Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cyber Monday US Online Retail Results

1,586 views

Published on

Get more holiday shopping updates in real time right here: http://www.ibm.com/benchmark and follow all the latest holiday trends right here: http://www.ibm.com/watsontrend

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Cyber Monday US Online Retail Results

  1. 1. 15% 9% © Copyright IBM Corporation 2015. IBM, the IBM logo and ibm.com are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. For more information, go to ibm.com/watsontrendhub Move Over Desktop Cyber Monday traffic from mobile devices was nearly half of all online traffic. 17.8%increase in U.S. online retail sales over 2014 Continue the conversation at #WatsonTrend 48% 52% Online traffic Up 16% over 2014 Online sales Up 26% over 2014 72% 28% Mobile Devices Desktop Cyber Monday continued to capture consumer attention as U.S. online retail sales reached new highs and mobile devices dominated the landscape of online shopping. Smartphones Gained on Tablets Smartphones are gaining on tablets in both browsing and buying. On Cyber Monday, smartphones outpaced tablets in percentage sales and traffic. 2014 2015 2014 2015 37% 29% 12% 11% 12% 13% Average order value $123 4 Items per order iOS outpaced Android Apple device users are more prolific browsers and buyers than Android users. Traffic Sales AOV $99Android $115iOS 14% 33% 6% 21% Retailers Capture Shopper Attention 8:39 Average session length, up from 6:49 for Jan-Oct 2015 8.7 Average page views, up from 7.2 for Jan-Oct 2015 30.4% Bounce rate down from 35.8% for Jan-Oct 2015 While consumer attention spans have decreased over time, Cyber Monday deals continue to capture shopper interest and engagement online. AOV $102Smartphones $124Tablets Research is based on aggregated and anonymous data from U.S. retail web sites, analyzing millions of online sessions and transactions a day. Traffic Sales 0 5 10 15 20 25 30 35 40 0 3 6 9 12 15

×