Digital forces led by social, mobile and data technology shifts are fundamentally changing how we live, work and interact. The resulting explosion of data creates a new economic asset that has become the basis of significant opportunity, fueling analytics initiatives that infiltrate every single business interaction with customers. Business leaders are focusing on reshaping the way they make decisions. Business analytics is about weaving intelligence into the fabric of business. If leveraging geospatial, emotional and highly contextual data can push interactions to the edge of uncomfortable business behavior; they can also provide customers with unsurpassed service benefits and create intimate relationships that rebuild trust and loyalty.