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IBM Benchmark Back to School UK Online Retail Shopping Report


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IBM Benchmark Back to School UK Online Retail Shopping Report

  1. 1. iOS vs. Android Traffic Sales AOV £53Android £63iOS 17% 44% 9% 33% Desktop vs. Tablet vs. Smartphones Traffic Sales AOV £67 Mobile Shopping Spurs Online Growth 14.6%increase in UK online retail sales over August 2014 38% 38% 24% 57% 17% 26% £64 £55 © Copyright IBM Corporation 2015. IBM, the IBM logo and are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at For more information, go to Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors. Average order value £64 3 Items per order Data from IBM Digital Analytics Benchmark for August 2015 43%of online sales came from mobile devices, up 3%over 2014 62%of online traffic came from mobile devices, up 11%over 2014