Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3 Tactics to Personalize Customer Acquisition, Growth, and Retention

3,566 views

Published on

Read the whitepaper: Becoming a customer-centric business at scale: http://ibm.co/2cLzsTs

Published in: Marketing
  • Be the first to comment

3 Tactics to Personalize Customer Acquisition, Growth, and Retention

  1. 1. ©CopyrightIBMCorporation2016.IBM,theIBMlogoandibm.comaretrademarksofInternationalBusiness MachinesCorp.,registeredinmanyjurisdictionsworldwide.Otherproductandservicenamesmightbe trademarksofIBMorothercompanies.AcurrentlistofIBMtrademarksisavailableonthewebat“Copyright andtrademarkinformation”atwww.ibm.com/legal/copytrade. 1 2 3 Acknowledgeyourcustomers’interests Providetimelyandrelevantoffers Provideservicefromyourcustomer'spointofview Tolearnmoreaboutbecomingcustomer-centric throughpredictiveanalytics, downloadthewhitepaper. ExploreIBM’s PredictiveCustomerIntelligence Visitibm.co/pci How? Aconsumerbrowsesafashion retailer’ssiteforthefirsttime. WWithpredictiveanalytics,nudge newcustomerswithproducts thatmatchtheirpreferences basedonthedatainsightsfrom theirclicks. How? Afamilyvisitsathemepark.Theyhave downloadedtheapp,enablingeachto receivetime-savingsuggestionssuchas: ·Theclosestrides ·Theshortestwaittimes ··Merchandiserecomendations How? AAninsurancecustomercallsthe insurancecompany.Theautomated systemsays,“Ifyouarecallingabout yourrecentclaim,press1”Thecustomer isconnectedtoanagentwhoalready hasthecustomer’sfileonscreen.Takea customer-centricapproach,andthey’ll rerewardyouwithbrandloyalty. Weliveinadigitalworld,butcustomersstillyearn forthatpersonaltouch.Whatarethesecretsto personalizingyourcustomer'sexperience? 3tacticstopersonalize customeracquisition, growthandretention

×