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How can fashion retailers nurture customer loyalty?

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How does Europe's online fashion platform nurture customer loyalty with email campaigns?

Published in: Retail
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How can fashion retailers nurture customer loyalty?

  1. 1. Cuts lead time for email campaigns by 50% and launches 230 ultra-targeted messages daily Replaced complex and time- consuming manual campaign management processes with IBM Campaign Incentivizes incremental purchases and encourages repeat business 50% is Europe’s leading online fashion platform, with more than 17 million active customers Zalando Aimed to increase its competitive advantage in the fashion market with personalized promotions BUY % BUY % How can fashion retailers nurture customer loyalty? © IBM Corporation 2016 UVJ12362-WWEN-00 Source: http://ibm.co/1OcsKQa

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