. 13. User Experience: Next Generation Digital Analytics Improved Usability: Custom Metric Calculator
  14. 14. User Experience: Next Generation Digital Analytics Improved Usability: Workspaces
  15. 15. Theme 2: Improved Performance
  16. 16. User Experience: Next Generation Digital Analytics UI Improved Performance: Simplify & Streamline Navigation More efficient chart / graph widgets 1 2 Move from Flash based UI to HTML 5 with responsive design 3
  17. 17. User Experience: Next Generation Digital Analytics UI Improved Performance: Iterative report development Refresh report view when: - Metrics are added / removed - Breakouts are modified - Visualizations changed
  18. 18. Theme 3: Responsive Design
  19. 19. User Experience: Next Generation Digital Analytics UI Responsive Design: Move from Flash based UI to HTML 5
  20. 20. Theme 4: Unified Digital Analytics
  21. 21. User Experience: Next Generation Digital Analytics UI Unified Digital Analytics: Best Practice + Ad Hoc Reporting in one UI
  22. 22. ONE UI View Best Practices Reports Create a custom ad-hocreport Reporton real- time metrics with enhanced visualizations Performdeeper analysis directly fromBest Practice Reports Manage common interfacefor all digital marketing activities Benchmark competitive data within Best Practices and Ad- Hoc Reports Unified Digital Analytics: Unify the disparate services and disjointed UI‟s that span the Digital Analytics suite User Experience: Next Generation Digital Analytics UI
  23. 23. New Backend Data Architecture
  24. 24. User Experience: Next Generation Data Architecture Remove Digital Analytics Limits Improved Report Query Performance Unify Digital Analytics & Explore Project Goals:
  25. 25. Theme 1: Remove Reporting Limits
  26. 26. User Experience: Next Generation Data Architecture Remove Limits: Elimination of Explore Credits
  27. 27. User Experience: Next Generation Data Architecture Remove Limits: Alleviate restrictions on date ranges for report queries
  28. 28. Theme 2: Improved Query Performance
  29. 29. User Experience: Next Generation Data Architecture Improved Queries: Client managed job queue • Set relative job priority & reorder current job queue • Automatic disablement of un-used reports
  30. 30. Theme 3:Unify Analytics & Explore
  31. 31. Unified Backend: Best Practice + Ad Hoc Reports from one system User Experience: Next Generation Data Architecture
  32. 32. User Experience: Next Generation Data Architecture Data Architecture: Unified Backend 1. Consistent Data Retention Policy • Allow as much data retention as each client requires • Support back processing for the entirety of the client‟s data retention policy • All report types support extended historic ad hoc analysis • Increased duration for any „one-time‟ ad hoc report query 2. Support expanded set of data joins (i.e., ‘breakout’ combinations) • ex. combine product view w/ product shop and order information • “or” joins across segment criteria types
  33. 33. IBM Digital Analytics Beta Rollout
  34. 34. Rolling Beta Release Targets: both in terms of clients & functionality* “Preview” <view; workspace; build hills> Sponsor Clients Beta 1.0: <Preview + DA report hills> Sponsor + Beta Test Clients Beta 2.0: <Beta 1.0 + segment hills> Select Clients + Business Partners Beta 3.0 <Beta 2.0 + Best Practice Hills> Select Clients General Beta All Clients Dec 2014 Mar 2015 June 2015 Apr 2015 May 2015 * All target dates and content are subject to change Next Generation Digital Analytics Beta Rollout
  35. 35. Demo
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 46
  46. 46. 47
  47. 47. 49
  48. 48. 50
  49. 49. 67

×