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7 s of content mktg slideshare final


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Mastering the 7 S’s of content marketing -- Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle, and Social Media -- can help ensure digital marketing success. Here's what you need to know.

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7 s of content mktg slideshare final

  1. 1. Watson Customer Engagement Content Marketing 1 Ambal Balakrishnan Seven S’s of
  2. 2. Watson Customer Engagement2 Strategy The Seven S’s Simple Succinct Segment Sizzle Scannable Social Media
  3. 3. Watson Customer Engagement3 “Strategy 101 is about choices: You can't be all things to all people.” – Michael Porter Do you have a content marketing strategy?1
  4. 4. Watson Customer Engagement v 4 “Everything should be made as simple as possible, but not simpler.” - Albert Einstein Is your content simple?2
  5. 5. Watson Customer Engagement5 “I didn't have time to write a short letter, so I wrote a long one instead.” –Mark Twain 3Is your content succinct?
  6. 6. Watson Customer Engagement v 6 “A market segment is a community with a shared worldview.” – Seth Godin How do you use content to engage with different market segments? 4
  7. 7. Watson Customer Engagement7 “Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your content have both steak and sizle?5
  8. 8. Watson Customer Engagement v 8 “Most people read online by scanning the page for individual words or phrases, headings & other visual cues.” – Darren Rowse 6Is your content scannable?
  9. 9. Watson Customer Engagement9 “Social media is not a media. The key is to listen, engage, and build relationships.” - David Alston Is social media part of your content marketing plan?7
  10. 10. Watson Customer Engagement Read “The Content Marketing Challenge: Maximize Content Marketing Through a Combination of Technology and Process.” 10 Gain control over the entire content marketing process and ensure returns on your marketing efforts.