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IBM Commerce Eighth Annual Online Retail Holiday Readiness Infographic

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Online shopping is on the rise, mobile shopping is hitting new heights, and the continuing surge in sales may make this the most exciting season yet—especially for retailers who plan ahead. Here’s a look at key trends that can help you succeed in the 2015 holiday season. Learn more: ibm.com/benchmark

Published in: Retail
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IBM Commerce Eighth Annual Online Retail Holiday Readiness Infographic

  1. 1. iOS vs. Android Traffic Sales AOV $104 iOS $74Android 15% 33% 6% 19% Desktop vs. Tablet vs. Smartphones Traffic Sales AOV $122 Online shopping continues to soar 13% 34% 53% $103 $81 © Copyright IBM Corporation 2015. IBM, the IBM logo and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. For more information, go to ibm.com/benchmark Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors. 12.6% Average order value $ 125 4 Items per order 75% 11% 14% Shoppers are easily distracted 6:42 March 2015 Average session length down 10% from March 2013 7.2 March 2015 Average page views per session down 8% from March 2013 36% March 2015 Bounce rate up 10% from March 2013 Understand your customers Seamlessly engage across all channels Create exceptional mobile experiences Fuel innovation, productivity and results Mobile is driving record results Predictions December 2014 increase in online retail sales YoY for Thanksgiving through Cyber Monday Mobile % of sales reached 27% 21% Mobile % of sales predicted to reach by December 2015 26% December 2014 45% Mobile % of traffic predicted to reach by December 2015 56% Conversion rates on key shopping days. 1 3 5 7 9 11 13 15 17 19 21 23 25 27 28 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 7% 6% 5% 4% 3% 2% 1% 0% Cyber Monday Black Friday Green Monday Thanksgiving Dec 26 November December Conversion rates were highest on Cyber Monday across all channels: Direct = 6.0% Paid = 5.9% Marketing = 5.2% Natural = 3.5% Mobile = 3.3% Referral = 3.1% Social = 2.1% Online shopping is on the rise, mobile shopping is hitting new heights, and the continuing surge in sales may make this the most exciting season yet—especially for retailers who plan ahead. Here’s a look at key trends that can help you succeed this season. The 2015 holiday season is shaping up to be a real gift to U.S. online retailers. Sales were strong in 2014, especially from mobile devices. Over half of all online traffic and one quarter of all online sales are expected to come from mobile devices by December 2015. Despite the continued rise in mobile shopping, consumers still prefer to make their purchases using the larger screen real estate of desktop devices. (March 2015 metrics) Apple device users are more prolific browsers and buyers than Android users. (March 2015 metrics) Attention spans are getting shorter, shoppers are spending less time online, and bounce rates are going up. But big sales can get their attention. Are you ready for record-breaking retail results? Ensure a successful holiday season by using real-time insights and automation to understand customers and engage them anytime, anywhere. Shoppers were clearly looking forward to deals and discounts beginning on Thanksgiving and Black Friday, as conversion declined noticeably in the days preceding. Ring in the Holidays, Rake in the Sales A Look at the 2015 Season

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